Aruna Subbiah
Chennai
Summary
I have led diverse campaigns, driving growth through SEO, SEM, and content marketing strategies. I have a proven track record in managing shoppable ads, optimizing conversion rates, and leveraging social media for brand engagement. My expertise extends to detailed market research, report analysis, and data-driven decision making. Proficient in Google Analytics, PPC, email marketing, and marketing automation tools.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Senior Coordinator
Infosys BPM
Chennai
05.2023 - Current
- Collaborated cross-functionally with teams to ensure alignment with overall marketing objectives.
- Worked on Various Division like Shopable, Social, SEO, Affiliate, Growth Media- Planned, executed, and optimized end-to-end digital marketing campaigns from concept to completion, achieving increase in brand awareness and growth in sales.
- Managed SEO and SEM strategies, achieving and improvement in organic search rankings and PPC campaign ROI
- Lead and managed a team of digital marketing professionals, fostering a collaborative and high-performing work environment.
- Developed and executed strategic digital marketing plans, achieving company objectives and KPIs.
- Implemented effective team workflows and processes to streamline campaign execution and improve productivity.
- Worked on building creative placement and generating creative tags for campaigns. Supported the SME's in maintaining 100% quality and delivering the weekly reports to the executives
- Managed cross-functional audit teams, providing leadership, guidance, and training to ensure consistent and thorough audit processes across divisions.
- Managed and optimized SEO, Shoppable, and Social Media Tasks to drive performance and engagement.
- Collaborated on ad campaigns using tools like Ad Build and Creative Hub.
- Conducted competitive analysis and app performance tracking with Sensor Tower and Looker Studio.
- Ensured app compliance and updates using Play Console and App Store Connect.
- Delivered actionable insights to stakeholders for improved campaign strategies.
Digital Marketing Executive
Bunjy Digital
Chennai
11.2022 - 03.2023
- Handled Google Ads, Face book Ads, Instagram Ads and E-mail Marketing
- Plan and manage social media platforms for various clients worldwide
- Develop and monitor campaign budgets for clients
- Collaborate with internal teams to create Creative for social media marketing
- Responsible for keyword ranking and SEO
Digital Marketing Executive
Wealth India Pvt Ltd
Chennai
02.2021 - 10.2021
- Handling E-Mail Marketing
- Responsible to send push notifications
- In app and web notifications
- Handling App Store optimization
- Handling SEO-Off page for website and also for play store
- Responsible for keyword ranking and SEO
Digital Marketing Manager
Digilancerz
Chennai
07.2019 - 02.2021
- Trained directly under CMO - Chief Strategist
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for clients from different verticals
- Collaborate with internal teams to create landing pages and optimize user experience
- Brainstorm new and creative growth strategies through digital marketing (B2B and B2C)
- Design and oversee all aspects of digital marketing including database, email, and display advertising campaigns
- Develop and monitor campaign budgets for clients
- Plan and manage social media platforms for various clients worldwide
- Prepare accurate reports on campaign performance
- Coordinate with advertising and media experts to improve marketing results
- Identify the latest trends and technologies affecting the industry
- Evaluate important metrics that affect website traffic, service quotas, and target audience
- Oversee and manage all contests, giveaways, and other digital projects for clients
- Design, build and maintain the social media presence for the clients
- Measure and report performance of all digital marketing campaigns and growth goals (ROI and KPIs)
- Gather requirements from clients to process a strategic performance
- Developing & executing comprehensive ad campaigns for lead generation
- Helping to drive leads and online traffic with web-based activities and programs
- Investigate opportunities to build awareness in new markets through social media, Ensure KPIs like CPM/ CPC/ CTR is under check, and evaluate the final outcome
Digital Marketing Executive
Zappy Home Solutions Pvt Ltd
Chennai
06.2018 - 05.2019
- Trained directly under head of marketing
- Strategized and planned ATL and BTL activities for launch of Zappy app in Chennai
- Worked with creative agency in conceptualization and visualization of campaign creatives
- Event management and vendor management for BTL campaigns
- Managed and lead team of promoters and campaign organizers - multiple campaigns at same time
- Worked in digital marketing campaigns such as emails, SMS, AdWords and Facebook, etc
- Part of marketing team aiding in increasing revenue for start-up by 400% within span of two months
- End-to-end client project management for SaintGobain, Livspace and No brokers
Digital Marketing Executive
Forzia Tech Pvt Ltd
Chennai
09.2016 - 09.2017
- Generating business leads and following up on sales opportunities
- Cold calling potential customers and building relationships
- Establishing customer needs and selling products accordingly
- Working towards weekly and monthly sales targets and KPIs
- Client co-ordination and product demonstrations
- Researching the market and identifying potential target customers
- Networking at industry events to generate leads
Talent Acquisition Executive
Covenant Consultants
Chennai
03.2016 - 09.2016
- Sourcing relevant resumes from Portals and Scheduling and coordinating interviews
- Doing background verification of the shortlisted candidates
- Keeping records of employee's status change i.e., Confirmation, Probation
- Generating business leads and following up on sales opportunities
Education
Master of Business Application - HR And Finance
M.A.M College of Engineering And Technology
India 06.2012 - 05.2015
Bachelor of Catering Science and Hotel Management -
Kongu College of Arts & Science
India 06.2009 - 04.2012
Skills
AdWords
Facebook & Instagram Advertising
Microsoft Office Suite
SEMrush
Pathmatics & Similiar Web
Google Ads & Bing Ads Ascend
Data Studio
Campaign Manager 360
Google Merchant Center
Bing Merchant Center
Google Analytics
Sensor Tower
Mobius & Connexity
E-Mail Marketing
Sendgrid
P E R S O N A L S K I L L S
- Quick Learner
- Problem-Solving
- Hardworking and Dedicated
- Adaptability
- Time Management
- Leadership
- Critical Thinking
- Collaboration
- Emotional Intelligence
- Creativity
- Attention to Detail
- Conflict Resolution
- Self-Motivation
Timeline
Senior Coordinator
Infosys BPM
05.2023 - Current
Digital Marketing Executive
Bunjy Digital
11.2022 - 03.2023
Digital Marketing Executive
Wealth India Pvt Ltd
02.2021 - 10.2021
Digital Marketing Manager
Digilancerz
07.2019 - 02.2021
Digital Marketing Executive
Zappy Home Solutions Pvt Ltd
06.2018 - 05.2019
Digital Marketing Executive
Forzia Tech Pvt Ltd
09.2016 - 09.2017
Talent Acquisition Executive
Covenant Consultants
03.2016 - 09.2016
Master of Business Application - HR And Finance
M.A.M College of Engineering And Technology
06.2012 - 05.2015
Bachelor of Catering Science and Hotel Management -
Kongu College of Arts & Science
06.2009 - 04.2012