Arundhati Dey
Summary
Strategic Marketing & Communications professional with 7+ years of experience driving brand growth, digital strategy, campaign management, and subscriber engagement across media, publishing, and corporate sectors. Skilled in content marketing, SEO/SEM, social media strategy, and ROI-driven campaigns, bridging editorial and marketing expertise to deliver measurable results.
Overview
2026
2026
years of professional experience
Work History
Manager - Digital Marketing
ThePrint
07.2022 - 12.2025
- Project Manager – ThePrint School of Journalism, scaled enrollment from 24 to 42 (+75%), to 55 (+31%), to 68 (+24%) students, generating nearly ₹2 crore in revenue across multiple batches.
- Increased subscriber engagement program participation (YourTurn, Campus Voice) by 40%, improving retention by 15% YoY.
- Executed 30+ email marketing and newsletter campaigns per month, achieving a 28% average open rate, and a 6% CTR.
- Planned and executed on-ground events and workshops, strengthening community engagement.
- Coordinated cross-functional initiatives (editorial, sales, tech) to streamline data migration and stakeholder communication, reducing response times by 25%.
- Supported sales with monthly performance reports and ROI-driven campaign analysis, enabling a 20% uplift in client renewals.
- Partnered on paywall integration, digital campaigns, and merchandising, contributing to a 25% increase in revenue.
Journal Submission Special
Cactus Communications
01.2021 - 05.2022
- Formatted and finalized over 1,700 scientific manuscripts with 99% accuracy, ensuring compliance with top publishers (Elsevier, Sage, Wiley, Taylor & Francis, Wolters Kluwer).
- Reduced turnaround time per manuscript by 20% by streamlining workflows.
- Maintained high editorial quality, contributing to a 15% improvement in author satisfaction.
Researcher – Special Projects (Polit
Teen Bandar
09.2021 - 03.2022
- Delivered 50+ daily analytical reports using Meltwater, Notion, Slack, and Trello to inform digital strategy for the Lok Sabha 2024 campaign.
- Consolidated social media data, helping campaign content achieve a 25% increase in reach and an 18% growth in the follower base.
- Streamlined knowledge management, reducing research turnaround by 30%.
Content Specialist
Spiral Content Pvt. Ltd.
07.2019 - 12.2020
- Created and delivered over 1,500 content pieces for more than 20 B2B/B2C clients (HDFC Bank, IndusInd Bank, MG Motor, Salesforce, Maersk, Economic Times Edge).
- Managed project delivery for the World Gold Council, ensuring 100% on-time execution of campaign management. Drove a 35% average increase in website traffic and a 20% boost in engagement through content marketing and SEO strategies.
- Supervised and mentored interns and freelancers, improving content turnaround by 25%.
Digital Marketing & Social Media Intern
Bloomsbury Publishing India
03.2018 - 09.2018
- Managed social media platforms; +30% engagement, +20% follower growth.
- Executed campaigns and created social media assets, boosting ROI by 12%.
- Assisted in the annual book fair and in-office community engagement events.
Editorial Intern
Hachette India
03.2017 - 09.2017
- Proofread manuscripts, and coordinated with editorial teams to align marketing strategy with content planning.
Editorial & Content Roles
EngFluence, Townista, FoodieHalt, iWriter
2015 - 2018
- Produced 100+ researched articles/blogs; developed educational content for 500+ learners.
Education
Bachelor of Arts - English (Hons) – First Divison
Motilal Nehru College, University of Delhi
05-2019
Skills
- Marketing Communications & Strategy: Brand positioning, storytelling, B2B/B2C marketing, campaign design, subscriber engagement
- Digital Marketing & Analytics: SEO/SEM, Google Ads, Google Analytics, email & newsletter campaigns, web & social media analytics
- Content Strategy & Marketing: Multi-platform campaigns, thought leadership, editorial planning, content marketing
- Project & Campaign Management: Stakeholder management, vendor coordination, paywall integration, ROI analysis
- Community Engagement & Media Relations: Events, subscriber programs, public engagement initiatives
- Leadership: Team training, mentoring, supervision
- Tools: Adobe Photoshop, MS Office Suite, CMS
Timeline
Manager - Digital Marketing
ThePrint
07.2022 - 12.2025
Researcher – Special Projects (Polit
Teen Bandar
09.2021 - 03.2022
Journal Submission Special
Cactus Communications
01.2021 - 05.2022
Content Specialist
Spiral Content Pvt. Ltd.
07.2019 - 12.2020
Digital Marketing & Social Media Intern
Bloomsbury Publishing India
03.2018 - 09.2018
Editorial Intern
Hachette India
03.2017 - 09.2017
Editorial & Content Roles
EngFluence, Townista, FoodieHalt, iWriter
2015 - 2018
Bachelor of Arts - English (Hons) – First Divison
Motilal Nehru College, University of Delhi