ARUN KUMAR
Performance Marketing Manager
New Delhi
Summary
Result-oriented Performance Marketing & Digital Growth Leader with 13+ years of experience driving scalable customer acquisition, revenue growth, and digital performance across Google Ads, Meta Ads, SEO, CRM, marketplaces, and D2C ecosystems. Proven track record in building and optimizing full-funnel performance strategies that improve ROI, customer acquisition efficiency, retention, and online sales performance. Brings deep experience across FMCG, fashion, healthcare, and consumer brands, with strong expertise in paid media planning, e-commerce growth, marketplace performance, audience strategy, and analytics-led decision-making. Recognized for combining commercial thinking, channel performance, and consumer insight to build growth engines that align directly with business goals.
Overview
15
15
years of professional experience
Work History
Digital Brand Manager
GRM FoodKraft Pvt. Ltd.
11.2024 - Current
- Lead digital growth and performance strategy for FMCG brands across paid media, SEO, e-commerce, and content ecosystems.
- Lead acquisition and growth campaigns across Google Ads and Meta Ads.
- Drive digital commerce performance across Amazon, Flipkart, Swiggy, and D2C channels.
- Build and optimize performance campaigns focused on traffic, conversions, and revenue outcomes.
- Improve campaign efficiency through audience segmentation, creative testing, bidding strategy, and performance reporting.
- Partner with brand, content, and design teams to build conversion-oriented digital campaigns.
- Monitor and improve KPIs including ROI, customer acquisition, engagement, and campaign efficiency.
Digital Marketing Manager
Liberty Shoes Ltd.
09.2021 - 10.2024
- Managed performance marketing, digital commerce, and growth initiatives across website and marketplace channels for a leading consumer brand.
- Managed integrated performance marketing strategy across Google Ads, Meta Ads, Display, and marketplace ecosystems.
- Led digital growth across Amazon, Shopify, and other online channels.
- Improved paid campaign ROI by 15% through campaign restructuring and optimization.
- Increased organic website traffic by 10% via SEO and paid alignment.
- Improved engagement by 40% through stronger cross-channel campaign planning.
- Increased repeat customer retention by 20% via CRM and lifecycle marketing initiatives.
- Managed campaign performance, budget allocation, and digital channel optimization aligned with business goals.
Digital Marketing Manager
Panaesha Capital Pvt. Ltd.
02.2018 - 08.2021
- Led digital acquisition and marketing performance initiatives focused on traffic, leads, and business growth.
- Developed and executed digital performance and acquisition strategies.
- Managed campaigns across SEO, SEM, paid social, email, and content channels.
- Improved campaign effectiveness through analytics-led optimization and reporting.
- Supported customer acquisition and traffic growth through performance-focused execution.
Digital Marketing Manager
Medisys Universal Pvt. Ltd.
07.2016 - 02.2018
- Executed digital marketing and e-commerce growth strategies to improve online visibility and business performance.
- Managed SEO, SEM, and marketplace growth initiatives.
- Supported visibility and sales growth across Amazon, Flipkart, and Shopify.
- Improved campaign outcomes through analytics and performance optimization.
Digital Marketing Manager
EasyLiving Brands India LLP
06.2015 - 07.2016
- Handled digital marketing and paid campaign execution focused on traffic, engagement, and performance improvement.
- Managed and optimized paid media campaigns across channels.
- Supported business growth via SEO, paid media, and digital performance strategy.
SEO Specialist
Bright Life Care Pvt. Ltd.
01.2012 - 05.2015
- Built foundational expertise in search, paid media, digital growth, and e-commerce performance.
- Executed SEO and paid campaigns across Google Ads, Meta Ads, Display, and YouTube.
- Achieved up to 25% improvement in campaign ROI.
- Improved engagement and retention through digital campaign execution.
