Arunima Bafna
Mumbai
Summary
An accomplished Data Architect with over 5 years of experience in business intelligence, data engineering, and analytics, specializing in Power BI, SQL, and data modeling. Skilled in building scalable architectures, data pipelines, and developing dashboards to transform complex datasets into actionable insights that drive operational and financial value. Experienced in working with cross-functional teams to drive enterprise-scale decision-making in fast-paced environments. Targeting roles that leverage expertise in data analytics and BI to maximize business impact.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Data & Information Architect
Kelly Services
Mumbai
11.2021 - Current
- Served as the IT Product Owner, directing the development and maintenance of 4 PowerBI apps used by 700+ users over 2 years, providing business units with reporting solutions critical for campaign monitoring and engagement growth.
- Engineered data analytics frameworks with Marketing and Recruitment teams, improving workflow efficiency, conversion visibility, and recruiter effectiveness; conducted 10+ training sessions to enhance recruiter proficiency.
- Solutioned automated data reports, cutting manual effort by 5 hours/week and reducing ad-hoc requests by 70% via daily refreshes, thus boosting self-service dashboard adoption for the Marketing and Recruitment Teams.
- Led Universal Analytics to GA4 migration, ensuring reporting continuity despite major structural changes, minimizing disruptions and enabling a seamless transition to the new framework.
- Enabled accurate data tracking on Kelly's talent-facing website, capturing key attributes for reporting, talent engagement, and conversion through GA integration, enhancing talent insights and increasing conversion rate by 24%.
- Owned and maintained the only Power BI report for Kelly's talent website performance monitoring, by delivering a zero-downtime transition from Salesforce to Bullhorn, enabling uninterrupted reporting workflows.
- Facilitated pilot evaluations of recruitment marketing tools like Recruitics and Appcast that informed strategic decisions and identified the better performing platform for candidate engagement.
- Appointed by leadership to a strategic Data/Information Architecture team focused on developing frameworks for data quality, consistency, and accessibility.
- Led a cross-functional team in a supplier data migration project, streamlining processes and reducing licensing costs by 70%, saving $3.5M annually.
- Led efforts to create and document a Supplier and Finance taxonomy by collaborating with SMEs and relevant business teams to analyze processes, address data gaps for consistent reporting of KPIs and improved data traceability.
- Designed a Customer360 PowerBI dashboard integrating data from CRM, recruitment, and financial systems to provide insights into customer's workforce ecosystem, anticipate needs and drive strategic workforce solutions.
Senior Data Engineer
Quantiphi Analytics
Mumbai
06.2019 - 11.2021
- Built a centralized Marketing Data Warehouse on BigQuery, integrating 8+ sources via custom Python APIs connectors orchestrated through Cloud Composer, eliminating third-party connectors and saving ~$20K annually.
- Delivered intuitive PBI dashboards that tracked website traffic, engagement, conversion funnels and marketing KPIs.
- Collaborated with Google Engineers to automate and manage Ads Data Hub environments through a centralized solution on GCP built using Cloud Composer, Terraform, BigQuery.
- Led a 4-member team to deliver a Marketing Data Migration project, automating workflows with Terraform scripts.
- Processed and engineered data for ML models supporting lead scoring, churn analysis, and retention strategies, driving improved conversion rates across client use cases.
- Collaborated and coordinated with Software developers, Platform Engineers and ML Engineers to transition from blackbox models to in-house, explainable ML solutions.
- Trained 15+ employees on Marketing Analytics, Google Cloud, and BI tools while mentoring 10+ freshers on dashboard development in Tableau and Looker.
- Won the Avengers Award for exceptional skill-building and delivery performance.
- Won the Best Team Award for collaborative and result-oriented project execution.
Software Developer Intern
Essel Propack Limited
Mumbai
05.2018 - 07.2018
- Developed a web application using Python to automate pricing quote generation, replacing manual Excel-based processes. This resulted in a 40% reduction in processing time and eliminated manual intervention, improving quote accuracy and responsiveness to customer inquiries.
Education
Bachelor of Engineering - IT
Sardar Patel Institute of Technology
Mumbai01.2019
Class 12 -
Pace Junior Science College
Navi Mumbai01.2015
Class 10 -
Fr. Agnel Multipurpose School
Navi Mumbai01.2013
Skills
- SQL
- Power BI
- Python
- Data modeling
- Google Cloud Platform
- Google Analytics
- BigQuery
- Composer
- GCS
- Azure
- Databricks
- ETL automation
- Data visualization
- Marketing analytics
- Sales analytics
- Troubleshooting
- Project management
Websites
Certification
- Microsoft Power BI Data Analyst, PL300, 2025
- Azure Fundamentals, AZ-900, 2024
- Tableau Desktop Specialist, 2020
- LookML Developer, 2020
- GCP Associate Cloud Engineer, 2019
Publications
Novel approach to Data Visualization using Ad-hoc Query and Predictive analysis, ICCS International Conference, 2019
Awards
- Won the Avengers Award for exceptional skill-building and delivery performance.
- Won the Best Team Award for collaborative and result-oriented project execution.
Technical Proficiency
SQL, Power BI (Data Visualization), Python, Data Modelling, Google Cloud Platform, Google Analytics, BigQuery, Composer, GCS, Azure (Data Storage, Analytics), Databricks, ETL Automation, Data Visualization, Marketing Analytics, Sales Analytics, Troubleshooting, Project Management, Complex queries, data transformations for warehousing & analysis using BigQuery and Azure SQL., 5+ years of experience creating interactive dashboards for marketing, sales, and recruitment analytics., ETL pipeline development, custom API connectors, automation scripts for ingestion and processing., Relational & dimensional models supporting BI & reporting., Hands-on with GCP & Azure: data storage, warehousing, analytics (BigQuery, Composer, GCS, Azure SQL)., Strong understanding of marketing metrics and KPIs, dashboarding, and reporting for website engagement & conversion insights.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Timeline
Data & Information Architect
Kelly Services
11.2021 - Current
Senior Data Engineer
Quantiphi Analytics
06.2019 - 11.2021
Software Developer Intern
Essel Propack Limited
05.2018 - 07.2018
Bachelor of Engineering - IT
Sardar Patel Institute of Technology
Class 12 -
Pace Junior Science College
Class 10 -
Fr. Agnel Multipurpose School
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