ARUN R
Salem
Summary
Lead Generation Team Leader / Growth Operations & Marketing Automation Specialist with 4+ years of experience building B2B pipeline through multi-channel prospecting, cold email, and CRM-driven follow-up systems. Lead a 12-member team delivering data-selling and CRM/workflow automation solutions; known for process improvements—saving ~30–40 hours/month via n8n automations, generating 1,200+ targeted leads/year, and achieving 100% follow-up coverage in GoHighLevel.
Overview
4
4
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Team Leader – Lead Generation
URL Factory
12.2024 - Current
- Managed a 12-member, cross-functional team across lead generation for data selling, and CRM and workflow automation solutions.
- Executed multi-channel lead generation strategies across Instagram, Facebook, LinkedIn, Reddit, LinkedIn Sales Navigator, and cold email campaigns.
- Planned and optimized cold email outreach using Smartlead, Instantly, and similar tools to improve response and conversion rates.
- Built and managed CRM pipelines in GoHighLevel (GHL), including sales stages, centralized data, and automated follow-ups.
- Ensured zero lead leakage through CRM automation and structured follow-up systems.
- Conducted industry research, trend analysis, and seasonal lead planning to improve targeting and lead quality.
- Performed social media listening to identify client pain points, market gaps, and sales opportunities.
- Translated business challenges into automation use cases and workflow solutions for service-based businesses.
- Built basic n8n workflows to reduce repetitive manual tasks and improve internal team efficiency.
- Collaborated closely with AI developers to automate internal processes and client workflows.
- Oversaw the creation of AI-based explainer videos to communicate workflow value to prospects.
- Coordinated with SEO teams to provide keyword suggestions, market insights, and lead-generation-driven content ideas.
- Designed and launched internal training courses for new hires via LMS; released monthly lessons to improve onboarding and performance.
- Monitored team performance, analyzed metrics, prepared reports, and ensured consistent achievement of KPIs, and lead targets.
- Ensured lead data accuracy, documentation, and continuous process optimization.
Lead Generation Executive
URL Factory
10.2023 - 12.2024
- Generated high-quality, industry-specific B2B leads using LinkedIn Sales Navigator, Apollo.io, and ZoomInfo.
- Built, segmented, and maintained targeted lead lists to support consistent pipeline growth.
- Executed email outreach campaigns contributing to new business opportunities and client acquisition.
- Leveraged LinkedIn, Instagram, and Facebook for prospecting, engagement, and relationship building.
- Prioritized leads based on company size, revenue, and geographic location to improve conversion rates.
- Designed promotional creatives and social media posts using Canva to enhance brand visibility and engagement.
- Ensured lead accuracy and supported sales teams with qualified prospects.
Lead Generation Trainee
URL Factory
01.2023 - 09.2023
- Supported B2B lead generation through online research and social media prospecting.
- Applied lead sourcing techniques using LinkedIn and digital platforms under senior team guidance.
- Assisted with email outreach and follow-ups to support lead nurturing and conversions.
- Developed a strong foundation in lead management, prospecting, CRM processes, and data validation.
Marketing Team Lead
BYJU’S
04.2022 - 11.2022
- Planned and executed BTL marketing campaigns in Salem and Erode, increasing brand awareness and lead flow.
- Recruited, trained, and supervised interns for lead generation and field marketing activities.
- Coordinated with vendors to ensure campaigns were delivered on time and within budget.
- Used Tableau and BYJU’S CRM to manage leads, track campaign performance, and optimize strategies.
Marketing Intern
BYJU’S
09.2021 - 03.2022
- Assisted in BTL campaigns to generate leads and strengthen local market presence.
- Built customer relationships and gathered market feedback to improve marketing effectiveness.
- Supported senior marketers in executing localized promotional initiatives.
Education
Master of Business Administration (MBA) - Marketing
Sona College of Technology
Salem01.2022
Bachelor of Engineering (B.E.) - Computer Science Engineering
Sri Krishna College of Technology
Coimbatore01.2020
Skills
- Lead Generation (B2B & Service Businesses)
- Team Leadership & Performance Management
- CRM Management (GoHighLevel, Smartlead)
- Workflow Automation (n8n – Basic)
- Cold Email Outreach & Campaign Optimization
- Social Media Prospecting & Listening
- LinkedIn Sales Navigator
- Data Selling & List Building
- Market Research & Trend Analysis
- Sales Pipeline & Conversion Optimization
- AI Workflow Collaboration
- SEO Collaboration & Keyword Insights
Certification
Cambridge English Entry Level – ESOL
STRENGTHS
- Strategic Thinker: Strong in designing data-driven lead generation and automation strategies.
- Results-Oriented: Consistent record of meeting and exceeding lead and conversion targets.
- Process Builder: Experienced in automation, CRM optimization, and scalable workflows.
Timeline
Team Leader – Lead Generation
URL Factory
12.2024 - Current
Lead Generation Executive
URL Factory
10.2023 - 12.2024
Lead Generation Trainee
URL Factory
01.2023 - 09.2023
Marketing Team Lead
BYJU’S
04.2022 - 11.2022
Marketing Intern
BYJU’S
09.2021 - 03.2022
Bachelor of Engineering (B.E.) - Computer Science Engineering
Sri Krishna College of Technology
Master of Business Administration (MBA) - Marketing
Sona College of Technology