Arun Mahajan
VP SALES & MARKETING
New Delhi,DL
Summary
Highly accomplished and results-driven professional with over 20 years of experience in spearheading sales and marketing initiatives across diverse industries, including Bathware, ACP, and Glass. Key Expertise: - Strategic Sales Planning & Execution - Team Leadership & Development - Customer Relationship Management - Market Analysis & Trend Identification - Brand Development & Management Industry expertise: - Bathware: Developed and executed sales strategies for premium bathware brands - ACP (Aluminum Composite Panel): Led sales teams to drive growth in the construction and architecture sectors - Glass Industry: Successfully launched and marketed new glass products, expanding market share Achievements: - Consistently exceeded sales targets, driving revenue growth and market expansion - Built and led high-performing teams, fostering a culture of collaboration and innovation - Developed and executed successful marketing campaigns, enhancing brand visibility and reputation
Overview
22
22
years of professional experience
3
3
Languages
Work History
Sales Consultant
FREELANCE
11.2025 - Current
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Responded to telephone and in-person requests for information.
- Provided sales and customer service assistance to walk-in traffic
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Increased referral business by establishing a strong rapport with existing clients, leading to positive word-of-mouth recommendations and an expanded customer base.
Vice President Sales and Marketing
PLATINEX DB BATHWARE INDIA PVT. LTD.
06.2022 - 08.2025
- Key Responsibility:
- Supervising complete business operations in the assigned zone with Responsibility of developing channel for FAUCETS & SANITARYWARE division considering the profitability & achieving the sales targets.
- To establishing a strong channel partner network to strengthen the sales activities and development for a wide range of Bathing Products.
- To develop the strategy to create brand awareness for the Products enabling the brand to penetrate into the market and creating a long term sustainable network for the brand.
- Providing a growth-driven environment to the team and sustaining well-planned initiatives for performance management, appraisal and training of associates.
- Strategizing the long term as well as short term business directions.
- Working closely with key internal stakeholders to support and build the proposition accounting for regulatory changes, client feedback and company strategic direction.
- Establishing a strong Dealers & Distributors network to strengthen the sales activities and development for a wide range of Bathing Products.
- Monitoring and analyzing industry trends, competitor benchmarks and creating plans as per available resources & infrastructure. Additional Responsibilities: Head for Marketing
- Responsible for the Brand Shop Development on PAN India Basis and delivered exceptional result from the conceptualization the idea to management and by Appointing new business partners to expand product reach in the market through opening up exclusive D&B BATH PLANET Galleries.
- Organizing promotional activities as a part of brand building and market development effort by mapping the target customers through these Brand Shops via Social Networking platforms and ensures adequate ROI for the Brand Shop Investors.
- Responsible for opening and managing of 9+ Brand Shops PAN India in the span of Six Months and ensure the profitability to the Shop Owners and Company.
- Having expertise in vendor development initial designing, fabrication till completion of Brand shops as per the company’s norms and budget in PAN India Locations.
Associate Regional Manager
Quba Architectural Products Pvt. Ltd.
02.2021 - 05.2022
- Associate Regional Manager – DELHI/NCR Quba Architectural Products Pvt. Ltd. – Establish in 2010 , QUBA Group is Leading Mfg. of Architectural Products.(Feb’21 To May’22, 1 Year 2 Months) Key Responsibility:
- Supervising complete business operations in the assigned zone with Responsibility of developing channel for ARCHITECTURAL PROUCTS considering the profitability & achieving the sales targets.
- Establishing a strong Dealers & Distributors network to strengthen the sales activities and development for a wide range of Architectural Products.
- To develop the strategy to create brand awareness for the Products enabling the brand to penetrate into the market and creating a long term sustainable network for the brand.
- Providing a growth-driven environment to the team and sustaining well-planned initiatives for performance management, appraisal and training of associates.
- Strategizing the long term as well as short term business directions.
- Monitoring and analyzing industry trends, competitor benchmarks and creating plans as per available resources & infrastructure.
Regional Sales Manager
Kaff Appliances (India)
05.2018 - 01.2021
- Regional Sales Manager – North KAFF Appliances India Pvt. Ltd. – Leading & Most Trusted Brands in Kitchen Appliances, SINKS & HARDWARE (May’18 to Jan’21– 2 Years 10 Months) Notable Achievements:
- Achieved consistent growth over the last 3 years and have distinction of getting annual TOD achieved for 100% distributors and 90% dealers TOD across the Zone year on year.
- In 2020-21 despite of Covid Lockdown achieved 46 % growth over last FY. 2019-20.
- Managing a team of 2 Branch Managers and 4 ASM and 8 Sales Executive and ensure that they perform as per market potential and best of their capabilities.
- Managed to identify & addressed the gaps, resulted in rebuilding of trade confidence.
- Expands the Network as per potential of city and state in assigned territory and gracefully presented the brand and its products to the remote areas of the states.
- Independently developed the market of Kitchen Sinks & Ventilation Fans in North India and Make KAFF is Top 5 Brands in Kitchen sinks.
Assistant Manager
HSIL
01.2012 - 12.2017
- Job Description: Worked here as a Asst. Manager Sales under the leadership of my Area Manager and guidance of my Gen. Manager. - Handling channel and Project sales in Harayan Territory. - Responsible for the development and performance of all sales activities and Team performance. - Handling 2 Distributors and 28 Auth. dealers for getting business from them. - Working as a team towards for contributing my share of target. - To Provide my team with market information and prospects - Meeting with Architects, Builders, Contractors, PMCs, Consultants, and Corporations. - Preparing and offering quotations to potential client, negotiating and finalizing orders
Assistant Manager
Asahi India Map Auto Glass Ltd.
10.2008 - 12.2011
- Key Responsibility includes reporting to the National Sales Head and handling a team of Sales Executives for generating Business for “Automotive glass” & “Betaseal” a Poly Urethane for glass fitment in After Market Segment.: - Maintain profitability of Depot. by minimizing the operating cost and increasing the sales on the daily basis. - Recruiting, training, grooming, the Depot team. - Managing the staff discipline and monitoring their etiquettes. - Achieving Monthly and Yearly Targets.
Senior Sales Executive
Bharti Airtel Services Ltd.
04.2004 - 09.2008
- - Sales of Broadband and Fixed Line Phones. - Lead generation through cold calling. - Maintain relationship and helping customer with their queries after sales, as I was one point contact to customer. - Cross selling other Telecom Products. - Meeting monthly targets
Education
MBA/PGDM -
Pacific Institute of Management
01-2011
B.A - undefined
Guru Nanak Dev University
01-2004
XIIth - undefined
Hindi
01-2000
Skills
Sales management expertise
Sales expertise
Strategic marketing
Market expansion strategies
Experience in sales strategy development
Channel partner development
Timeline
Sales Consultant
FREELANCE
11.2025 - Current
Vice President Sales and Marketing
PLATINEX DB BATHWARE INDIA PVT. LTD.
06.2022 - 08.2025
Associate Regional Manager
Quba Architectural Products Pvt. Ltd.
02.2021 - 05.2022
Regional Sales Manager
Kaff Appliances (India)
05.2018 - 01.2021
Assistant Manager
HSIL
01.2012 - 12.2017
Assistant Manager
Asahi India Map Auto Glass Ltd.
10.2008 - 12.2011
Senior Sales Executive
Bharti Airtel Services Ltd.
04.2004 - 09.2008
B.A - undefined
Guru Nanak Dev University
XIIth - undefined
Hindi
MBA/PGDM -
Pacific Institute of Management