ARUN SHARMA
Delhi
Summary
Transformational Leadership: Leveraged 15+ years of expertise to lead operational and sales transformations in the footwear industry, driving long-term business growth through innovative and customer-focused strategies.
Pioneering Product Launches: Led the introduction of cutting-edge footwear products, translating market insights into solutions that increased market share, elevated brand recognition, and boosted revenue.
Strategic Market Positioning: Designed and implemented data-driven marketing campaigns, achieving a substantial 85% growth in market share within one year and solidifying the company's competitive edge.
Distributor Network Expansion: Formulated a strategic expansion of distributor partnerships, resulting in a revenue boost of 7 crores while fostering long-term business relationships.
Customer-Centric Growth: Built and maintained strong customer relationships by aligning sales strategies with customer needs, driving loyalty and repeat business across key markets.
Visionary Team Leadership: Nurtured high-performing teams by fostering a culture of collaboration, accountability, and innovation, ensuring alignment with organizational objectives and delivering measurable results.
Market Intelligence & Analytics: Utilized advanced market analysis to anticipate emerging trends, enabling proactive adjustments in product offerings and business strategies to meet future demands.
Operational Governance Excellence: Ensured seamless execution of sales strategies by embedding operational best practices and maintaining strict compliance with industry regulations and standards.
Negotiation and Relationship Management: Demonstrated exceptional negotiation skills to secure high-value distributor contracts, driving sustained revenue growth and strengthening market presence.
Commitment to Continuous Growth: Actively pursue professional development and industry certifications to stay at the forefront of sales and marketing innovations, aligning leadership strategies with evolving business dynamics.
Overview
16
16
years of professional experience
Work History
Head of Domestic Sales & Marketing
Tej International Pvt. Ltd.
Agra
01.2023 - Current
- Cross-Functional Leadership: Spearheaded collaborative efforts across diverse functional teams to align objectives, ensure seamless execution, and achieve strategic business goals.
- Project Execution Excellence: Strategically coordinated with stakeholders to deliver projects within defined timelines, driving efficiency and fostering accountability across teams.
- Customer Engagement: Developed & implemented interpersonal engagement approaches, enhancing customer relationships & driving satisfaction through strategic interaction techniques.
- Team Collaboration: Provided strategic mentorship and guidance to colleagues, fostering a high-performance culture and enhancing team synergy to achieve organizational objectives.
- Cost Optimization Initiatives: Identified and implemented functional solutions that optimized resources and achieved significant cost savings, contributing to overall operational efficiency.
Retail Manager
Aqualite Industries Pvt. Ltd.
Delhi
01.2019 - 04.2022
- Operational Leadership: Directed end-to-end retail operations, including opening and closing procedures, to ensure seamless business continuity and operational excellence.
- Sales Growth Strategies: Developed and executed targeted strategies to drive sales growth and elevate customer service excellence, aligning with organizational revenue objectives.
- Brand Promotion Initiatives: Conceptualized and organized high-impact promotional events to enhance brand visibility, attract new customers, and boost sales performance.
- Customer Experience Optimization: Implemented efficient complaint resolution frameworks to uphold customer satisfaction, loyalty, and positive brand reputation.
- Risk and Security Management: Managed store security systems, ensuring the protection of assets and mitigating risks associated with theft and vandalism.
- Dynamic Workforce Planning: Analyzed sales data to forecast peak periods, optimizing staffing strategies to ensure operational efficiency and enhanced customer service during high-demand times.
- Vendor Negotiation and Procurement: Negotiated and secured favorable contracts with vendors, optimizing cost-efficiency for supplies, products, and services critical to store operations.
- Localized Marketing Strategy: Designed and executed tailored marketing campaigns to capture the local customer base, driving community engagement and incremental sales.
- Retail Excellence Oversight: Oversaw multi-station retail operations, ensuring consistent delivery of high service standards while streamlining workflows for maximum efficiency.
- Fiscal Accountability and Budget Optimization: Achieved and surpassed fiscal sales goals through effective budget management, operational cost control, and resource allocation.
