ARUN KAARTHIC
Technical sales support specialist
Coimbatore,TN
Summary
Pursuing a dynamic role in Sales, Marketing and business development domain where I can leverage my skills in driving revenue growth, developing impactful marketing strategies, managing key accounts, and delivering exceptional customer service to contribute to the organization's growth and development.
Experienced Leader: Over 19 years of experience in Sales, Marketing, Technical and Business Development, with a proven track record of success in both national and international markets, showcasing progressive responsibilities and deep expertise Global Exposure: Extensive travel experience across the Americas, Europe, Asia-Pacific, Oceania, and the Middle East countries for business development, client support, and trade show participation. Strategic Thinker: Proficient in developing sales strategies to drive growth, revenue, and profitability. Customer-Centric: Skilled in implementing solutions that meet customer needs, enhance satisfaction, and foster loyalty and repeat business. Innovative and Adaptable: Demonstrates a strong ability to learn new skills and adapt to changes in the business environment.
Overview
19
19
years of professional experience
6
6
years of post-secondary education
Work History
Technical Sales Specialist
Rubber Resources B.V.
06.2024 - Current
- Company Overview: (Subsidiary of Elgi Rubber Company Limited,Coimbatore)
- Understand the chemical and physical properties of reclaimed rubber.
- Stay up to date with different grades and processing techniques (e.g., devulcanization, desulfurization).
- Provide detailed product information to customers, such as compatibility, processing parameters, and performance characteristics.
- Assist sales team in understanding client needs and proposing suitable reclaimed rubber grades.
- Prepare and present technical documentation, data sheets, and application guides.
- Participate in client meetings or calls to address technical queries.
- Provide troubleshooting assistance during customers' trial runs or production.
- Liaise with R&D and production teams to resolve customer complaints or product performance issues.
- Assist with on-site visits for technical audits or problem-solving.
- Work with R&D to develop tailor-made formulations or modifications of reclaimed rubber to meet specific customer requirements.
- Coordinate customer feedback to improve product quality or develop new grades.
- Prepare and maintain Material Safety Data Sheets (MSDS) and Technical Data Sheets (TDS).
- Ensure compliance with regulatory and environmental standards (e.g., REACH, RoHS).
- Train internal sales teams or distributors on technical aspects of reclaimed rubber.
- Conduct product demos or sample testing to showcase reclaimed rubber performance in applications like tires, mats, seals, etc.
- Collaborate with Production, QA/QC, R&D, and Logistics departments to ensure smooth delivery of customer solutions.
- Translate customer technical needs into actionable requirements for internal teams.
- Monitor market trends in rubber compounding, sustainability, and reclaimed materials.
- Analyze competitor products and provide input to enhance technical competitiveness.
- (Subsidiary of Elgi Rubber Company Limited,Coimbatore)
GM-Sales, Marketing and Distribution (International Export Markets)
Elgi Rubber Company Limited
06.2022 - 06.2024
- Company Overview: Coimbatore
- Achieve and exceed sales targets and revenue goals for assigned regions or markets.
- Develop and implement strategic sales plans to drive growth and market share.
- Actively engage with potential clients and partners to generate high-quality leads and build a robust pipeline of new business opportunities.
- Design and execute comprehensive marketing strategies and campaigns to enhance brand visibility and product awareness.
- Oversee market research and analysis to identify trends, opportunities, and competitive positioning.
- Participation in Trade Shows for Business Growth and Sales Development.
- Enhance brand visibility and market presence by showcasing products and services to a targeted audience of industry professionals, potential customers, and media.
- Attend seminars, workshops, and keynote sessions to stay informed about industry developments, emerging trends, and best practices that can be leveraged for business growth.
- Optimize distribution channels and logistics to ensure timely and efficient delivery of products.
- Develop and maintain strong relationships with distributors and partners to expand market reach and improve service levels.
- Establish and strengthen relationships with key industry stakeholders, including suppliers, distributors, and industry influencers, to expand business connections and explore collaboration opportunities.
- Coimbatore
AGM-Sales & Business Development (ASIA PACIFIC & OCEANIA REGION)
Sharadha Terry Products Pvt Ltd
09.2018 - 05.2022
- Company Overview: Coimbatore
- Analyze and monitor the current Global markets for Terry towels and prepare a Robust Business plan to identify and develop new sales opportunities for the existing/new brands.
- Develop strong relationships within the existing supply chain to explore existing distributor base and build the commercial relationships.
- Implement sales and distribution plans to meet the sales targets.
- Work with the company's Product Development and Operations team to deliver the most new and extraordinary products for first mover advantage.
- Interact with New clients/buyers & provide company information with presentation for new business opportunities.
- Coimbatore
Sr. Sales Manager-Domestic Markets
Texmo Industries
11.2016 - 08.2018
- Company Overview: Coimbatore
- Sales strategies to achieve the targets.
- Mapping the dealer network and area demarcations.
- To effectively build the brand and promotional activities.
- To ensure 100% compliance in branches.
- Resolving the branch/dealer grievances on time.
- Monitor competitor activities and device strategies for growth.
- Coimbatore
Sales Manager-International Business Development (EUROPE REGION)
Sharadha Terry Products Pvt Ltd
11.2014 - 10.2016
- Company Overview: Coimbatore
- Develop and drive export sales activity evaluating potential in International Markets.
- Work with the company's Product Development and Operations team to deliver the most new and extraordinary products for first mover advantage.
- Execute marketing efforts and reaching regular sales targets by carrying out market research activity in the region.
