ARUN P
MARKET RESEARCHER | CONSUMER INSIGHTS
Bengaluru
Summary
Market research and analytics professional with extensive experience delivering consumer and market insights across FMCG, Banking & Finance, and the Fragrance industry. Expertise in quantitative and qualitative research techniques, including BASES, concept testing, product testing, brand health tracking, pricing studies, advanced analytics, and Nielsen RMS. Recognized for driving actionable insights, managing client relationships, and leading cross-functional teams. Key clients served include Firmenich, Givaudan, Keva, Marico, and Colgate
Overview
4
4
years of professional experience
4
4
Languages
Work History
Senior Research Analyst
NielsenIQ
Mumbai
01.2025 - Current
- Managed a diverse client portfolio, leveraging advanced analytics techniques such as regression, driver analysis, penalty analysis, and concept–product fit analysis to generate actionable insights.
- Partnered with clients to diagnose brand challenges and develop strategic recommendations for brand repositioning and strengthening brand equity.
- Executed a wide range of quantitative and qualitative research studies, including U&A, concept/idea/product testing, multi-stage fragrance product testing, pricing studies, and agile online research with rapid turnaround timelines.
- Proficient in research and analytics tools such as Decipher and SPSS for survey programming, data processing, and statistical analysis.
- Established quality control frameworks and data validation standards to ensure consistent delivery of high-quality research outputs.
- Collaborated with global cross-functional teams to design and execute multi-country research projects.
- Led client consultations and presentations, ensuring timely delivery of insights, reports, and strategic recommendations.
- Conducted pre- and post-launch evaluations, innovation research, and Design Navigator studiesto assess product performance and market potential.
Research Analyst
NielsenIQ
Mumbai
03.2022 - 01.2025
- Managed Personal Care and Food & Beverages categories, drafted proposals, questionnaires, and transformed data into actionable insights.
- Oversaw pre-field setup, data processing, data analysis, and reporting, ensuring alignment with client objectives.
- Coordinated with internal stakeholdersand field vendors for seamless project execution.
- Conducted BASES testing, product testing, and other research methodologies (online and offline).
- Ensured quality control through field briefings and data validation checks.
Education
MBA - Management
Lovely Professional University
Punjab 04.2001 -
Skills
- Analytical & Research (Quant Qual)
- Communication & Storytelling
- Leadership & Team Management
- Strategic Thinking & Problem Solving
- Project Management
- Consumer & Market Insights
- Adaptability
Timeline
Senior Research Analyst
NielsenIQ
01.2025 - Current
Research Analyst
NielsenIQ
03.2022 - 01.2025
MBA - Management
Lovely Professional University
04.2001 -
Recognition
Outstanding Customer Success Team (2024)
Excellence in Client Servicing (2024)
Customer Success Rising Star(2025)
Recognition of Driving Growth Mindset (2024)