Arun Raskaran
Creative Marketing
Mumbai
Summary
Easy & effective communication Conceptual thinking Persuasion Adaptability Proactive Teamplayer “To make communication effective I think it is important to know its audience. The talk should be black or white. And if it’s not, no one can save you from failure.” I am currently working with Spartan Poker Online Gaming Pvt Ltd for the last 3 yrs 9 months as a Creative Director. Here, my key role includes the development or effective creative concepts for design projects. I have worked with both external and internal clients, that has helped me develop an understanding about the needs of both of them. I am also responsible in the recruiting and managing of the design firms and other design resources. I also played an active role in writing and designing headlines and helping in drawing advertisement boards. I strongly believe in effective teamwork and my experience of leading a team has shaped my other all-round abilities like communication skills and presentations.
Overview
8
8
years of professional experience
Work History
Creative Director
M2 Advertising Ltd
2015.11 - 2016.12
- This is an online poker gaming platform where specific group of people win money from their gaming skills
- My creative duty is here to execute the creative campaign with concepts and strategies it as per the plan i get from the marketing team
- I am handling a team of 2 Sr
- Graphic Designers and 2 Sr
- Video designers
- Situated in Dar Es Salam, Tanzania
- Directed and motivated teams of art directors, illustrators, copywriters etc
- To help them use their talents effectively
- Here I have worked on campagnes for brands like Pizza Hut
- Exim Bank, The MAC Group
- Etc..
Senior Art Director
MRM Mccann
2014.09 - 2015.10
- Here I have worked on brands such as
- Tata Communications, CEAT Tiers, IDFC
- Bank, Etc...It was my job to execute the concepts that were given through brain storming from the creative director
- Here, I proactively practiced to Juniors for better design and execution.
Senior Art Director
Saints and Warriors
2013.10 - 2014.09
- Facilitated team meetings for a project to increase revenue for e-commerce clients
- Boosted client's sales by 35
- In 9 months
- Developed multiple concepts for assigned products in partnership with senior copywriters and the account team.
Art Director
Quadrant Communications
2011.01 - 2013.09
- Supervise project teams of 3-4 colleagues to develop creative and effective advertising concepts, horn ideation through final projects
- Organize all creative materials to ensure their smooth transition to other departments.
Senior Visualiser
REGO Advertising
2008.09 - 2010.12
- Designed concepts for the print media for the brands like Sleek kitchens, Apex home appliances, Falafels, Etc
- Akshay Creatives
- Graphic DesignerJan 08
- 2008.08
- Created Poster, Banners, and CD cover inlay designs for the brand like
- SaReGaMa, Tips, Times Music.
Education
Arts Diploma - Fine
Vasai Vikasini College of Visual Art
Graphic Design Suite - undefined
Arena Multimedia
Art & Design Foundation - undefined
Vasai Vikasini College of Visual Art
Acadamic Credentials
undefined
Skills
AchievementsAdobe PhotoshopAdobe IllustratorCorel DrawAdobe After EffectsAdobe LightroomMicrosoft OfficeTechnica Ski sCreative DirectionPrincipal DesignDirectionSchedulingBranding & StrategyVideo Scripts / StoryboardsPhoto Shoots / Mood BoardsTechnical InstructionEvents & EntertainmentDigital MediaEmail MarketingOnline Display BannerTargeted Landing PagesRetargeting CampaignsBranded ContentSocial Media CampaignsSocial Media StrategyFront End - apps & websitesDesign for MarketingOutdoor AdvertisingPrintAdvertisementsContent MarketingIn-store POPCorporate IdentityStationeryEvent CollateralAreas of ExpertisEnglishHindiMarathiKiswahiliLanguagSof Ski s
Campaign development
Campaign development
Design understanding
Creative team leadership
Communications strategies
Marketing expertise
Department development
Web Design
Visual communication expertise
Corporate identity branding
Accomplishments
- M DMA Asia ECHO (Marketing Resource Management - McCann) Winner of the State Art Competetion Monsoon Art Show (Jahangir Art Gallery, Mumbai)
Timeline
Creative Director
M2 Advertising Ltd
2015.11 - 2016.12
Senior Art Director
MRM Mccann
2014.09 - 2015.10
Senior Art Director
Saints and Warriors
2013.10 - 2014.09
Art Director
Quadrant Communications
2011.01 - 2013.09
Senior Visualiser
REGO Advertising
2008.09 - 2010.12
- 2008.08
Arts Diploma - Fine
Vasai Vikasini College of Visual Art
Graphic Design Suite - undefined
Arena Multimedia
Art & Design Foundation - undefined
Vasai Vikasini College of Visual Art
Acadamic Credentials