Education
MBA - IT
Karnataka State Open University
01.2014
BA - undefined
Agra University
01.2007
Senior Secondary - undefined
CBSE
01.2004
Skills
- Performance Marketing
- Google Ads
- Meta Ads
- Paid Search
- Paid Social
- Display
- YouTube
- Performance Max
- Media Planning
- Budget Allocation
- Campaign Scaling
- Customer Acquisition
- Revenue Growth
- Funnel Optimization
- Conversion Rate Optimization (CRO)
- Retargeting
- Audience Segmentation
- Retention Marketing
- Amazon
- Flipkart
- Myntra
- Shopify
- D2C
- Marketplace Visibility
- Product Performance
- Quick Commerce Growth
- AI-Powered Marketing Workflows
- Generative AI for Content & Ad Creatives
- AEO (Answer Engine Optimization)
- AIO (AI Optimization)
- GEO / LLM Visibility Strategy
- Prompt Engineering for Marketing
- AI SERP Content Structuring
- AI-Assisted SEO & Content Optimization
- Conversational Search Optimization
- GA4
- Google Tag Manager
- Looker Studio
- Attribution
- Campaign Reporting
- KPI Tracking
- Performance Insights
- Meta Ads Manager
- Search Console
- SEMrush
- Ahrefs
- Amazon Seller Central
- Flipkart Seller Hub
- ChatGPT
- Google Gemini
- Claude
- Perplexity
- Microsoft Copilot
- Jasper
- Writesonic
- Canva AI
- Notion AI
- Grammarly AI
- Surfer SEO
- Frase
- Clearscope
- MarketMuse
- AlsoAsked
- AnswerThePublic
- Schema Markup Tools
- SEO Testing Platforms
Core Expertise
Google Ads, Meta Ads, Paid Search, Paid Social, Display, YouTube, Performance Max, Media Planning, Budget Allocation, Campaign Scaling, Customer Acquisition, Revenue Growth, Funnel Optimization, Conversion Rate Optimization (CRO), Retargeting, Audience Segmentation, Retention Marketing, Amazon, Flipkart, Myntra, Shopify, D2C, Marketplace Visibility, Product Performance, Quick Commerce Growth, AI-Powered Marketing Workflows, Generative AI for Content & Ad Creatives, AEO (Answer Engine Optimization), AIO (AI Optimization), GEO / LLM Visibility Strategy, Prompt Engineering for Marketing, AI SERP Content Structuring, AI-Assisted SEO & Content Optimization, Conversational Search Optimization, GA4, Google Tag Manager, Looker Studio, Attribution, Campaign Reporting, KPI Tracking, Performance Insights
Leadership Snapshot
- 13+ years of experience across digital growth, paid media, SEO, and e-commerce
- Managed growth initiatives across FMCG, fashion, healthcare, Fintech and consumer sectors
- Delivered performance across Google Ads, Meta Ads, marketplaces, D2C, and CRM
- Led integrated execution across brand, performance, content, and commerce teams
- Experienced in balancing brand growth with revenue-led acquisition performance
Career Achievements
- Improved paid campaign ROI by 15% through campaign optimization and budget efficiency
- Increased organic traffic by 10% through SEO and paid media alignment
- Improved engagement by 30% through integrated campaign planning
- Increased repeat purchase and retention by 20% via CRM-led customer initiatives
- Delivered digital growth across D2C, Amazon, Flipkart, Shopify, Blinkit, Zepto and other channels
- Contributed to measurable growth through paid media, marketplace visibility, and conversion-focused strategy
Tools Platforms
Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, Search Console, SEMrush, Ahrefs, Shopify, Amazon Seller Central, Flipkart Seller Hub, ChatGPT, Google Gemini, Claude, Perplexity, Microsoft Copilot, Jasper, Writesonic, Canva AI, Notion AI, Grammarly AI, Surfer SEO, Frase, Clearscope, MarketMuse, AlsoAsked, AnswerThePublic, Schema Markup Tools, SEO Testing Platforms
Timeline
Digital Brand Manager
GRM FoodKraft Pvt. Ltd.
11.2024 - Current
Digital Marketing Manager
Liberty Shoes Ltd.
09.2021 - 10.2024
Digital Marketing Manager
Panaesha Capital Pvt. Ltd.
02.2018 - 08.2021
Digital Marketing Manager
Medisys Universal Pvt. Ltd.
07.2016 - 02.2018
Digital Marketing Manager
EasyLiving Brands India LLP
06.2015 - 07.2016
SEO Specialist
Bright Life Care Pvt. Ltd.
01.2012 - 05.2015
MBA - IT
Karnataka State Open University
BA - undefined
Agra University
Senior Secondary - undefined
CBSE