- Customer Retention Programs: Developed and deployed innovative loyalty programs, enhancing repeat customer rates and contributing to sustained revenue growth.
- Productivity and Resource Management: Introduced productivity enhancement initiatives by optimizing budgets, coordinating operational schedules, and aligning resources to strategic priorities.
State Operations Manager
Relaxo Footwears Ltd.
10.2009 - 01.2019
- Regulatory Compliance Governance: Ensured strict adherence to legal, regulatory, and procedural standards, maintaining full compliance across all State operations.
- Performance Management Excellence: Oversaw team performance, providing strategic guidance on workflow optimization and fostering a culture of continuous improvement.
- Key Metrics Development: Established and monitored KPIs to evaluate progress toward organizational goals and drive accountability.
- Data-Driven Problem Solving: Leveraged advanced data analytics to uncover trends, resolve operational challenges, and implement innovative solutions.
- Financial Oversight and Cost Optimization: Monitored budgets, implemented cost-saving measures, and ensured financial discipline in all State operations.
- Training & Development Strategy: Orchestrated training programs to align staff expertise with best practices in operational management.
- Performance Review Framework: Designed and executed monthly performance reviews, aligning employee contributions with organizational objectives and fostering accountability.
- Operational Accountability: Analyzed daily activity logs to address discrepancies promptly, ensuring operational consistency and efficiency.
- Talent Acquisition and Workforce Development: Recruited, hired, and onboarded skilled personnel, driving excellence in project execution and customer relations.
- Financial Reconciliation Leadership: Supervised daily financial reporting and account reconciliation to maintain data accuracy and operational transparency.
- Inventory Management Optimization: Monitored inventory levels, implemented efficient restocking strategies, and ensured consistent supply chain reliability.
- Revenue Growth Strategies: Devised and executed impactful business strategies and market penetration initiatives, driving revenue growth and expanding market reach.
- Brand Promotion and Campaign Management: Launched strategic campaigns and promotional activities to enhance product visibility, attract new customers, and elevate brand equity.
- Award & Recognition: Achieved the prestigious Best Cluster Award twice, demonstrating consistent excellence in cluster performance and strategic leadership.
Education
MBA - Sales & Marketing
NIMS Institute
01.2011
Bachelor of Arts - Economics
Delhi University, Shyamlal College
01.2008
Skills
- Business Development
- Vendor & Stakeholder Management
- Strategic Market Expansion
- Distributor Network Development
- Revenue Growth Strategies
- Customer Relationship Management
- Product Innovation and Launch
- Data-Driven Marketing
- Market Intelligence Analysis
- Team Building and Leadership
- Sales Target Achievement
- Operational Governance
- Negotiation & Contract Management
- Regulatory Compliance
- Leadership & Delegation
- Executive Level Communicator
- Visionary & Decision Making
- Interpersonal Skill
Certification
- National Cadet Corps B and C Certificate Holder
- Sports Activity School and College Zonal Level
- O Level Computer
- Certificate Course (Retail Association of India)
- Microsoft excel basic Assessment
- Digital marketing Assessment
- Operations Management Assessment
Languages
Hindi
English
Personal Information
- Title: HEAD OF DOMESTIC SALES & MARKETING
- Date of Birth: 1985-12-01
Timeline
Head of Domestic Sales & Marketing
Tej International Pvt. Ltd.
01.2023 - Current
Retail Manager
Aqualite Industries Pvt. Ltd.
01.2019 - 04.2022
State Operations Manager
Relaxo Footwears Ltd.
10.2009 - 01.2019
MBA - Sales & Marketing
NIMS Institute
Bachelor of Arts - Economics
Delhi University, Shyamlal College
Accomplishments
- Collaborated with team of 30-50 sales in the development of retail store opening .
- Supervised team of 30-50 staff members.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Travel for visit new places
Market resarch
Reading and resarch
Make new firends
Software
Microsoft excel ,word , ppt
365 Outlook
Erp & microsoft navision
POS
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteImportant To Me
Work-life balanceCompany CultureFlexible work hoursCareer advancementHealthcare benefitsTeam Building / Company RetreatsPaid sick leaveQuote
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