Arun Nair
AI-Driven Content Designer
Mohali,PB
Summary
- UX Content Design Professional with 14 years of experience in content design, UX Writing, technical writing, and authoring.
- Skilled in applying AI-driven content design and microcopy audits, usability heuristics, and design thinking to streamline workflows and deliver measurable impact on usability (SUS 80+), CSAT (+52%), and NPS (+56).
- Experienced in regulatory documentation (FAA, DITA/XML), and designing UI copy, in-product guidance, and contextual help for global audiences.
- Adept at collaborating in agile squads with designers, engineers, and researchers, and fluent in Figma, Jira, and XML editors.
- Committed to accessibility, data-driven insights, and modern content operations to deliver clarity, usability, and customer success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Content Designer 2
Microsoft
Hyderabad
09.2024 - 08.2025
- Enhanced customer onboarding by designing outcome-based microcopy and guided task flows that simplified key actions, and boosted self-serve adoption for the Azure Migrate modules.
- Improved discoverability and task completion by leveraging Copilot AI, in-app analytics, and telemetry insights
Refined UX copy, task chronology, and information architecture based on user feedback. - Contributed to a 52% rise in CSAT, and a 56-point increase in NPS for Azure Migrate.
- Strengthened delivery impact and efficiency by defining content intake and UX-debt tracking processes to establish measurable UX-Quality KPIs for the Azure Migrate product experience.
Senior Content Designer
Cvent
Gurgaon
08.2021 - 09.2024
- Led end-to-end content design strategy across 12 enterprise products, improving discoverability and consistency across web, and in-product experiences.
- Partnered with localization teams via Phrase to ensure that 19+ language translations carried the right context, enabling clarity and consistency across global product experiences.
- Co-led both moderated and unmoderated usability testing sessions with researchers to evaluate and refine content effectiveness.
- Drive cross-functional alignment in agile squads across global teams, contributing to design systems and scalable content patterns through workshops, consults, office hours, and design-crit sessions.
- Used behavioral and usability metrics to guide content design decisions, achieving System Usability Scores (SUS) above 80%, and driving measurable quality improvements in the product experience.
- Developed content governance guidelines, style guide patterns to strengthen brand voice, promote consistency, and optimize reuse.
- Advanced the Carina Design System with reusable microcopy patterns, accessibility standards (ARIA labels), and tone-of-voice principles that scaled across product teams.
Content Strategist
Carestack
Trivandrum
03.2021 - 07.2021
- Defined and led the brand and product narrative across marketing, sales, and in-app channels for cloud-based SaaS products serving dental practices across North America.
- Owned content strategy and editorial calendars across web, social, and campaign channels, ensuring consistency and measurable audience engagement.
- Simplified healthcare technology concepts for non-technical stakeholders through white papers, sales decks, and product collateral that supported market positioning.
- Improved in-app communication flows in collaboration with product and design teams, ensuring continuity between brand messaging and product experience.
- Established early content governance and planning practices that improved content quality and reduced delivery time.
Lead Writer
Benefitalign
Trivandrum, Kochi
01.2020 - 02.2021
- Directed content and product marketing for cloud-based SaaS products (CRM) serving insurance brokers in North America, improving product communication, positioning, and customer engagement.
- Led UX writing across three enterprise products to design interface copy, in-app guidance, and contextual help that improved task completion and reduced support tickets.
- Managed a team of technical writers to produce product guides, API documentation, and help content, ensuring accuracy and regulatory compliance.
- Collaborated with developers, UX managers, designers, and customer teams to align content decisions with customer and business goals.
- Redesigned the company website’s information architecture and content strategy, strengthening brand positioning and lead conversion.
Senior Technical Writer
TAAL Tech
Bangalore
04.2018 - 10.2019
- Authored FAA-compliant documentation of the EWIS-ICA (Electrical Wiring Interconnection System – Instructions for Continued Airworthiness) and installation manuals for the Boeing air-stairs platform.
- Ensured regulatory alignment, technical accuracy, and usability in deliverables for global aviation clients.
Content Strategy Consultant
Self-Employed
Dharamshala, Pune
06.2017 - 03.2018
- Delivered end-to-end content strategy and brand consulting for startups and entrepreneurs across SaaS, and service-based domains.
- Developed blogs, website content, and campaign collateral that improved engagement and lead generation.
- Partnered with founders to establish brand voice, content governance, and scalable marketing workflows.
Technical Writer, Forecast Analyst
John Deere
Pune
01.2012 - 05.2017
- Delivered service manuals and technical documentation supporting off-highway farming, construction, and forestry vehicles across global manufacturing sites.
- Improved tech documentation and service parts inventory alignment, optimizing inventory costs worth ₹30 crore, and reducing customer support tickets for service manuals.
Technical Author
Alten India
Bangalore
04.2010 - 10.2011
- Created Illustrated Parts Catalogs (IPC) for Airbus A380 aircraft systems, and led internal quality reviews for authoring work orders.
- Trained new recruits on authoring tools and aerospace documentation standards.
Education
CBSE 10 -
Nava Nirman Senior Secondary School
Cochin, KeralaCBSE 12 -
Seva Sadan senior secondary school
Palakkad, KeralaB-Tech - Aeronautical Engineering
Nehru College of Aeronautics & Applied Sciences
Coimbatore, Tamil NaduSkills
- AI for Content Design
- AI for UX Writing
- Technical Writing
- Content Strategy
- Copywriting
- Design Thinking
- Conversational Design
- Storytelling
- Stakeholder Management
- AI for Content Design and UX
- Figma
- Adobe XD
- XML Editors
- DITA
- AIDA Model
- JIRA
- Confluence
- Phrase
- Pendo
- MS Office
- Cloud Computing & AI
- Enterprise SaaS
- Event Tech
- Healthcare Tech
- Aerospace
- Agritech & Off-Highway Equipment
Certification
- Advanced Content Design - Content Design London (CDL)
Accomplishments
- 2022 - Dept Award 2022, Cvent, India, for providing consistent value with content-led UX enhancements and pioneering content design at Cvent, India.
- 2016 - Dealer network satisfaction score at John Deere, for reducing customer back orders by 70% and the service delivery for emergency orders from 72 hours to 24 hours
- 2016 - Parts catalog match-up project at John Deere, for saving 30 crores on obsolete service parts inventory by implementing processes and initiatives for cross-functional engagement, with accurate documentation and data consistency.
- 2013 - IMANOVAS award, Query Resolution Module at John Deere, for reducing cross-departmental query backlogs by 35%, and creating a central knowledge repository to improve the KPI's for authoring efficiency by 23%
Languages
Malayalam
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Content Designer 2
Microsoft
09.2024 - 08.2025
Senior Content Designer
Cvent
08.2021 - 09.2024
Content Strategist
Carestack
03.2021 - 07.2021
Lead Writer
Benefitalign
01.2020 - 02.2021
Senior Technical Writer
TAAL Tech
04.2018 - 10.2019
Content Strategy Consultant
Self-Employed
06.2017 - 03.2018
Technical Writer, Forecast Analyst
John Deere
01.2012 - 05.2017
Technical Author
Alten India
04.2010 - 10.2011
CBSE 10 -
Nava Nirman Senior Secondary School
CBSE 12 -
Seva Sadan senior secondary school
B-Tech - Aeronautical Engineering
Nehru College of Aeronautics & Applied Sciences