Arun Mennikeri
Belgaum
Summary
Campaign manager with experience in Cost Per Click (CPC) marketing. Running CPC campaigns for a portfolio comprising a wide variety of Tier 1 Indian and International apparel brands on the Amazon Marketing Services (AMS) platform. I take a keen interest in market analytics, strategy development and market research, having to incorporate these skills for my portfolio's ad deliverables.
Overview
7
7
years of professional experience
Work History
Senior Front Desk Manager
Sturmfrei Hospitality Pvt. Ltd
Kullu
04.2023 - 03.2024
- Greeted guests upon arrival and checked them in to their rooms.
- Managed reservations by answering calls, responding to emails and booking accommodations.
- Organized daily room assignments and ensured all necessary paperwork was completed accurately.
- Provided excellent customer service by addressing guest inquiries promptly and professionally.
- Ensured the front desk area was clean and presentable at all times.
- Performed cashier duties such as taking payments, balancing accounts, handling refunds and resolving any discrepancies that arose.
- Assisted with training new staff members on front desk procedures and policies.
- Monitored occupancy rates for each day as well as weekly and monthly trends to ensure maximum revenue was achieved.
Assistant Manager
Paxcom India(P) Ltd
Delhi
04.2022 - 04.2023
- Conducted market research and competitor analysis to determine pricing strategies.
- Generated reports on website performance metrics such as page views and conversions.
- Managed online advertising budget and tracked ROI of campaigns.
- Worked closely with design team to create engaging visuals for webpages.
Senior Process Executive, Digital Operations
Cognizant Technology Solutions (CTS)
Bangalore
08.2019 - 04.2022
- Involved in strategizing and developing media plans for the brand's marketing objectives
- The media plan includes the brand's campaign structure, targeting research and analysis, budget split and forecasting, product analysis and competition research
- Additionally, the operations involve monitoring the brand's performances and optimize campaigns on a periodic or on-demand basis
- Working on campaign creations and optimizations for a portfolio of 40+ brands, with a mix of advisory services
- Well acquainted with keyword research and it's application, having delivered remarkable results in terms of awareness and conversions.
Digital Marketing Executive
Digicliff
Bangalore
02.2018 - 08.2019
- Define and develop a marketing strategy to position the brand as best-in-class in the digital market
- Creating weekly, monthly and quarterly digital marketing plans and strategies to drive revenue and brand awareness
- Building marketing & advertising strategy, campaign planning, implementation, management & optimization
- Running Google Ad Words and Facebook Campaigns for lead generation
- Creating and Implementing Digital Marketing Strategy.
Digital Marketing Executive
www.yourownroom.com
Bangalore
11.2016 - 12.2017
- Conduct keyword and market research & analysis and suggest an ideal Information structure and identify content gaps and potential opportunities for sites/pages that are going to be redesigned
- Running Campaigns on Facebook, Instagram & Google For Lead Generation.
Education
Engineering In Computer Science -
VTU
05.2016
Science -
KV
06.2012
Skills
- Keyword Research
- Secondary Research
- Pay Per Click Advertising
- Media Planning
- SEM
- SEO
- SEO Tools
- Google Analytics
- E-Commerce Marketing
- Keyword Planning
- Amazon PPC
- Client Relationship
- Hospitality services
- Hotel reservation systems
- Daily Reporting
- Guest check-in and check-out
Timeline
Senior Front Desk Manager
Sturmfrei Hospitality Pvt. Ltd
04.2023 - 03.2024
Assistant Manager
Paxcom India(P) Ltd
04.2022 - 04.2023
Senior Process Executive, Digital Operations
Cognizant Technology Solutions (CTS)
08.2019 - 04.2022
Digital Marketing Executive
Digicliff
02.2018 - 08.2019
Digital Marketing Executive
www.yourownroom.com
11.2016 - 12.2017
Engineering In Computer Science -
VTU
Science -
KV
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