Arunima Jana
Ahmedabad
Summary
Results-driven Key Account Manager with over 7 years of experience in marketing, client servicing, and business development. Holds a B.Tech in Biomedical Engineering and an MBA in Marketing, combining technical knowledge with strong commercial acumen. Proven track record in strategic account planning, negotiation, and customer relationship management. Known for effective communication, problem-solving, and adaptability, with a focus on delivering results, managing key accounts, and building long-term business partnerships across global markets.
Overview
7
7
years of professional experience
Work History
Key Account Manager
Fibre2fashion
Ahmedabad
06.2022 - Current
- Managing Global Clients: Handling multiple global clients by building and maintaining strong professional relationships to ensure long-term collaboration and satisfaction.
- Client Account Management: Overseeing client accounts by ensuring timely service delivery that meets client expectations, along with monitoring and ensuring on-time payment collections.
- Advertising Campaign Management: Managing end-to-end advertisement campaigns for international clients and providing comprehensive performance reports.
- Client Engagement: Delivering impactful sales presentations, attending client meetings, and demonstrating services on a daily basis to drive engagement and conversions.
- Internal Coordination: Acting as a bridge between clients and internal support teams to ensure smooth execution of services and superior client experience.
- Email Marketing Support: Assisting with the planning and execution of email marketing campaigns to enhance outreach and engagement.
- Business Growth Initiatives: Contributing strategic ideas and suggestions to identify new opportunities that drive company growth.
- Client Retention & Renewals: Ensuring client retention through effective communication and negotiations for contract renewals, supporting revenue growth and business sustainability.
- Reporting & Analysis: Preparing timely reports and MIS documents to present to the management for performance analysis and decision-making.
- Contract Negotiation: Negotiated contracts with customers that align client needs with business goals, ensuring a win-win outcome for both parties.
- Industry Representation: Represented the company at trade shows and industry events to build brand awareness and establish new business connections within target markets.
- Strategic Client Meetings: Conducted in-depth client meetings to understand their objectives, challenges, and strategies, enabling tailored solutions and stronger partnerships.
Sr Marketing Officer
ICFAI Business School
Gaziabad
09.2020 - 05.2021
- Developed and executed a structured lead generation plan to consistently meet or exceed monthly and annual sales targets.
- Actively participated in training sessions, team meetings, and professional development programs to enhance product knowledge and sales skills.
- Identified key decision-makers among inbound and outbound leads to initiate and drive the sales process effectively.
- Attended sales meetings to discuss targets, present forecasts, and report on current market trends and competition.
- Maintained and continuously expanded the organization’s database of potential leads and prospects for future sales opportunities.
- Conducted cold calls to generate new business leads and convert them into active prospects.
- Regularly updated the prospective client database to ensure accurate follow-ups and pipeline management.
- Ensured timely collection of payments in alignment with company policies and payment schedules.
- Visited educational institutions and other potential client centers to deliver sales pitches and promote company offerings directly to target audiences.
Assistant Marketing Manager
Datanet India Pvt Ltd
Delhi
08.2018 - 09.2020
- Led and executed a variety of marketing and business development initiatives to enhance brand reach and generate new business.
- Managed lead generation, data integration, and client nurturing processes to strengthen the sales pipeline and improve conversion rates.
- Maintained strong customer relationships, ensuring satisfaction and long-term engagement across a portfolio of 100+ global clients.
- Developed and implemented innovative marketing strategies, including viral and digital tools, to promote company products effectively.
- Represented the organization across multiple channels, targeting the right audience through personalized and strategic outreach.
- Designed, monitored, and optimized various business activities and operational tools to uncover and capture new opportunities.
- Participated actively in promotional campaigns, including book fairs and industry events, to showcase offerings and generate leads.
- Oversaw publication marketing efforts to enhance reach and visibility in targeted markets.
- Accountable for sales performance, revenue generation, and preparation of financial reports to support strategic decisions.
- Created impactful sales presentations and conducted product demonstrations for prospective clients.
Assistant Marketing Manager
MedHub
Gurgaon
03.2018 - 08.2018
- Conducted market segmentation, opportunity analysis, and competitive benchmarking to support strategic planning and portfolio positioning.
- Played a key role in field marketing programs, including CME events, hospital promotions, and direct engagement with healthcare professionals.
- Developed and executed marketing strategies to enhance product awareness and brand positioning in the healthcare segment.
- Delivered product demonstrations to hospital staff and doctors, effectively communicating features, benefits, and usage.
- Managed lead generation, data integration, and created presentations to support the sales team and leadership.
