ARUN KUMAR SHARMA
Head of Business Development & Marketing
Muscat
Summary
Goal-oriented manager with distinguished experience in Healthcare industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
25
25
years of professional experience
19
19
years of post-secondary education
1
1
Certification
Work History
Head of Business Development & Marketing
KIMSHEALTH Hospital, Sultanate of Oman
Muscat
06.2022 - Current
- Manage post campaign analysis to measure and report on marketing and advertising metrics
- Develop and maintain social media accounts, websites & PR.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Prepared annual budgets with controls to prevent overages.
- Delivered feedback to decision-makers regarding employee performance and training needs
Marketing Manager
Shree Krishna Hospital & Medical Research Center
Anand, Gujarat
07.2016 - 09.2021
- Branding, Communication & Public Relation
- Stay up-to-date with health care regulations & protocols.
- Generating Reports from Management Information System (MIS)
- Responsible for Hospital tenders & other major projects
- Hiring and overseeing staff training, and monitoring a healthcare team that provides a range of services.
- Budget Planning: Oversee the financials of organization and implement measures to improve revenue generation and streamline expenditures
- Ensure (P & L) of the centers as per the KPI set and achieve the targets.
Administration Head
Gomti Hospital & Research Center
Sultanpur, Uttar Pradesh
01.2012 - 06.2016
- Assist with recruitment, consenting, screening, and enrolment of personnel
- Time to time business review and plan the strategies aligned with organization policies.
- Drove marketing initiatives to increase brand recognition, facilitate promotion and boost revenue.
- Managed payroll, transactions, invoicing and budgeting to decrease financial inconsistencies.
- Targeted new customers to grow geographic reach and increase revenue.
Asst. Manager Marketing
Wockhardt Heart Hospital
Surat, Gujarat
02.2011 - 12.2011
- To develop and manage the Marketing Strategy & Plan
- Manage and negotiate contracts with media, advertising agencies and suppliers of Marketing collateral
- Monitor regularly Hospital website's content and update the same to corporate office
- Plan the campaigns for upcoming year & coordinate the same
- Coordination of the entire job related to Brand development (Brochure / Leaflet Design pertaining to disease & department), promotion of Hospital in all possible ways.
Public Relation Officer
Sanjeevan Hospital
Navi Mumbai, Maharashtra
10.2007 - 12.2010
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Coordination of the entire job related to Brand development (Brochure / Leaflet Design pertaining to disease & department), promotion of Hospital in all possible ways.
- Produced and distributed internal and external communications.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
Marketing Executive
Badr Al Samaa Hospitals
Muscat
08.2006 - 08.2007
- Planning and executing marketing strategies focusing on hospital brand visibility
- Conducting market research and exploring new market or geographical area for the hospital
- To explore new product feasibility for business plan
- Relationship management with existing corporate clients focusing on retention strategy
- Analysis of MIS for the strategic promotion of IPD & OPD services of the hospital.
Marketing Executive
White House Marketing
Manama
11.2003 - 05.2006
- Setting the objectives along with the Management (Strategies & Goals)
- Market Analysis & Executing Campaigns and Sales Promotion activities
- Implementing the Marketing Plans based on the set objectives
- Managing Inventory & Breakage
Medical Representative
Johnson & Johnson
Mumbai, Maharashtra
02.2001 - 06.2003
- Conducting Market & Customer Appraisals
- The promotion of assigned portfolio of Products based on the communication strategy of the company
- Procuring the orders from the Distributors in order to service the demand of the retail market on the regular basis, in turn honor the prescriptions of the customers & generated business
- Providing ‘Orientation' to the Trainee Medical representatives.
Medical Representative
Unichem Laboratories
Mumbai, Maharashtra
11.1996 - 02.2001
- Conducting Market & Customer Appraisals
- The promotion of assigned portfolio of Products based on the communication strategy of the company
- Procuring the orders from the Distributors in order to service the demand of the retail market on the regular basis, in turn honor the prescriptions of the customers & generated business
- Providing ‘Orientation' to the Trainee Medical representatives.
Education
High School Diploma -
C.B.S.E. Board
Sultanpur, Uttar Pradesh, India 06.1981 - 03.1991
GED -
C.B.S.E. Board
Sultanpur, Uttar Pradesh, India 05.1991 - 03.1993
Bachelor of Science - Chemistry & Botany
Dr. R. M. L. Avadh University
Sultanpur, Uttar Pradesh, India 06.1993 - 05.1996
Diploma in Business Management - Business Management, Marketing
Xavier Institute of Management & Research (XIMR)
Mumbai, Maharashtra, India 07.2001 - 04.2003
P.G.D.H.H.M - Hospital & Health Care Management
Symbiosis International Deemed University
Anand, Gujarat, India 08.2017 - 05.2018
Master of Arts - Public Administration
Sardar Patel University
Anand, Gujarat, India 05.2020 - 04.2022
Skills
Analyze sales data
Accomplishments
- Supervised team of 15 staff members.
- Increased customer base by 25% by expanding market to include Business.
Certification
Digital Marketing, Udemy - No Expiry
Timeline
Head of Business Development & Marketing
KIMSHEALTH Hospital, Sultanate of Oman
06.2022 - Current
Master of Arts - Public Administration
Sardar Patel University
05.2020 - 04.2022
Digital Marketing, Udemy - No Expiry
03-2020
P.G.D.H.H.M - Hospital & Health Care Management
Symbiosis International Deemed University
08.2017 - 05.2018
Marketing Manager
Shree Krishna Hospital & Medical Research Center
07.2016 - 09.2021
Administration Head
Gomti Hospital & Research Center
01.2012 - 06.2016
Asst. Manager Marketing
Wockhardt Heart Hospital
02.2011 - 12.2011
Public Relation Officer
Sanjeevan Hospital
10.2007 - 12.2010
Marketing Executive
Badr Al Samaa Hospitals
08.2006 - 08.2007
Marketing Executive
White House Marketing
11.2003 - 05.2006
Diploma in Business Management - Business Management, Marketing
Xavier Institute of Management & Research (XIMR)
07.2001 - 04.2003
Medical Representative
Johnson & Johnson
02.2001 - 06.2003
Medical Representative
Unichem Laboratories
11.1996 - 02.2001
Bachelor of Science - Chemistry & Botany
Dr. R. M. L. Avadh University
06.1993 - 05.1996
GED -
C.B.S.E. Board
05.1991 - 03.1993
High School Diploma -
C.B.S.E. Board
06.1981 - 03.1991
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