Arun Kumar T S
Bangalore
Summary
About 22+ Years of experience in retailing, handling & distribution fresh produce, ecommerce & Supply Chain operations. Dynamic leader with proven expertise in ecommerce and supply chain management at Sowparnika Retail Private Limited. Excelled in IT developments and team management, enhancing service quality and operational efficiency. Skilled in risk mitigation and performance analysis. Service-oriented professional focused on delivering exceptional customer experiences to drive consistent revenue growth. Coordinates resources to meet expected business and customer demands. Sales expert, organized decision-maker and strategic planner with top-notch interpersonal and communication skills.
Overview
22
22
years of professional experience
Work History
General Manager - Ecommerce & Supply Chain
Sowparnika Retail Private Limited
Bangalore
06.2021 - Current
- Handling four eCommerce platforms: The Organic World, Happy Harvest Farms, Wellbe Foods, and Oshlife
- Handled end-to-end e-commerce operations, including building the platform (frontend and backend), enhancements, and day-to-day operations
- Part of the supply chain handling 22 store distributions across Bangalore, which includes COCO and FOFO formats, and 3 stores in Hyderabad
- Efficiently managed the distribution cost, manpower cost, and warehouse operational costs
- PAN India distribution of private-labeled snacks named Wellbe optimized the distribution with zero manpower cost by planning the other channel's manpower
- Directed or coordinated financial or budget activities to fund operations and maximize investments
- Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments
- Mitigated business risks by working closely with staff members and assessing performance
General Manager – Ecommerce Operations
Sowparnika Retail Private Limited
Bangalore
12.2019 - 06.2021
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation
- Created a positive work environment by developing team building activities that encouraged collaboration among departments
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals
- Conducted regular meetings with senior management team to review progress against established objectives
- Created schedules and monitored payroll to remain within budget
- Supervised employees through planning, assignments, and direction
Asst. General Manager
Namdhari Agro Fresh Pvt Ltd
11.2017 - 08.2019
- Complete P&L of the business, Operations, Project planning & implementation, Category management, Vendor & Sourcing management, Inventory Management, Manpower optimization, Capacity Optimization as per the business plan, Implementation of new role outs, Training, Business Target forecasting, Quality assessment, feasibility analysis of unexplored areas
- New initiation from Namdhari & I was the first employee for ecommerce division
- Complete startup plan, budget proposal & feasibility
- Warehouse project management, Optimization of the manpower, Time & act analysis etc
- Digital Media Marketing Plans (Social Media) – ATL & BTL activities
- Optimization of logistic cost
- Technology was customized 100% coordinating with the 3rd Party developer – Understand the tech part of the ecommerce business & Omni Channel
- Project implementation – cost effective implementation of warehouse with automated solutions
- Category Management – Handling the team for catalog management, Inventory management, Overall sales management, vendor management & Replenishment plan
- Optimizing the deliveries with proper logistic planning and dispatch
- Implementation KPI & KVI for the team to Optimize the output
- Negotiations with the Vendors/ Implementing new strategies with the supplies
- Retail team category management for better ops on ecommerce
- Explored new business opportunity
- Customers interactions to understand their expectations
- Initiated seminars at the societies & communities to understand their requirement on Slotted deliveries & Subscriptions
City Head
Bigbasket.com
05.2015 - 10.2017
- Complete P&L ownership for the region, Operations, Inventory Management, Manpower optimization, Capacity Optimization as per the business plan, Implementation of new role outs, Training, Business Target forecasting, Quality assessment, feasibility analysis of unexplored areas
- Seasoned with cross function experience for more than 14 Years
