Arunima Jana
Ahmedabad
Summary
Accomplished Sales and Business Development Professional with over 8 years of progressive experience in managing global clients and driving business growth within the advertising and marketing domain. Proven expertise in strategic account management, lead generation, contract negotiation, and sales closure, with a consistent record of achieving revenue and client retention targets. Skilled in executing data-driven advertising campaigns, leveraging CRM systems and performance analytics, and delivering impactful sales presentations. Recognized for fostering long-term client partnerships and aligning customer objectives with organizational goals to ensure sustainable business expansion.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assistant Business Development Manager
Fibre2fashion
Ahmedabad
06.2022 - Current
- Managed the entire sales cycle — from lead generation to pitching, negotiation, and closure — ensuring consistent revenue growth and client acquisition.
- Built and nurtured strong relationships with global clients, driving long-term partnerships and customer satisfaction.
- Oversaw client account management, ensuring timely service delivery, performance tracking, and efficient payment collections.
- Executed end-to-end advertising campaigns for international clients and delivered comprehensive performance reports.
- Maintained and optimized the sales pipeline, ensuring accurate forecasting, timely follow-ups, and high conversion ratios.
- Delivered engaging sales presentations and product demonstrations, effectively communicating service value and business impact.
- Negotiated contracts and renewals, aligning client requirements with organizational objectives for mutually beneficial outcomes.
- Represented the company at trade shows and international business events, strengthening brand visibility and fostering client relationships.
- Conducted strategic client meetings to understand objectives, identify challenges, and offer tailored business solutions.
- Prepared sales reports, dashboards, and MIS documentation to support management with data-driven performance insights.
- Contributed strategic ideas and growth initiatives, identifying new business opportunities and potential revenue channels.
- Improved marketing plans and sales strategies processes to maximize business development.
Sr Marketing Officer
ICFAI Business School
Gaziabad
09.2020 - 05.2021
- Developed and executed a structured lead generation plan to consistently meet or exceed monthly and annual sales targets.
- Actively participated in training sessions, team meetings, and professional development programs to enhance product knowledge and sales skills.
- Identified key decision-makers among inbound and outbound leads to initiate and drive the sales process effectively.
- Attended sales meetings to discuss targets, present forecasts, and report on current market trends and competition.
- Maintained and continuously expanded the organization’s database of potential leads and prospects for future sales opportunities.
- Conducted cold calls to generate new business leads and convert them into active prospects.
- Regularly updated the prospective client database to ensure accurate follow-ups and pipeline management.
- Ensured timely collection of payments in alignment with company policies and payment schedules.
- Visited educational institutions and other potential client centers to deliver sales pitches and promote company offerings directly to target audiences.
Assistant Marketing Manager
Datanet India Pvt Ltd
Delhi
08.2018 - 09.2020
- Led and executed a variety of marketing and business development initiatives to enhance brand reach and generate new business.
- Managed lead generation, data integration, and client nurturing processes to strengthen the sales pipeline and improve conversion rates.
- Maintained strong customer relationships, ensuring satisfaction and long-term engagement across a portfolio of 100+ global clients.
- Developed and implemented innovative marketing strategies, including viral and digital tools, to promote company products effectively.
- Represented the organization across multiple channels, targeting the right audience through personalized and strategic outreach.
- Designed, monitored, and optimized various business activities and operational tools to uncover and capture new opportunities.
- Participated actively in promotional campaigns, including book fairs and industry events, to showcase offerings and generate leads.
- Oversaw publication marketing efforts to enhance reach and visibility in targeted markets.
- Accountable for sales performance, revenue generation, and preparation of financial reports to support strategic decisions.
- Created impactful sales presentations and conducted product demonstrations for prospective clients.
Assistant Marketing Manager
MedHub
Gurgaon
03.2018 - 08.2018
- Conducted market segmentation, opportunity analysis, and competitive benchmarking to support strategic planning and portfolio positioning.
- Played a key role in field marketing programs, including CME events, hospital promotions, and direct engagement with healthcare professionals.
- Developed and executed marketing strategies to enhance product awareness and brand positioning in the healthcare segment.
- Delivered product demonstrations to hospital staff and doctors, effectively communicating features, benefits, and usage.
- Managed lead generation, data integration, and created presentations to support the sales team and leadership.
- Continuously analyzed the effectiveness of marketing strategies, identifying gaps and implementing improvements for better outcomes.
- Created engaging content and marketing collateral to support sales enablement and product communication.
- Provided on-ground support by working directly with the sales team during field visits and client interactions.
- Designed and led end-to-end marketing campaigns, ensuring timely implementation and measurable results.
Education
PGDM - Marketing
Doon Business School
Dehradun 04-2018
Bachelor of Technology - Biomedical Engineering
JIS College Of Engineering
Kolkata 06-2016
Skills
- Effective communication
- Negotiation Skills
- Sales Presentations
- Cold Calling
- B2B Marketing
- Lead generation
- Advertising campaign execution
- Sales negotiations
- Client relationship building
- Business development
- CRM software proficiency
- Client onboarding
Certification
Licenses & Certifications
- Campaign Manager Certification
Google
Issued: July 2020 | Expired: July 2021
Credential ID: 55716014 - Fundamentals of Digital Marketing
Google
Issued: June 2020
Credential ID: 4DF 8ZM 8DW - Microsoft Excel – Advanced Excel Formulas & Function
Udemy
Issued: June 2020
Credential ID: UC-7741196a-7dc4-4a25-a0b2-533005d534f3 - Group Dynamics & Team Building
Doon Business School, Dehradun - Social Security Provisions
Doon Business School, Dehradun - Social Media Marketing
Doon Business School, Dehradun
Industrial Training/Internship
Management Trainee – Godrej Properties Ltd (Customer relationship management)
August 2017 – October 2017
- Gained hands-on experience with SAP, SFDC, and Salesforce for managing business operations.
- Assisted in TDS updates, payment tracking, and reconciliation statements.
- Supported the planning and execution of CRM strategies to enhance customer retention and loyalty.
- Engaged in customer communications and managed service-related escalations, including cancellations.
- Explored new engagement channels to strengthen client relationships and improve satisfaction.
- Developed foundational skills in cold calling and lead nurturing.
Languages
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Bengali
Native
Native
Timeline
Assistant Business Development Manager
Fibre2fashion
06.2022 - Current
Sr Marketing Officer
ICFAI Business School
09.2020 - 05.2021
Assistant Marketing Manager
Datanet India Pvt Ltd
08.2018 - 09.2020
Assistant Marketing Manager
MedHub
03.2018 - 08.2018
PGDM - Marketing
Doon Business School
Bachelor of Technology - Biomedical Engineering
JIS College Of Engineering