Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Work Preference
Certifications
Generic
Arunabha Panigrahi

Arunabha Panigrahi

Director/ Sales & Marketing Head
Singasandra, Bangalore,Karnataka

Summary

Founder of GeekyVilla Pvt Ltd and double master's graduate with 3 years of experience in leading strategic initiatives, market expansion, and revenue growth. Proven ability to utilize data analytics and creative problem-solving to drive business success. Seeking a marketing role to apply my expertise in developing and executing innovative, data-driven marketing strategies that deliver measurable results.

Overview

3
3
years of professional experience

Work History

Director/Sales & Marketing Head

GeekyVilla (OPC) Pvt Ltd
Bengaluru, India
8 2023 - Current
  • Leveraged data analytics to track and analyze sales and marketing metrics to evaluate the effectiveness of initiatives and identify areas for improvement.
  • Guided a team of 15 people in the execution of strategies driven by user research and market intelligence for optimizing the user funnel growth, considering both funnel demand and conversion.
  • Boosted DAU by 30% and MAU by 18% with loyalty programs, events, and targeted communications, increasing revenue by 20% and ARPU by more than 25%.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Utilized Mo-engage for personalized B2B and B2C marketing communications via email, WhatsApp, SMS, and web push notifications.
  • Analyzed funnel performance, monitored test and campaign success metrics.

Planning Advisor

Unipart Logistics
Leicester, United Kingdom
12.2022 - 03.2023
  • Analyzed quarterly financial reports and provided insights to improve budget allocation, reducing costs by 10% annually.
  • Conducted market research and competitor analysis, generating 10+ reports annually to guide strategic decisions.
  • Collaborated with 6+ cross-functional teams to integrate planning processes across departments.
  • Monitored weekly KPIs and performance metrics, improving operational efficiency by 15%.
  • Led scenario planning for 2 major business projects, ensuring preparedness for potential risks.
  • Advised on budget forecasts, improving financial accuracy by 20% across multiple business units.
  • Delivered insights through monthly reports and dashboards, enhancing decision-making for senior leadership.

Marketing Operations Associate

MasterSchool
Leicester, United Kingdom
11.2021 - 11.2022
  • Utilized Salesforce Marketing Cloud and OneSignal for personalized marketing communications via email and web push notifications.
  • Executed retention strategies with Revenue, Product, and UX teams, using in-house marketing automation tools for personalized communication via push notifications, SMS, emails, and in-app messages.
  • Optimized multi-channel campaigns, achieving a 22% increase in player lifetime value and a 40% rise in loyalty program participation through continuous A/B testing.
  • Monitored key retention metrics, prepared reports for senior management, and collaborated on new feature launches, increasing player retention by 10%.
  • Developed custom SQL scripts for database efficiency and analyzed user behavior through Tableau across acquisition, conversion, and retention stages.

Associate Software Engineer

Accenture
04.2018 - 02.2019
  • Co-ordinated in troubleshooting SAP system issues related to performance, database connectivity, and application errors, resolving 90% of tickets within SLA.
  • Assisted in configuring and monitoring the Transport Management System (TMS) for efficient system updates and changes.
  • Collaborated with senior administrators on SAP database administration tasks, including backup scheduling and space management.
  • Provided technical support for SAP ECC, SAP S/4HANA, and other SAP modules to end users and stakeholders.

Education

MSc Project Management -

Nottingham Trent University
Leicester, United Kingdom
09.2022

MTech Machine Design -

KIIT University
Bhubaneswar, India
03.2022

BTech Mechanical Engineering -

KIIT University
Bhubaneswar, India
03.2018

Diploma Mechanical Engineering -

B.P.I.E.
Bishnupur, India
03.2015

Skills

Excellent Communication

Languages

English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Odia
Advanced (C1)
Bengali
Bilingual or Proficient (C2)

Accomplishments

  • Awarded 1st position in the Live Consultancy project for assisting a client in Nottingham looking to break through into the B2B Menopause Industry by SEO Optimization & implementation of Strategic alliance.
  • 1st Prize in Tech Search Competition in BPIE.
  • 3 times Employee of the month award. 2 times with MasterSchool and 1 time with Unipart Logistics for outstanding performance.

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementCompany CulturePersonal development programs

Certifications

Google Analytics Certification

Google Ads Display Certification

Google Ads Search Certification

Google Marketing Platform Certification

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Arunabha PanigrahiDirector/ Sales & Marketing Head