- Responsible for complete P&L of the region
- Implementation of new role out and analysis of new role out on the field
- Training for the new joiners for different region on ground
- Analysis of Technical Issue and escalation – On ground Errors
- Business plan – BEP projections
- Optimization of the Order capacity and Sync with the business plan
- Optimization of Manpower – Time & Motion study
- Customer complaint management
- Business area expansion
- Marketing plan as per the business plan
- Ware house management, Team management, F&V, Inventory management
- Logistic optimization
- Achieved Best City for Q2, having lowest Customer Complaints PAN India and P&L closure at breakeven
- Achieved Best City Heat for Team Management & Overall Metrics of the region
Manager Head Sales & Marketing
Mother Dairy Fruits and Vegetables Pvt Ltd (SAFAL)
Bangalore
06.2014 - 01.2015
- Business Target forecasting, Marketing, Pricing, Quality assessment, feasibility analysis of new outlets, implementing business development plans, Retail, CNC, Premium Institution, Auction sales projections, planning & achievement
- Annual Budget Planning
- Responsible for finalization of Assortment and Store Plano-grams
- Sales forecasting, Stock planning, and daily proper indenting
- Team management to achieve their individual targets with respect to their operation, Retail Team, CNC, Institution (Premium & Non-Premium) & Auction
- Responsible to for Stock Outs and Fill Rates for each SKU at Stores
- Pricing at the outlet level to get the desired RGM from the business
- Establishment of Standard Operation Procedure (SOP) and operations optimization
- Reviewing of Store Inventory level for each SKU depending on its Sale & Shelf Life
- Resolving store related issues like GRN, Shrinkage, Dump and Mark Down
- Devising promotional schemes on different SKU's on a weekly or monthly basis
- New product introduction and arrange training on the products to all our stores
- Sales planning for each Assortment Class in order to achieve Per Store per Day Target (PSPD)
- Undertaking Benchmarking Activity for KVIs in the referral market
- Reviewing performance of each Assortment Class on the basis of its contribution to Top-line and Bottom-line and deciding delisting of non performing SKUs & introduction of new SKUs
- Control the Over All Dump & Shrink to <9% of total sales
- Increasing the Gross Margin from 18% to 25% along with PSPD Sales
- Increased sales by implementing business strategies with respect to each outlet & CNC business
- Achieved minimum dump % - Retail 8.1%, CNC – 0%, Institution - 0.76%
Spencer's Retail Limited
Bangalore
11.2012 - 06.2014
- Formulating strategies & reached out to the unexplored market segments for business expansion
- Managing Retail category of multi-format stores including Hyper, Super, Daily and Express Formats
- Appointing & Manage distributors, retailers & direct selling associates to ensure effective sales
- Turn around non-performing stores and increases the Gross Margin
- Promoting strategy of branding and positioning of fresh categories at national level and providing training across region
- Organizing and conducting seasonal sales mela and provides visual merchandising at stores by setting category Plano gram
- Making arrangements for floor operations for FMCG, Staples and Perishable category in Hyper market format
- Took adequate measures to monitor and analyze the performance of vendors and other units pertaining to cost, quality and delivery norms
- Working on OPEX & shrinkage management
- Developing annual/quarterly plans along with strategy including: sales forecasts, OPEX budget proposal, etc
- Strived to deliver a superior customer service experience by effectively managing after sales service, sales procedures and policies, right product mix per location, with the help of knowledgeable and helpful staff
- Monitoring implementation and execution of store Plano-grams; involved in execution and set-up of new retail stores on all India Basis
Deputy Manager (Category Manager for Fish)
Delight Proteins Pvt Ltd
Hyderabad
11.2011 - 11.2012
- Buying, Quality Control, Assortment, Stores and Store Staffs maintenances
- Achieving sales target, B2B Planning
- Reporting to NHQ Team and to State Head
- Managed 8 Store in AP, controlling store staff, converting customer's relationship to business
