Hands-on Experience in the tire industry with Ceat
ARUN KUMAR KATEEL
Global Leader with 35 years hands on experience.
Mangalore,KA
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
35
35
1
1
& Bridgestone ,domain experience in Retailing,Product Promotions
1
1
12 Years hands-on experience in East & West African countries.
Work History
Managing Director
FORTUNE ENTERPRISES LTD.
Kigali
12.2020 - 09.2024
- Instrumental in floating a new company from the registration process to forming a limited company
- In charge for the overall operations and strategic direction of the newly formed company
- In the first year of operation, I had appointed 45 potential customers with an annual turnover off $65,000
- In the second year of operation, there was a robust growth from an average sale of $5,000 to $19,000 per month
- The figures were maintained for the subsequent years
Director Sales, Tyre and Battery Division
YESHI GROUP
Ivory Coast
01.2020 - 12.2020
- Direct supplies to corporate and big fleets were implemented that helped in generating greater revenues and build a consistent growth for the company
- Sales revenue grew from 250,000 CFA per month to 890,000 CFA per month, which contributed to more than 350% growth
- Overall increased the market penetration for the company, resulting in consistent sales on monthly basis
- Increased sales in over 18 branches of the company across the country, resulting in increased sales and profits
Country Manager
AUTOXPRESS
Uganda
01.2018 - 01.2019
- As per the company's vision of spreading their tentacles in East Africa, Autoxpress had bought the tyre related business from Tren Tyres, a subsidy of GOODYEAR LTD., South Africa under my leadership
- Implemented the company's strategies to fit the local market, including setting of goals, planning market penetration, expansion and identifying growth opportunities
- Instrumental in building, leading and motivating the local team which includes recruiting staff, setting performance objectives and fostering a positive work environment
General Manager, Marketing
QUALITY GROUP
Tanzania
12.2012 - 04.2017
- Established the company's position in the top 10 with the most competitive market of East Africa
- Achieved an annual turnover of $15M from $5M
- There on, showed a consistent growth of 10-15% on YOY basis
- Successfully launched new products in tyres and allied products
- Explored new untapped markets of Tanzania by appointing new dealers in the market and thereby increasing the market penetration
Regional Head - Sales, South- and South-Central
BRIDGESTONE INDIA PVT LTD.
India
12.2011 - 11.2012
- Successfully launched the TBR products of Bridgestone by regularising and appointing new channel partners with high potentials in the market
- Showed a consistent monthly sale of 1200 - 1400 TBR tyres per month valued at INR 1.68 Cr from an average of 600 - 700 tyres per month valued at INR 84L
- Penetration of dealer network in the entire region which helped as a catalyst in reaching out to the market and increased sales
Manager - Sales Planning (PSR Division)
BRIDGESTONE INDIA PVT LTD.
02.2011 - 12.2011
- Remarkable achievement was done in liaison with sales, logistics and production team
- Coming from the sales background, being well versed with ground realities in the marketplace was successful in formulating various strategies and succeeded in achieving greater results
- Strategic planning of the right imported products from the parent company of Bridgestone, Japan and redistributing them to the right locations at the right time helped in improving the sales in the competitive market
- Timely communication to the sales team and timely approvals from HO in coordination with the Japanese directors helped in better results in the marketplace
- Accurate forecasting, budgeting and managing the territories by proper reporting as per the schedule helped in building the strong foundation with the department and justify my role in this department
District Manager - Karnataka
BRIDGESTONE INDIA PVT LTD.
Bangalore
10.2009 - 01.2011
- Karnataka state is one of the potential states which contributes around 18% of the total sales of India
- Showed a growth of 20% during my tenure at Bangalore
- From a monthly turnover of INR 4 Cr, took the sales to INR 4.8 Cr
- Dealer network had been increased for the channel group, christened as Bridgestone Select Club from an average of 4 stores to 9 stores
District Manager - Coastal Andhra Pradesh
BRIDGESTONE INDIA PVT LTD.
05.2001 - 09.2009
- Till 2001, Vijayawada office was averaging sales of 200 tyres per month
- It grew to 5000 tyres per month with a network of exclusive dealers and these achievements were over and above the set targets for the set region from my tenure
- Appointed and elevated 6 dealers to the Bridgestone Performance Club and kept the market in-check from the competition
Territory Manager
CEAT
Goa
02.1996 - 04.2001
- Successfully established CEAT Ltd., in the market as one of the key players in the market
- Average sales grew from INR 30L per month to INR 65L per month
- New untapped markets were explored and inroads were made in getting newer markets for the company
Sales Representative
CAMLIN Ltd.
