Arunabha Panigrahi
Director/ Sales & Marketing Head
Singasandra, Bangalore,Karnataka
Summary
Founder of GeekyVilla Pvt Ltd and double master's graduate with 3 years of experience in leading strategic initiatives, market expansion, and revenue growth. Proven ability to utilize data analytics and creative problem-solving to drive business success. Seeking a marketing role to apply my expertise in developing and executing innovative, data-driven marketing strategies that deliver measurable results.
Overview
3
3
years of professional experience
Work History
Director/Sales & Marketing Head
GeekyVilla (OPC) Pvt Ltd
Bengaluru, India
8 2023 - Current
- Leveraged data analytics to track and analyze sales and marketing metrics to evaluate the effectiveness of initiatives and identify areas for improvement.
- Guided a team of 15 people in the execution of strategies driven by user research and market intelligence for optimizing the user funnel growth, considering both funnel demand and conversion.
- Boosted DAU by 30% and MAU by 18% with loyalty programs, events, and targeted communications, increasing revenue by 20% and ARPU by more than 25%.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Utilized Mo-engage for personalized B2B and B2C marketing communications via email, WhatsApp, SMS, and web push notifications.
- Analyzed funnel performance, monitored test and campaign success metrics.
Planning Advisor
Unipart Logistics
Leicester, United Kingdom
12.2022 - 03.2023
- Analyzed quarterly financial reports and provided insights to improve budget allocation, reducing costs by 10% annually.
- Conducted market research and competitor analysis, generating 10+ reports annually to guide strategic decisions.
- Collaborated with 6+ cross-functional teams to integrate planning processes across departments.
- Monitored weekly KPIs and performance metrics, improving operational efficiency by 15%.
- Led scenario planning for 2 major business projects, ensuring preparedness for potential risks.
- Advised on budget forecasts, improving financial accuracy by 20% across multiple business units.
- Delivered insights through monthly reports and dashboards, enhancing decision-making for senior leadership.
Marketing Operations Associate
MasterSchool
Leicester, United Kingdom
11.2021 - 11.2022
- Utilized Salesforce Marketing Cloud and OneSignal for personalized marketing communications via email and web push notifications.
- Executed retention strategies with Revenue, Product, and UX teams, using in-house marketing automation tools for personalized communication via push notifications, SMS, emails, and in-app messages.
- Optimized multi-channel campaigns, achieving a 22% increase in player lifetime value and a 40% rise in loyalty program participation through continuous A/B testing.
- Monitored key retention metrics, prepared reports for senior management, and collaborated on new feature launches, increasing player retention by 10%.
- Developed custom SQL scripts for database efficiency and analyzed user behavior through Tableau across acquisition, conversion, and retention stages.
Associate Software Engineer
Accenture
04.2018 - 02.2019
- Co-ordinated in troubleshooting SAP system issues related to performance, database connectivity, and application errors, resolving 90% of tickets within SLA.
- Assisted in configuring and monitoring the Transport Management System (TMS) for efficient system updates and changes.
- Collaborated with senior administrators on SAP database administration tasks, including backup scheduling and space management.
- Provided technical support for SAP ECC, SAP S/4HANA, and other SAP modules to end users and stakeholders.
Education
MSc Project Management -
Nottingham Trent University
Leicester, United Kingdom09.2022
MTech Machine Design -
KIIT University
Bhubaneswar, India03.2022
BTech Mechanical Engineering -
KIIT University
Bhubaneswar, India03.2018
Diploma Mechanical Engineering -
B.P.I.E.
Bishnupur, India03.2015
Skills
Excellent Communication
Decision-Making & Leadership Skills
Operations & Time Management
Problem Handling & Ability to Work With Team
SQL, Salesforce, Oracle, WMS, PeopleSoft
MS Project, Mondaycom
SEO, PPC, Google Analytics, Email & SMS Marketing, Content Writing & Social Media Management
Power BI, Tableau
SAP BASIS, SAP ECC, SAP S/4HANA
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Odia
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Accomplishments
- Awarded 1st position in the Live Consultancy project for assisting a client in Nottingham looking to break through into the B2B Menopause Industry by SEO Optimization & implementation of Strategic alliance.
- 1st Prize in Tech Search Competition in BPIE.
- 3 times Employee of the month award. 2 times with MasterSchool and 1 time with Unipart Logistics for outstanding performance.
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementCompany CulturePersonal development programsCertifications
Google Analytics Certification
Google Ads Display Certification
Google Ads Search Certification
Google Marketing Platform Certification