Results-driven digital marketing professional with over 17 years of experience in driving product lifecycles, managing customer relationships, and spearheading business development strategies in the telecom and entertainment sectors. Proven track record of launching and managing digital products across APAC and Middle East regions, building partnerships with top telecom operators, and consistently meeting revenue targets. I am also adept at leading cross-functional teams, developing strategic market penetration plans, and executing successful product campaigns.
Overview
17
17
years of professional experience
Work History
Regional Manager
U2opia Mobiles
02.2023 - Current
Company Overview: U2opia Mobiles is one of the leading digital product providers in Telecom companies worldwide
U2opia has a presence in more than 120+MNOs across 70+ countries
To manage the Asia Pacific and Middle East regional telco to generate revenue from them through our existing digital services & through new business development
Managing Product Lifecycle in OTT, WAP, USSD Services and Telco Solutions (SDP, Device Lock etc)
Hunting New Telecom Service Providers and Launching New Accounts/Products
Managing International Mobile Operator/Client Mapping and Building Relationship
Revenue Management (Maintaining a Revenue bucket of $2Mn.)
Devising account penetration strategy by cementing a triangle between U2opia, Client and end user
Managing team of 4 members
Collected and analyzed data on established and prospective customers, competitors and marketing
U2opia Mobiles is one of the leading digital product providers in Telecom companies worldwide
U2opia has a presence in more than 120+MNOs across 70+ countries
Manager
HT Digital
04.2015 - 02.2023
Company Overview: HT Digital is a part of HT Media
HT Media is one of the leading Newspaper in India
HT Media is changing with new India, so they built HT Digital
Prime responsibility of this team to create footprints like it parent company on Digital world
To manage Entertainment business and generate revenue through existence products and also keep working for evolving products according to the new technology
A keen target driven planner, target driven strategist & implementer with demonstrated abilities in devising marketing activities and accelerating business growth
Proficient in preparation of Business Plans, competitors’ profile & monitoring operations with focus on profitability
Conducted planning, projections, acquisition, retention of business, liable for meeting budgets, market development i.e
Volume and revenue growth
Maintaining strong relationships with clients and partners to increase account penetration with target customers
Developing the market from scratch and taking the onus of making the business automated
Administering negotiations & argumentations on proposals/agreements shared for business partnerships and purchase orders of solutions
Designed and executed product campaigns for Digital product promotions through various mediums
Proven skills in recruiting, mentoring, and managing teams to work in sync with the corporate set parameters & motivating them for achieving business and individual goals
Collected and analyzed data on established and prospective customers, competitors and marketing channels
HT Digital is a part of HT Media
HT Media is one of the leading Newspaper in India
HT Media is changing with new India, so they built HT Digital
Prime responsibility of this team to create footprints like it parent company on Digital world
Asst Manager (BD)
Hungama Digital Entertainment Pvt. Ltd
02.2012 - 03.2015
Company Overview: Hungama Digital is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world
With partnerships with over 350 content creators
Hungama Digital is India’s No.1 digital advertising agency
To work in the areas of revenue generation, operations management and vendor relationships
Responsible for key functions like ensuring service penetration, usage of service, revenue from services and increased contribution of VAS towards total company revenue
Monthly planning with Operator VAS teams related to our product’s covering product ARPU’s, Penetration and Usage etc
Coordinating & working closely with Operator VAS teams & internal teams for smooth functioning of our current operational activity & future plans
Share regular analysis reports for our products because we do segmentation wise promotion for our products, these reports help us to identify which base segmentation is working for our product, and we also do regular health check-up for our product life cycle to better understanding the customer need
Led the involvement of company personnel, including support, service, and management resources, in order to meet vendor performance objectives and expectations
Met assigned targets for profitable sales volume and strategic objectives in the assigned partner accounts
Manage our internal team efficiently to fulfill the client’s requirements on time
Hungama Digital is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world
With partnerships with over 350 content creators
Hungama Digital is India’s No.1 digital advertising agency
Senior Associate (Sales)
One97/Paytm Communications Ltd.
12.2007 - 02.2012
Company Overview: One97 is a pioneer in mobile internet services for consumers in India
It has the widest and largest deployment of telecom application cloud platforms
Thriving on innovation, One97 delivers mobile content, advertising and commerce services to millions of mobile consumers
VAS Product Promotions/Project Launches, Marketing, Market Communication, internal team coordination, revenue enhancement
Coordinating and working closely with the central team and other vendors to localize products, content and promotion
Coordinating with various internal departments like technical, VAS, customer service, IT & billing for smooth and speedier deployment of services
To ensure development and implementation of new services in order to meet revenue target on VAS
Implementation of common national operations processes for speedier deployment of services
Effectively utilizing all promotional tools to ensure service penetration, revenue generation from services and service usages
Handling VAS promotion platforms like Outbound Dialers, Inbound Dialers & SMS for Vodafone
Responsible for achieving monthly revenue targets with a desired penetration & ARPU levels through Marketing Consumer promotions
One97 is a pioneer in mobile internet services for consumers in India
It has the widest and largest deployment of telecom application cloud platforms
Thriving on innovation, One97 delivers mobile content, advertising and commerce services to millions of mobile consumers
Education
MBA - Marketing and IT
Punjab Technical University
B.IT -
IGNOU
01.2006
HND -
EDEXCEL UNIVERSITY LONDON
12th - CBSE BOARD
MAMTA MODERN SCHOOL
10th - CBSE BOARD
Gyan Bharti School
Skills
Revenue management
Product lifecycle management
Business development
Market analysis
Account management
Client relationship building
Disclaimer
I hereby declare that the above information furnished by me is correct to the best of my knowledge & belief.
Languages
English
Hindi
Bengali
Personal Information
Date of Birth: 11/24/85
Marital Status: Single
Timeline
Regional Manager
U2opia Mobiles
02.2023 - Current
Manager
HT Digital
04.2015 - 02.2023
Asst Manager (BD)
Hungama Digital Entertainment Pvt. Ltd
02.2012 - 03.2015
Senior Associate (Sales)
One97/Paytm Communications Ltd.
12.2007 - 02.2012
MBA - Marketing and IT
Punjab Technical University
B.IT -
IGNOU
HND -
EDEXCEL UNIVERSITY LONDON
12th - CBSE BOARD
MAMTA MODERN SCHOOL
10th - CBSE BOARD
Gyan Bharti School
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