Hyderabad
01.1993 - 12.1995
- Responsible for the primary and secondary sales of the defined area for Hyderabad
Interim Sales Representative
RECKITT & COLMAN OF INDIA Ltd.
Secunderabad
01.1990 - 12.1992
- Responsible for the primary and secondary sales in Secunderabad area and Rayalaseema area of Andhra Pradesh
Distributor Sales Representative
HINDUSTAN AGENCIES
Hyderabad
01.1989 - 12.1989
- Responsible for the secondary sales of the defined area for Hyderabad
Education
Diploma - Marketing Management
Dr Willinger's Institute of Management Studies
01.1996
Bachelor of Arts - Political Science
Dr B R Ambedkar Open University
01.1993
Skills
- Channel Management
- Business Development
- Team Management
- Time management
- skills
- Leadership skills
- Communication skills
- Active listening
- Adaptability
- Mentoring and training
- Revenue growth management
- Organizational development
- Cost reduction
- Innovation management
- Succession planning
- Operations management
- Strategic partnerships
- Team collaboration
- Sales leadership
- Client relationships
Accomplishments
- Fortune Enterprises Ltd., had been recognised as one of the top 10 distributors for Rymax Lubricants in Rwanda under my leadership from the year 2022 to 2023.
- Fortune Enterprises Ltd., had been recognised as of the top 10 dealers for their tyres, batteries and lubricants division for Rwanda from 2022 to 2023 under my leadership.
- Recognised as the best Directors for the sales contribution for the TBR tyres from Apollo International Ltd., under Yeshi Group for the year 2020.
- Awarded as the best Country Manager for robust growth country wise for the year 2018.
- Awarded as the best General Manager for the contribution of highest revenue achievement for the year 2013 and 2014.
- Had been awarded as the consistent District Manager and earned two foreign trips to Dubai and Singapore in 2005 and 2006 respectively.
- Awarded as the best Sales Representative in the year 1994 (Rolling trophy) for the outstanding sales in Retail growth of 26%.
- Recognised as Best Interim Sales Representative for Andhra Pradesh by Regional Manager - South in the year 1991 (Rolling trophy).
- Achieved [Result] by completing [Task] with accuracy and efficiency.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
PURSUING A.I MASTERY COURSE.
DURATION-1 YEAR.
STARTED IN JANUARY 2025.
Affiliations
- N.A
Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsHealthcare benefits401k matchPaid sick leaveTeam Building / Company RetreatsWork from home optionFlexible work hoursQuote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Languages
Tulu
Native language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Telugu
Upper Intermediate (B2)
B2
Kannada
Intermediate (B1)
B1
Software
MS EXCEL, MS WORD, MS PPT, MS ADVANCE
Interests
Playing Cricket, Table tennis, Listening to music
Timeline
Managing Director
FORTUNE ENTERPRISES LTD.
12.2020 - 09.2024
Director Sales, Tyre and Battery Division
YESHI GROUP
01.2020 - 12.2020
Country Manager
AUTOXPRESS
01.2018 - 01.2019
General Manager, Marketing
QUALITY GROUP
12.2012 - 04.2017
Regional Head - Sales, South- and South-Central
BRIDGESTONE INDIA PVT LTD.
12.2011 - 11.2012
Manager - Sales Planning (PSR Division)
BRIDGESTONE INDIA PVT LTD.
02.2011 - 12.2011
District Manager - Karnataka
BRIDGESTONE INDIA PVT LTD.
10.2009 - 01.2011
District Manager - Coastal Andhra Pradesh
BRIDGESTONE INDIA PVT LTD.
05.2001 - 09.2009
Territory Manager
CEAT
02.1996 - 04.2001
Sales Representative
CAMLIN Ltd.
01.1993 - 12.1995
Interim Sales Representative
RECKITT & COLMAN OF INDIA Ltd.
01.1990 - 12.1992
Distributor Sales Representative
HINDUSTAN AGENCIES
01.1989 - 12.1989
Diploma - Marketing Management
Dr Willinger's Institute of Management Studies
Bachelor of Arts - Political Science
Dr B R Ambedkar Open University
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