ARUN MALHOTRA

1.Develop and implement effective sales strategies to drive revenue growth and market expansion.

2.Lead, motivate, and manage the regional sales team to achieve targets and KPIs.

3. Build and maintain strong relationships with key customers and stakeholders to drive customer satisfaction and retention.

4.Conduct market research, analyze industry trends, and gather competitor intelligence to identify opportunities and threats.

5 Monitor and analyze sales performance metrics to track progress, identify areas for improvement, and optimize sales processes.

• Tracking of secondary sales data from all customers. Manage regional sales touring and reporting process. Manage healthy relationships with all business partners. Support the key accounts in the territories. Looking after 7 states (Delhi, Uttar Pradesh, Haryana, Rajasthan, Punjab, J and K) and 9 distributor.
• Looking after, SWOT analysis of other competitive brand.
• Identifying and networking with reliable and cost effective partners for enhancing market reach and penetration to gain maximum profitability.
• Monitoring competition and devising effective counter strategies, formulating marketing strategies & procedures to build consumer preference.
• Implement the sales and commercial policies.
• Strong on Developing Distribution channel (General Trade/ Traditional Trade).
• Generation of Primary, secondary sales & Timely appointment of Distributors and their manpower, with full quality ensured.
• Strong Process knowledge of sales operations & MIS.
• Tracking of secondary sales data from all customers. Manage regional sales touring and reporting process. Manage healthy relationships with all business partners. Support the key accounts in the territories.
• Appointment and identification of franchisee.
• Inventory Management - Stock dispatch analysis, Stock take, Inward and Outward and Issue related to inventory and branch.
• Expertise in handling institutional sales.

• Planning and identify sales opportunity in region to accelerate sales in key focused channel.
• Appointment of new franchise and dealer is key role of action.
• Plan and ensure achievement of sales objectives (volume/value, product/territory-wise, new/focus product) for the assigned set of customers.
• Delivering Secondary monthly targets and Gross Revenue growth.
• Drive & effectively implement Major and Key initiatives in the areas of Sales Development & Sales Operation.
• Franchise development.
• Lead the execution of the overall Go to market strategy of the company across multiple cities.
• Increasing distribution by identifying and increasing number of outlets served.
• Ensure business growth at key accounts by developing the required level of relationship and engagement with decision makers & key influencers of the accounts.
• Control the receivables in line with credit policy.
• Carry out monthly and quarterly forecasting of all categories and SKUs to ensure optimum stock level and avoid stock outs.
• Managing a team of sales officers and leading them to deliver results.