Summary
Overview
Work History
Education
Skills
P E R S O N A L S K I L L S
Timeline
Generic

Aruna Subbiah

Chennai

Summary

I have led diverse campaigns, driving growth through SEO, SEM, and content marketing strategies. I have a proven track record in managing shoppable ads, optimizing conversion rates, and leveraging social media for brand engagement. My expertise extends to detailed market research, report analysis, and data-driven decision making. Proficient in Google Analytics, PPC, email marketing, and marketing automation tools.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work History

Senior Coordinator

Infosys BPM
Chennai
05.2023 - Current
  • Collaborated cross-functionally with teams to ensure alignment with overall marketing objectives.
  • Worked on Various Division like Shopable, Social, SEO, Affiliate, Growth Media- Planned, executed, and optimized end-to-end digital marketing campaigns from concept to completion, achieving increase in brand awareness and growth in sales.
  • Managed SEO and SEM strategies, achieving and improvement in organic search rankings and PPC campaign ROI
  • Lead and managed a team of digital marketing professionals, fostering a collaborative and high-performing work environment.
  • Developed and executed strategic digital marketing plans, achieving company objectives and KPIs.
  • Implemented effective team workflows and processes to streamline campaign execution and improve productivity.
  • Worked on building creative placement and generating creative tags for campaigns. Supported the SME's in maintaining 100% quality and delivering the weekly reports to the executives
  • Managed cross-functional audit teams, providing leadership, guidance, and training to ensure consistent and thorough audit processes across divisions.
  • Managed and optimized SEO, Shoppable, and Social Media Tasks to drive performance and engagement.
  • Collaborated on ad campaigns using tools like Ad Build and Creative Hub.
  • Conducted competitive analysis and app performance tracking with Sensor Tower and Looker Studio.
  • Ensured app compliance and updates using Play Console and App Store Connect.
  • Delivered actionable insights to stakeholders for improved campaign strategies.

Digital Marketing Executive

Bunjy Digital
Chennai
11.2022 - 03.2023
  • Handled Google Ads, Face book Ads, Instagram Ads and E-mail Marketing
  • Plan and manage social media platforms for various clients worldwide
  • Develop and monitor campaign budgets for clients
  • Collaborate with internal teams to create Creative for social media marketing
  • Responsible for keyword ranking and SEO

Digital Marketing Executive

Wealth India Pvt Ltd
Chennai
02.2021 - 10.2021
  • Handling E-Mail Marketing
  • Responsible to send push notifications
  • In app and web notifications
  • Handling App Store optimization
  • Handling SEO-Off page for website and also for play store
  • Responsible for keyword ranking and SEO

Digital Marketing Manager

Digilancerz
Chennai
07.2019 - 02.2021
  • Trained directly under CMO - Chief Strategist
  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for clients from different verticals
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Brainstorm new and creative growth strategies through digital marketing (B2B and B2C)
  • Design and oversee all aspects of digital marketing including database, email, and display advertising campaigns
  • Develop and monitor campaign budgets for clients
  • Plan and manage social media platforms for various clients worldwide
  • Prepare accurate reports on campaign performance
  • Coordinate with advertising and media experts to improve marketing results
  • Identify the latest trends and technologies affecting the industry
  • Evaluate important metrics that affect website traffic, service quotas, and target audience
  • Oversee and manage all contests, giveaways, and other digital projects for clients
  • Design, build and maintain the social media presence for the clients
  • Measure and report performance of all digital marketing campaigns and growth goals (ROI and KPIs)
  • Gather requirements from clients to process a strategic performance
  • Developing & executing comprehensive ad campaigns for lead generation
  • Helping to drive leads and online traffic with web-based activities and programs
  • Investigate opportunities to build awareness in new markets through social media, Ensure KPIs like CPM/ CPC/ CTR is under check, and evaluate the final outcome

Digital Marketing Executive

Zappy Home Solutions Pvt Ltd
Chennai
06.2018 - 05.2019
  • Trained directly under head of marketing
  • Strategized and planned ATL and BTL activities for launch of Zappy app in Chennai
  • Worked with creative agency in conceptualization and visualization of campaign creatives
  • Event management and vendor management for BTL campaigns
  • Managed and lead team of promoters and campaign organizers - multiple campaigns at same time
  • Worked in digital marketing campaigns such as emails, SMS, AdWords and Facebook, etc
  • Part of marketing team aiding in increasing revenue for start-up by 400% within span of two months
  • End-to-end client project management for SaintGobain, Livspace and No brokers

Digital Marketing Executive

Forzia Tech Pvt Ltd
Chennai
09.2016 - 09.2017
  • Generating business leads and following up on sales opportunities
  • Cold calling potential customers and building relationships
  • Establishing customer needs and selling products accordingly
  • Working towards weekly and monthly sales targets and KPIs
  • Client co-ordination and product demonstrations
  • Researching the market and identifying potential target customers
  • Networking at industry events to generate leads

Talent Acquisition Executive

Covenant Consultants
Chennai
03.2016 - 09.2016
  • Sourcing relevant resumes from Portals and Scheduling and coordinating interviews
  • Doing background verification of the shortlisted candidates
  • Keeping records of employee's status change i.e., Confirmation, Probation
  • Generating business leads and following up on sales opportunities

Education

Master of Business Application - HR And Finance

M.A.M College of Engineering And Technology
India
06.2012 - 05.2015

Bachelor of Catering Science and Hotel Management -

Kongu College of Arts & Science
India
06.2009 - 04.2012

Skills

AdWords

undefined

P E R S O N A L S K I L L S

  • Quick Learner
  • Problem-Solving
  • Hardworking and Dedicated
  • Adaptability
  • Time Management
  • Leadership
  • Critical Thinking
  • Collaboration
  • Emotional Intelligence
  • Creativity
  • Attention to Detail
  • Conflict Resolution
  • Self-Motivation


Timeline

Senior Coordinator

Infosys BPM
05.2023 - Current

Digital Marketing Executive

Bunjy Digital
11.2022 - 03.2023

Digital Marketing Executive

Wealth India Pvt Ltd
02.2021 - 10.2021

Digital Marketing Manager

Digilancerz
07.2019 - 02.2021

Digital Marketing Executive

Zappy Home Solutions Pvt Ltd
06.2018 - 05.2019

Digital Marketing Executive

Forzia Tech Pvt Ltd
09.2016 - 09.2017

Talent Acquisition Executive

Covenant Consultants
03.2016 - 09.2016

Master of Business Application - HR And Finance

M.A.M College of Engineering And Technology
06.2012 - 05.2015

Bachelor of Catering Science and Hotel Management -

Kongu College of Arts & Science
06.2009 - 04.2012

Similar Profiles

CREATE PROFILE
Aruna Subbiah