- Providing market intelligence and mapping competitor activity.
- Negotiating prices with customers & obtaining timely Purchase Orders.
- Coimbatore
Network Manager- Zonal Business Vertical (South, East and West Zones)
Maruti Suzuki India Ltd.
09.2011 - 10.2014
- Company Overview: Bangalore
- Brand Management for overall growth of Customer Development Business vertical in the assigned Zonal Territory and undertake actions pertaining to New Car Sales through Network partners and customers.
- Designing and maintaining checks and controls for tracking financial transaction for the entire Customer Development Vertical.
- Network Development in the existing outlets for its capabilities to promote and encourage car sales through referral and exchange in the given Zonal Territory.
- Development of customer experience enrichment schemes which includes designing and monitoring Sales promotion schemes and various Partner inclusion at Regional levels.
- Team and Target Management by setting and reviewing performance Levels of the Network partners.
- Development of Dealer manpower by designing and delivering targeted training programs.
- Design and plan Event Management program for improvement of the Customer Retention Programs.
- Market Analysis and provide feedback to Head Office on the Zonal Territory used car market, competitor strategies and latest trends in the market for helping in evolving competitive strategy.
- Development of Customer Complaint management systems to reduce the Complaint levels at partner networks.
- Bangalore
Assistant Manager-International Business (Marketing & Sales / Dealer Development)
Royal Enfield
09.2009 - 08.2011
- Company Overview: Chennai
- Managing Marketing and Sales of RE Motorcycles in 30 International Markets.
- Key Contact with Distributors of International Markets for stabilizing the Market potential of the Motorcycles.
- Handling Existing Distributor Network and to achieve the Sales Targets in accordance to the Business plan of the company.
- Appointment of New Distributors in a phased process by evaluating their Business proposals, experience and market knowledge.
- Market Research analyst.
- Competitor study.
- Brand Development and Management across all the Overseas Distributorships.
- Extensive travel for Motorcycle and Automobile Tradeshows in International Markets.
- Web-page development.
- Budget and Receivables Management.
- Drive CFT towards the Sales targets.
- Development of Merchandise items for sales promotion.
- Development of POS materials for Tradeshows/Exhibitions.
- Chennai
Senior Engineer – Business Development (Domestic & Exports Markets)
Pricol Limited
01.2006 - 08.2009
- Company Overview: Coimbatore
- Managing Product Sales in India, North America, Italy and Brasil markets for major Accounts like John Deere, Harley Davidson, Polaris, Artic CAT, Transaxle Manufacturers of America, Eaton, ZF, Komatsu, Same Deutz-Fahr, L&T Case, Caterpillar, AGCO and Kobelco Construction Equipments.
- Primary interface of customer voice from RFQ generation, feasibility studies, product costing, price negotiations and Facilitating & Leading the Advance Product Quality Planning process for productionising Pilot batch.
- Acting as an interface window between Customer and Pricol Cross Functional Teams.
- Monitoring Product Delivery Process, Warranty, Technical Support & Delivery Management.
- Initiating VA / VE Programs and Image Building in Overseas markets.
- Identifying New products and Technology for development.
- Study of competitor pricing policy.
- Profitability analysis, indication of price revision (due to inflation, etc).
- Receivables management.
- Driving CFT towards achieving Target Cost, Value Analysis, etc.
- Conducting market study on potential Merger and Acquisitions.
- Coimbatore
Education
M.B.A. - Marketing
01.2004 - 01.2006
B.E. - Mechanical Engineering
01.2000 - 01.2004
Skills
Salesforce
undefinedIt And Networking Skills
- Proficient in Salesforce, Power BI, MS Office & presentation tools, online platforms.
- Experienced with SAP and data analytics tools.
Personal Information
Date of Birth: 05/08/83
Professional Summary
Over 19 years of experience in Sales, Marketing, Technical and Business Development, with a proven track record of success in both national and international markets, showcasing progressive responsibilities and deep expertise., Extensive travel experience across the Americas, Europe, Asia-Pacific, Oceania, and the Middle East countries for business development, client support, and trade show participation., Proficient in developing sales strategies to drive growth, revenue, and profitability., Skilled in implementing solutions that meet customer needs, enhance satisfaction, and foster loyalty and repeat business., Demonstrates a strong ability to learn new skills and adapt to changes in the business environment.
Timeline
Technical Sales Specialist - Rubber Resources B.V.
06.2024 - Current
GM-Sales, Marketing and Distribution (International Export Markets) - Elgi Rubber Company Limited
06.2022 - 06.2024
AGM-Sales & Business Development (ASIA PACIFIC & OCEANIA REGION) - Sharadha Terry Products Pvt Ltd
09.2018 - 05.2022
Sr. Sales Manager-Domestic Markets - Texmo Industries
11.2016 - 08.2018
Sales Manager-International Business Development (EUROPE REGION) - Sharadha Terry Products Pvt Ltd
11.2014 - 10.2016
Network Manager- Zonal Business Vertical (South, East and West Zones) - Maruti Suzuki India Ltd.
09.2011 - 10.2014
Assistant Manager-International Business (Marketing & Sales / Dealer Development) - Royal Enfield
09.2009 - 08.2011
Senior Engineer – Business Development (Domestic & Exports Markets) - Pricol Limited
01.2006 - 08.2009
Sona School of Management - M.B.A., Marketing
01.2004 - 01.2006
Sri Krishna College of Engineering & Technology - B.E., Mechanical Engineering
01.2000 - 01.2004
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