Arun Ravi
Summary
Lead Business Analyst with extensive experience at Amazon, utilizing advanced statistical modeling and machine learning to generate strategic insights. Proficient in SQL and stakeholder management, resulting in a 95% forecasting accuracy and improved operational efficiency. Cultivated a data-driven culture within high-performing teams, driving significant business outcomes.
Overview
11
11
years of professional experience
Work History
Lead Business Analyst
Amazon
06.2023 - Current
Strategy & Operations Manager | India SMB Cloud Sales
Amazon Web Services
12.2022 - 05.2023
- Collaborate on the design, development, maintenance, and delivery/presentation of forecasting models, metrics, reports, analyses, and dashboards to drive key business decisions for AWS Cloud sales India
- Responsible for coordinating activities, helping the overall success of the business and team. Involves working with multiple internal stakeholders
- Drive working backwards plans for business and operational reviews (Forecast, 2x2, Pipeline review), goals, OP1s, etc.
- Responsible for delivery of weekly/monthly/quarterly business reporting and revenue forecasting activity.
- Leveraged advanced statistical modeling, machine learning techniques to analyze large-scale datasets and extract actionable insights. Support the business on data, analytics, score carding and insights
- Drive operational excellence (forecast calls, opportunity and health, and performance metrics) across IND SMB, and ensure that internal stakeholders issues get resolved in a timely manner. Monthly RTB/QBR reviews and Automation
Business Analyst Lead Customer Success | Buy with Prime & MCF
DELL TECHNOLOGIES
06.2018 - 11.2022
- Designed and implemented an LLM-powered Callout Generator to automate week-on-week insights for key business metrics (CLRO, NRR, TTR), enabling leadership to quickly identify performance trends and root causes. This solution improved reporting efficiency, enhanced decision-making, and streamlined WBR, QBR, and MBR processes by providing precise, data-driven callouts.
- Worked closely with category, customer service, marketing and finance stakeholders to understand the business requirements and provide analyses and suggestion on improving metrics
- Provided constructive feedback to the product team aimed at enhancing the merchant experience on reimbursements, advocating for improvements in reimbursement processes and tools to streamline operations and increase merchant satisfaction. Helped in reducing reimb contacts by 10% Y/Y
- Identify, develop, manage, and execute analyses to uncover areas of opportunity and present written business recommendations that will help shape the direction of the business. Helped in reducing reopen rate to 7% Y/Y (from 12%)
- Ensure data accuracy by validating data for new and existing tools. Learn and understand a broad range of Amazon’s data resources. Helped to identify incorrect reimb made to merchant and identified potential claw opportunity of $0.8M in 2023
- Built forecasting model to accurately predict contact inflow, enabling strategic staffing planning to optimize resource utilization and minimize shrinkage, resulting in enhanced operational efficiency.
- Owned the end-to-end design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc., utilizing advanced analytics techniques, including the building of machine learning models, to drive key business decisions.
- Led a high-performing 4-member analytics team, responsible for hiring, mentoring, and developing talent. Fostered a data-driven culture by setting clear goals, driving analytical rigor, and ensuring continuous upskilling, enabling the team to deliver impactful insights and strategic recommendations that improved key business metrics.
Business Intelligence, Analyst| Marketing Center of Excellence
DELL TECHNOLOGIES
03.2014 - 05.2018
- Provides analytical and business intelligence support to a marketing segment or function. Implemented propensity modeling techniques to identify high-potential inbound and outbound targets, leveraging advanced statistical algorithms and machine learning methodologies. Improved conversion rate is driving an additional $1M in revenue.
- Utilize analytical applications and statistical concepts to identify trends and relationships between different pieces of data, draw appropriate conclusions, and translate analytical findings into marketing strategies that drive value.
- Develop an executive dashboard that displays the key performance indicators (KPIs) that the senior leadership team needs to effectively run an enterprise.
- Develops database logic to extract the required information for reporting. Champion process improvements, best practices, and knowledge sharing within the organization as they pertain to business intelligence, analytics, and data integration capabilities.
Sales Strategy & Planning Senior Advisor| APJ
DELL TECHNOLOGIES
03.2014 - 05.2018
- Run the Business for APJ sales President $10bn PnL. Help business achieve plan through an efficient RTB process
- Run weekly Outlook and identify Risks and Opportunity across APJ and cascade the same with leadership team with actionable insights
- Worked on deployment of SFT tool for APJ, end to end. Developed and implemented a predictive analytics framework to forecast revenue and margin, bolstered by granular deal-level insights for precise conversion predictions. Forecasting accuracy at 95%.
- Drive key strategic initiatives through data, analytics, project planning, communication and set up a program monitoring and review cadence that delivers desired results using right KPI’s
- Developed classification model aimed at identifying high-potential quotes with a high likelihood of conversion, empowering the sales team to prioritize follow-ups and maximize conversion. This initiative yielded an 80% success rate in model evaluation metrics, ensuring accurate identification of promising leads and enhancing sales efficiency and effectiveness.
- Collect, structure, and analyze data required for modelling and other project objective & identify and bring key strategic issues and opportunities forward in a clear and structured way
- Experience managing and influencing senior stakeholders. Built and led an 8-member analytics team from scratch, comprising 4 freshers and 4 mid-level professionals. Designed a structured onboarding and mentorship program to accelerate learning, foster a high-performance culture, and drive impactful business insights. Effectively managed the team’s growth and development, ensuring seamless collaboration and alignment with business objectives
Skills
- SQL
- TABLEAU
- MSBI
- TERADATA
- Power BI
- Python
- Data Warehousing
- AWS stack
- Statistical Concepts
- Machine Learning
- Text Mining
- GenAI
- Microsoft Office 365
- Visual Studio 2012
- Amazon Redshift
- SQL Workbench
- Jupyter Notebook
- Data modeling
- Machine learning
- Stakeholder management
- Process improvement
- Problem solving
Disclaimer
I hereby declare that the above written are true to the best of my knowledge and belief.
Timeline
Lead Business Analyst
Amazon
06.2023 - Current
Strategy & Operations Manager | India SMB Cloud Sales
Amazon Web Services
12.2022 - 05.2023
Business Analyst Lead Customer Success | Buy with Prime & MCF
DELL TECHNOLOGIES
06.2018 - 11.2022
Business Intelligence, Analyst| Marketing Center of Excellence
DELL TECHNOLOGIES
03.2014 - 05.2018
Sales Strategy & Planning Senior Advisor| APJ
DELL TECHNOLOGIES
03.2014 - 05.2018
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