- Continuously analyzed the effectiveness of marketing strategies, identifying gaps and implementing improvements for better outcomes.
- Created engaging content and marketing collateral to support sales enablement and product communication.
- Provided on-ground support by working directly with the sales team during field visits and client interactions.
- Designed and led end-to-end marketing campaigns, ensuring timely implementation and measurable results.
Education
PGDM - Marketing
04-2018
Course Description & Learning Outcomes:
This PGDM program offered a comprehensive blend of communication and marketing skills, specifically designed to align with the evolving needs of the industry. The curriculum emphasized both strategic and practical aspects of marketing, fostering a strong foundation for real-world applications.
Key Focus Areas:
- Product & Brand Management
- Marketing Research & Consumer Buyer Behavior
- Marketing Strategy & Social Media Marketing
- Project Management & Global Marketing Techniques
The program successfully transformed me into a well-rounded marketing professional, capable of adapting to diverse sectors, delivering exceptional performance, and contributing meaningfully to organizational growth.
Key Projects & Activities:
- Research Project: “Mobile Marketing – USP Strategies”
Explored electronic marketing trends, focusing on strategies for buying and selling goods, services, and ideas through digital platforms. - Summer Internship: “Brand Promotion Strategy of [Company Name]”
Conducted in-depth analysis of brand positioning techniques and marketing communication strategies. - Certifications & Workshops:
- Strategic Management Certification
- Workshop on Social Security Provision & Group Dynamics
- Workshop on Strategic Management and Social Media Marketing.
Academic Performance: Achieved 75% overall grade in the program.
Bachelor of Technology - Biomedical Engineering
06-2016
- Course Description & Learning Outcomes:This undergraduate program in Biomedical Engineering provided a strong foundation in the application of engineering principles to the medical and healthcare fields. The course offered an in-depth understanding of both the technical and clinical aspects of biomedical systems, equipping students with the skills needed to develop innovative healthcare solutions.Key Areas of Study:
- Hospital Safety and Management
- Diagnostics and Therapeutic Equipment
- Medical Instrumentation
- Biomedical Signal Processing
Through this program, I developed strong problem-solving, analytical, conceptual, and technical skills, essential for designing and improving medical technologies. The course nurtured my ability to contribute effectively to the healthcare industry and support the welfare of society through engineering innovation.
Final Year Project:
- Title: Development of Apnea Monitoring System with Respiratory Rate Measuring Facility
Designed a system to monitor apnea episodes and measure respiratory rate, aimed at improving early diagnosis and intervention for patients with sleep-related breathing disorders.
Final Grade: 8.22 DGPA
Skills
- Client Management
- Lead Generation
- Campaign Management
- Sales Presentations
- Strategic Planning
- Market Research
- Cold Calling
- Data Reporting
- Email Marketing
- Team Coordination
- Prospect Database
- B2B Marketing
- Effective Communication
- Account Handling
- Negotiation Skills
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Gujarati
Intermediate (B1)
B1
Certification
Licenses & Certifications
- Campaign Manager Certification
Google
Issued: July 2020 | Expired: July 2021
Credential ID: 55716014 - Fundamentals of Digital Marketing
Google
Issued: June 2020
Credential ID: 4DF 8ZM 8DW - Microsoft Excel – Advanced Excel Formulas & Function
Udemy
Issued: June 2020
Credential ID: UC-7741196a-7dc4-4a25-a0b2-533005d534f3 - Group Dynamics & Team Building
Doon Business School, Dehradun - Social Security Provisions
Doon Business School, Dehradun - Social Media Marketing
Doon Business School, Dehradun
Industrial Training/Internship
Management Trainee – Godrej Properties Ltd (Customer relationship management)
August 2017 – October 2017
- Gained hands-on experience with SAP, SFDC, and Salesforce for managing business operations.
- Assisted in TDS updates, payment tracking, and reconciliation statements.
- Supported the planning and execution of CRM strategies to enhance customer retention and loyalty.
- Engaged in customer communications and managed service-related escalations, including cancellations.
- Explored new engagement channels to strengthen client relationships and improve satisfaction.
- Developed foundational skills in cold calling and lead nurturing.
Timeline
Key Account Manager - Fibre2fashion
06.2022 - Current
Sr Marketing Officer - ICFAI Business School
09.2020 - 05.2021
Assistant Marketing Manager - Datanet India Pvt Ltd
08.2018 - 09.2020
Assistant Marketing Manager - MedHub
03.2018 - 08.2018
Doon Business School - PGDM, Marketing
JIS College Of Engineering - Bachelor of Technology, Biomedical Engineering
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