Arun Sehgal

Managing Director

• In addition to setting up turnkey projects I also help to establish the complete sales net work on pan India basis
• I feel pleasure to mentioned here that
• I have provided expertise to more than fifty companies to establishing& improving production capacity, as well as total sales network for different food & beverages products
• Secondary responsibilities include: Recruiting, Backfilling and Helping the
• Sales Team, Building the Sales Strategy, Devising Sales Tactics, and Creating and Selling Deals
• Develop plans and strategies for developing business and achieving the company’s sales goals
• Create a culture of success and ongoing business and goal achievement – possibly more important than the first item on this list

• Primary responsibility of delivering the right revenues; be that defined as a hard number, growth target, profit target and/or a market share goal
• Manage the sales teams, operations and resources to deliver profitable growth
• Manage the use of budgets
• Define optimal sales force structure
• Hire and develop sales staff
• Become known as an employer of choice and a sales force that top sales people want to join
• Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets
• Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives
• Manage customer expectations and contribute to a high level of customer satisfaction
• Define sales processes that drive desired sales outcomes and identify improvements where and when required
• Put in place infrastructure and systems to support the success of the sales function
• Provide detailed and accurate sales forecasting
• Compile information and data related to customer and prospect interactions
• Monitor customer, market and competitor activity and provide feedback to company leadership team and other company functions
• Work closely with the marketing function to establish successful support, channel and partner programs
• Manage key customer relationships and participate in closing strategic opportunities
• Travel for in-person meetings with customers and partners and to develop key relationships, Floated trading house in the name of CINQUE FOODS PVT LTD in the years 2009, under the dynamic leadership of mine where products of companies of international repute like:
• Britannia Industries’ Biscuits & Cakes branded as BRITANIA, s Fruit Drinks branded as RICH MANGO
• Ferrero India’s Chocolates branded as KINDER JOY
• Gujarat Tea Processor’s Tea Bags branded as WAGH BAKRI
• Mondelez India’s Chocolate branded as CADBURY
• Navhari Food’s Snacks branded as BIKARAMCHAND MAL BHUJIYA WALA
• Prefettie Toffee branded as ALPENLIEBE & HAPPYDENT WHITE
• Cinque Foods Pvt ltd’s Cookies & Snacks branded as CANBERRA, ’s Snacks branded as CRISP
• Marsh’s Chocolates branded as SNICKERS
• Are supplied to institution of fame like Indian railways directly through railways and IRCTC to static stalls, railways canteens & premium trains & retails market as well
• Cinque Foods has a dedicated and committed team of highly qualified and experienced technocrats who are consistently providing services for complete work demands in the processed Food Industry
• Our scope of work in Food Consultancy services includes entire operation related issues as also handling complete turn-key projects from the selection of production material to handling of process like selection of best available process technology, plant engineering fabrication and on-site installation since our technocrats are periodically visiting International Food & related machinery
• Trade Fairs all over the world to update the new inventions in Food Technology
• CINQUE FOODS has its own brand like CRIPS, RICH MANGO& CANBERRA which are being currently manufactured through contractual parties and are supplied in the entire north India.

• To develop and implement an overall marketing and sales strategy for company products, including pricing and customer service policies and advertising programs
• Develops marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities
• To develop a plan and supporting procedures for customer order processing; to supervise a staff of salespeople and customer-service representatives who implement that plan
• To carry out a program for market research and analysis including market segments, buying trends and competitor analysis
• Worked in the field of Marketing and Sales in FMCG companies in various position W.E.F.

• Experienced & seasoned man with a demonstrated history of working in the Food & Beverages Industry
• Plan, direct and implement Sales strategies and programs to achieve or exceed the sales objectives for the company in Domestic& International Markets
• Logistics
• Procurements of input ingredients of products
• Administration & liaison with statutory authorities.