Arun Chandra
Digital Marketing Professional
Bangalore
Summary
Dynamic Digital Marketing Expert with over 7 years of experience in social media strategy, content creation, and brand development. Transitioned from journalism to digital marketing, delivering data-driven campaigns that boost engagement, conversions, and visibility. Certified 200-hour Yoga Teacher (Rishikesh, 2024), blending creativity, discipline, and focus into professional projects. Proven track record of leading high-impact initiatives, including a campaign that increased conversion rates by 37%, and tripling social referrals through targeted strategies.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Digital Marketing Specialist
Automatorr
09.2023 - 10.2024
- Company Overview: Remote
- Directed social media strategy with a focus on LinkedIn, amplifying brand awareness and engagement
- Optimized on-page SEO for Automatorr and RPA Tutorials, securing top-tier search engine rankings
- Curated engaging, platform-specific content to enhance user experience and visibility
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
Digital Marketing Specialist
Systrix IT Solutions
12.2020 - 04.2023
- Company Overview: Remote
- Led content development and email marketing campaigns, enhancing customer outreach and engagement
- Analyzed advertising trends and competitor strategies to optimize ad placement and reach
- Produced resonant content that increased audience interaction and supported marketing goals
- Remote
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
Digital Marketing Specialist
PNJXN
09.2019 - 09.2020
- Managed end-to-end marketing campaigns, improving organic traffic and SERP rankings
- Conducted website audits and delivered SEO-optimized blogs, enhancing visibility and client value
- Collaborated with cross-functional teams to align product roadmaps with client needs
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Evaluated market trends to stay current on consumer and competitor changes.
Digital Marketer/Project Lead
GiftAbled
01.2018 - 10.2019
- Doubled website traffic (15,000 to 31,000 visitors) and tripled social referrals (410 to 1,100 monthly)
- Trained teams on leveraging social platforms, boosting engagement and e-commerce sales
- Utilized TweetDeck and Hootsuite to schedule content and analyze campaign performance
- Increased website traffic by implementing effective search engine optimization strategies.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
Social Media Manager
FiTurtle
12.2016 - 08.2018
- Monitored conversations via Hootsuite, building relationships with influencers and bloggers
- Developed a comprehensive social media strategy, increasing engagement and supporting sales goals
- Delivered detailed analytics reports to senior management, tracking performance metrics
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Social Media Manager
BlueShrub
12.2015 - 08.2016
- Led a team of three, growing followers by 25% and producing 12+ daily posts across platforms
- Managed Twitter campaigns, achieving a 24% rise in shares and 30% boost in engagement
- Responded to 1,000+ consumer inquiries, increasing direct engagement by 200%
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Content Editor
Peppermedia
07.2013 - 12.2014
- Optimized YouTube content for news and entertainment channels, collaborating with editors
- Engaged audiences across social platforms, ensuring timely and impactful content delivery
Online Journalist
Quadra Point
07.2013 - 12.2013
- Wrote, edited and produced stories for Internet and digital channels.
- Enhanced publication''s reputation by consistently delivering high-quality, well-researched articles on various topics.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Researched and gathered information to develop accurate and credible stories.
Education
BA - Journalism, Psychology, Literature
Christ University
08.2007 - 06.2010
PGDM - undefined
IIJNM
08.2012 - 05.2013
200 Hours Yoga Teacher Training - undefined
Pyramid Yogshala
07.2024 - 08.2024
Skills
- Teamwork
- Leadership Skills
- Communication Skills
- Adaptability
Social media marketing
Digital marketing
Keyword research
Email marketing campaigns
Timeline
200 Hours Yoga Teacher Training - undefined
Pyramid Yogshala
07.2024 - 08.2024
Digital Marketing Specialist
Automatorr
09.2023 - 10.2024
Digital Marketing Specialist
Systrix IT Solutions
12.2020 - 04.2023
Digital Marketing Specialist
PNJXN
09.2019 - 09.2020
Digital Marketer/Project Lead
GiftAbled
01.2018 - 10.2019
Social Media Manager
FiTurtle
12.2016 - 08.2018
Social Media Manager
BlueShrub
12.2015 - 08.2016
Content Editor
Peppermedia
07.2013 - 12.2014
Online Journalist
Quadra Point
07.2013 - 12.2013
PGDM - undefined
IIJNM
08.2012 - 05.2013
BA - Journalism, Psychology, Literature
Christ University
08.2007 - 06.2010
Similar Profiles
Debasmita PalDebasmita Pal
Sr Data Analyst at Schneider ElectricSr Data Analyst at Schneider Electric
Vani KulkarniVani Kulkarni
Talent Acquisition Lead at DISH Network Technologies India Pvt. Ltd.Talent Acquisition Lead at DISH Network Technologies India Pvt. Ltd.
Renu Kumar MRenu Kumar M
Program Specialist at [247]-Inc.Program Specialist at [247]-Inc.