Summary
Overview
Work History
Education
Skills
Certification
Key skills
Timeline
Arun Balaji R

Arun Balaji R

Velachery, Chennai

Summary

Digital Strategist with proven success in increasing engagement, traffic, and brand recognition through targeted initiatives. Skilled in risk mitigation and campaign threat elimination. Committed to achieving strategic goals with a proactive approach.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Digital Marketing Analyst

SRM Technologies
Chennai
01.2021 - Current
  • Led comprehensive SEO strategy for SRM Tech across US, India, Japan, and Middle East, driving organic traffic growth.
  • Repackaged service offerings for the North American market, launching scmsolutions.ai and genai.srmtech.com.
  • Integrated advanced visitor intelligence platforms, like Salespanel and Factors.ai, to empower the sales team and enhance lead conversion rates.
  • Oversaw event-specific and solution-specific paid campaigns across all SRM Tech units globally.
  • Elevated monthly visitors from 1.9K(2023) to 7K(2025) by implementing targeted keyword optimization and content strategies
  • Coordinated with content teams to create high-ranking, SEO-optimized materials through AI tools.
  • Administered website content via CMS management, executing critical functionality enhancements.
  • Facilitated CRM prototype integration across various business units in initial setup and provided assistance to sales team for presales and post-sales analysis.

Digital Marketing Analyst

Zoho Corporation
Chennai
07.2019 - 08.2020
  • Planned and optimized Google Ads campaigns for APAC region, elevating brand visibility.
  • Executed integrated digital marketing and SEO strategies in Japan and China, boosting lead generation.
  • Managed comprehensive email marketing campaigns for Zoho Japan, increasing engagement and conversions.
  • Spearheaded implementation of post-sales support ticketing system via Zoho Desk, enhancing customer service workflows.
  • Facilitated localization of Zoho Suite products for Japan, driving market penetration and adoption.

Education

MBA - Marketing

Loyola University, Chennai
06-2024

B.Tech -

Sastra University, Kumbakonam
06-2018

Skills

  • PPC campaigns
  • Market research and analysis
  • Brand strategy
  • Technical SEO
  • Marketing automation
  • Google analytics mastery
  • Content strategy development
  • Conversion rate optimization

Certification

  • Technical SEO in Blue Array Academy
  • SEMRUSH Certification
  • Hubspot Inbound Marketing
  • Google Ads certification suite

Key skills

  • PPC - Google Ads, LinkedIn Ads, Meta Ads, Yahoo Japan, Bing Ads, and Baidu
  • Tracking - GA4, SEMRush, Majestic, Ahrefs, Moz, Matomo Analytics
  • Visitor intelligence - Salespanel, Factors.AI, Salesintel, and Zoho SalesIQ
  • Performance Reporting - SalesIQ, Excel, and Zoho CRM
  • Email marketing – Zoho Campaigns

Timeline

Senior Digital Marketing Analyst - SRM Technologies
01.2021 - Current
Digital Marketing Analyst - Zoho Corporation
07.2019 - 08.2020
Loyola University - MBA, Marketing
Sastra University - B.Tech,

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Arun Balaji R