Arun Maurya
Campaign Management | Growth Marketing|Digital Marketing | Brand Marketing | Demand Generation
301,Morya Building,Somnath Nagar,Pune
Summary
Marketing professional with 11+ years of experience in demand generation, digital marketing and campaign management. Proficient in multi-channel marketing campaigns, analytics, and automation.
Overview
5
5
years of professional experience
9
9
Certifications
3
3
Languages
Work History
Deputy Manager Marketing
JAPFA Comfeed (I)Pvt Ltd
12.2018 - Current
- Developed demand generation strategies, managed multi-channel campaigns, and aligned marketing with sales
- Utilized marketing automation tools and conducted market research
- Improved SEO/SEM strategies and achieved 80% increase in organic traffic
- Seamlessly integrated marketing automation platforms like HubSpot for campaign management and data analysis
- Utilized data analytics to drive data-driven decision-making and enhance campaign performance
Senior Executive Marketing
Kesoram Ind Limited
10.2016
- Managed email marketing campaigns, increased social media engagement by 65%
- Created content for blogs, whitepapers, and webinars, enhancing thought leadership
- Conducted A/B testing, optimizing landing pages for higher conversion rates
- Regularly analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per lead
- Implement robust tracking mechanisms to measure the return on investment (ROI) for your campaigns
- Calculate and report on the financial impact of your demand generation efforts.
lead generation
Polycab Ltd
03.2015
- Spearheaded development and execution of demand generation strategies for
- Managed multi-channel marketing campaigns, including email marketing, content marketing, social media, and paid advertising
- Collaborated with the sales team to align marketing efforts with sales objectives, leading to a 39% increase in conversion rates
- Utilized marketing automation tools (e.g., HubSpot, Marketo) for lead nurturing and campaign monitoring
- Conducted in-depth market research and competitor analysis to identify industry trends and growth opportunities.
Zonal Marketing Executive
Vodfone Ltd
03.2013
- Led a team in creating and executing a comprehensive digital marketing campaign
- Conducted a market research project to identify consumer behavior trends
- Analyzed data using statistical tools to provide insights into potential market opportunities.
Education
MBA - MARKETING
MUMBAI University/HKIMSR COLLEGE
BSc - CHEMISTRY
PUNE University/LVH COLLEGE
HSC - undefined
MAHARASTRA BOARD /KTHM COLLEGE
SSC - undefined
MAHARASTRA BOARD /HMV SCHOOL
Digital Marketing / Performance marketing / B2B Lead Generation - undefined
Skills
Demand Generation
Certification
Demand Generation
Timeline
Deputy Manager Marketing
JAPFA Comfeed (I)Pvt Ltd
12.2018 - Current
Senior Executive Marketing
Kesoram Ind Limited
10.2016
lead generation
Polycab Ltd
03.2015
Zonal Marketing Executive
Vodfone Ltd
03.2013
MBA - MARKETING
MUMBAI University/HKIMSR COLLEGE
BSc - CHEMISTRY
PUNE University/LVH COLLEGE
HSC - undefined
MAHARASTRA BOARD /KTHM COLLEGE
SSC - undefined
MAHARASTRA BOARD /HMV SCHOOL
Digital Marketing / Performance marketing / B2B Lead Generation - undefined
Demand Generation
Campaign Management
Marketing Automation
Content Marketing
Social Media Marketing
SEO/SEM
A/B Testing
Market Research
CRM Systems
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