- Achieved month wise sales targets with 27.3% GM, dump & Shrink bought down from 12.4% to 2.9% at all stores
- Everyday reporting to NHQ team
- Achieved best prices and maintained good relation with the vendor etc
- Sales value increased form Rs.13.5Lac to 16.83Lac per Month
- 100% on Price Benchmarking, Everyday market visit to have the base value of the wet market
- Increased the GM% from 24.3% to highest of 29.8%, with dump 1.77%
- Assortment of SKU (80/20 format)
- Week end SKU's will reach up to 32 SKU's
- Maintaining healthy relationship with colleagues, store staffs and customers
- Regular hands-on training of Store Staff on Quality aspect, hygienic of the store and personnel
- Relationship with the customers, customer tracks record maintained etc
Production and Marketing Manager (Aquaculture)
Mega Canaan Farms Nigeria Limited
03.2008 - 01.2009
- Production of Tilapia and African Catfish from Hatchery to Raceway tank
- Production was 5 tons in 5 tons of water capacity rectangular tanks and Marketing
Asst. Marketing Manager
Nurture Aqua Technology Pvt Ltd
Chennai
12.2006 - 03.2008
- Nurture Aqua Technology is a private company dealing with aquaculture medicines like Probiotics, hatchery feeds, Feed Additives and Herbal Extracts
Sales Officer
Godrej Agro vet Pvt Ltd
Chennai
12.2004 - 07.2006
- Godrej Agro vet Pvt Ltd is an Animal Feed Manufacturing Unit located in Chennai and Vijayawada
- I worked under Aquaculture Division, marketing shrimp feed and Fish Feed
Technical Sales Officer
Avanti Feeds Ltd
Kovvur
09.2002 - 11.2004
- Started my carrier in this company as Technical Sales Officer and started to work in PCR Lab at Kakinada and after learning the local language I was into marketing
Fisheries Development Officer (Marketing Manager)
Karnataka Fisheries Development Corporation Ltd.
Mangalore
- Trading at the national level for bulk purchasing, locating the fish landings in regional centers, and across the coast against quality catch, season, and the pricing for the year-round supply
- Proposal and negotiation of the new projects with the European Union Committee
- Controlling two warehouse transactions (Mangalore region – eight retail outlets and Bangalore region – four retail outlets) from HO, Mangalore
- Controlling HO reporting operations for the analysis of the procurement and sales with respect to a particular retail outlet
- I was the only representative from KFDC for the development of POS software, warehouse level, and at HO level
- Handled retail stores at Chilimbi, Mangalore; B.C
- Road, Bantwala; Puttur; Sullia; Coorg; Theerthahalli; Shimoga; and Hassan under Mangalore Warehouse
- Technical Assistant to the Managing Director: The whole retailing scheme was allotted under the Rashtriya Krishi Vikas Yojana
Education
EMBA - Marketing Management
Adam Smith University
Mangalore01.2010
B.F.Sc - Fisheries Science
College of Fisheries, UAS
Bangalore01.2002
Skills
- Ecommerce Management
- Supply Chain Management
- IT Developments
- Team management
- Omni-channel
- Quick commerce
- WMS
- Service quality improvement
Disclaimer
I hereby declare that the above-mentioned information is true to the best of my knowledge.
Languages
- English
- Hindi
- Kannada
- Telugu
- Tamil
Personal Information
- Date of Birth: 07/17/79
- Marital Status: Married
Timeline
General Manager - Ecommerce & Supply Chain
Sowparnika Retail Private Limited
06.2021 - Current
General Manager – Ecommerce Operations
Sowparnika Retail Private Limited
12.2019 - 06.2021
Asst. General Manager
Namdhari Agro Fresh Pvt Ltd
11.2017 - 08.2019
City Head
Bigbasket.com
05.2015 - 10.2017
Manager Head Sales & Marketing
Mother Dairy Fruits and Vegetables Pvt Ltd (SAFAL)
06.2014 - 01.2015
Spencer's Retail Limited
11.2012 - 06.2014
Deputy Manager (Category Manager for Fish)
Delight Proteins Pvt Ltd
11.2011 - 11.2012
Production and Marketing Manager (Aquaculture)
Mega Canaan Farms Nigeria Limited
03.2008 - 01.2009
Asst. Marketing Manager
Nurture Aqua Technology Pvt Ltd
12.2006 - 03.2008
Sales Officer
Godrej Agro vet Pvt Ltd
12.2004 - 07.2006
Technical Sales Officer
Avanti Feeds Ltd
09.2002 - 11.2004
Fisheries Development Officer (Marketing Manager)
Karnataka Fisheries Development Corporation Ltd.
EMBA - Marketing Management
Adam Smith University
B.F.Sc - Fisheries Science
College of Fisheries, UAS
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