Arun Kumar A
Hyderabad
Summary
Experienced Professional with 10 + years of experience in Medical Device Industry. Skilled in Strategic Marketing, Sales, Business Development, Product Marketing, Clinical Application Support, Medical Device Reporting, Product Training to Field Team with a Master of Business Administration (M.B.A) in Marketing. Currently Handling Urology & General Surgery, for South & West India with Crafted novel business growth Strategies, innovative & Creative Customer Engagement platform proves to be instrumental in driving profitable business growth Adroit in collaborating with internal stakeholders of various functions to ensure smooth business development, timely resolution of challenges faced in the market An out of box thinker with flair of identifying and adopting emerging trends and addressing industry requirements to achieve organizational objectives. Competent in creating region-specific Marketing Collaterals in accordance with National/Global Marketing Strategies Recognized for superior performance and received spot awards.
Overview
12
12
years of professional experience
Work History
Team Leader/Senior Officer
Olympus Medical Systems India Private Limited.
08.2014 - Current
- Responsible for marketing activities in line with the strategic marketing plan for General Surgery/Urology product range.
- Center of excellence activities like demonstration support during the training programs, interaction with the trainees for query resolution on systems, developing relationship with the proctors and team for smooth execution of the programs
- PG Engagement Activities for upcoming experts in the field of General Surgery/Urology
- HCP/KOL management
- Working towards developing new center of excellence sites for activities starting from national level widening it further to regional level
- Developing good relations with users/clinicians
- End to end support to assigned HCP’s, managing expectations in line with organizational policies.
- Application support for focused HCP oriented initiatives, marketing activities, events and conferences.
- Liaison and networking with key stake holders internally and externally to strengthen marketing propositions.
- Vendor Management for successful conduction of in house Marketing activities
- Development of brochures, standee, booth designs and other marketing collaterals for marketing communication for the strategic initiatives, campaigns and activities
- Gather information about key marketing activities done by competitors.
- Gather the Information about own products and competitors’ products.
- Internal sales training on key products and applications
- Supporting in house training for Upcoming experts in the field of General Surgery/urology
Business Development Manager
Boehringer Ingelheim
07.2014 - 08.2014
- Key Account Management
- Device Demonstration to Doctors
- Patient education
- Scientific Detailing and discussion with doctors using latest technology
- Exposure of working in Corporate Hospitals, and Individual setups
- Organizing CME’s
- Retail Audit on constant basis to know the doctors’ prescribing habits and understand market trends
- Stock availability and liquidation
- Meeting Key decision makers
- Major success with Manipal and CNH Hospital
- Doctor specialty meeting are Cardiologist, Nephrologist, Diabetologist, CVTS, Physician.
Key Account Manager
Abbott Healthcare
04.2011 - 02.2013
- Maintain excellent follow up and pro-active communication to assigned key accounts
- Exposure of working in critical care setup and understanding of hospital business
- Chemist and hospital pharmacy audit on constant basis to know the doctors’ prescribing habits and understand market trends
- Exposure of new products launch (Thrombolytic Agents-Reteplase)
- Ensuring availability for new launched Products
- Scientific Detailing and discussion with doctors using latest technology
- Maintaining monthly Sales related data Chemist wise and stockiest wise
- Organizing doctor’s group meetings, CME’s
- Doctor specialty meeting are Cardiologist, Nephrologist, Physician, Diabetologist, CVTS.
Education
MBA - Marketing
Sikkim Manipal University
01.2016
Bachelor of Pharmacy -
Rajiv Gandhi University
01.2009
Skills
- New Product Launch
- Product Training to Field Team
- Campaign management
- Expansion New Product
- Creating & Maintaining KOL
- Clinical Application Support
- Medical Device Reporting to OCAP
- Technical & Field Service Coordination
- Handling USFDA/CE Certified Products-Imaging(4K,3D,2D) & Energy Systems
- Competitive Analysis
- Marcom Consultation
- Sales CRM: Sales Force, Outlook
Hobbies And Interests
- Date of Birth: 08/16/1987
- Nationality: Indian
- Marital Status: Married
Timeline
Team Leader/Senior Officer
Olympus Medical Systems India Private Limited.
08.2014 - Current
Business Development Manager
Boehringer Ingelheim
07.2014 - 08.2014
Key Account Manager
Abbott Healthcare
04.2011 - 02.2013
MBA - Marketing
Sikkim Manipal University
Bachelor of Pharmacy -
Rajiv Gandhi University
Similar Profiles
Rajat KumarRajat Kumar
Senior Sales Officer at Olympus Medical Systems India Private LimitedSenior Sales Officer at Olympus Medical Systems India Private Limited
Vignesh RavichandranVignesh Ravichandran
Business Development Manager at Phillips Pharmaceuticals Uganda LimitedBusiness Development Manager at Phillips Pharmaceuticals Uganda Limited
D Manoj SaikumarD Manoj Saikumar
Engineer- Field Service at Olympus Medical Systems India Pvt Ltd.Engineer- Field Service at Olympus Medical Systems India Pvt Ltd.