Summary
Overview
Work History
Education
Skills
Certification
Contact
Passions
Languages
Timeline
Generic
Arunima Kar

Arunima Kar

Kolkata | Bangalore

Summary

I am an experienced Brand Marketing Manager with over six years of expertise, primarily working with app-based brands across diverse sectors such as e-commerce, infotainment, entertainment, and the service industry. My core strength lies in crafting compelling creative communications for digital platforms, complemented by integrated marketing campaigns that include Print & OOH.

I specialize in leveraging consumer insights and data-driven strategies to develop impactful brand creatives, ensuring seamless execution across channels. With a proven ability to manage cross-functional teams, I excel at delivering end-to-end marketing solutions that enhance brand visibility, and drive revenue growth.

Additionally, I have a keen interest in emerging industry trends, particularly in creator integration, content marketing, and influencer marketing, which I believe are pivotal in shaping the future of brand communications. I am now seeking opportunities where I can apply my skills in brand development, creative strategy, and integrated marketing to contribute to innovative projects.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Digital Producer

Radio Mirchi, Times Group
Kolkata
07.2023 - 07.2024
  • Implemented new strategies to enhance online presence and generate significant engagement for Mirchi Bangla.
  • Produced captivating Youtube podcast and audio stories, reaching over 9 million impressions.
  • Designed a successful brand initiative for the festive season that achieved more than 1 million interactions through collaboration with 100+ public figures.
  • Managed large events such as the Mirchi Fan Fest and Mirchi Music Awards, while building relationships with influencers to amplify campaigns
  • Implemented search engine optimization strategies, enhancing content visibility and driving organic traffic growth.
  • Led digital project teams, coordinating between voice artists, writers, designers, and content creators for seamless execution.
  • Strategized competitor analysis to spot emerging trends and capitalize on new opportunities in digital content.
  • Implemented influencer marketing initiatives, partnering with relevant influencers to expand brand reach.

Group Client Manager

Gravity Integrated
Goa
12.2022 - 06.2023
  • Managed six-member team to conduct Pillsbury's Ramadan influencer campaigns, achieving reach of more than 137K people.
  • Directed a Disney-themed campaign for a kids' product line, achieving a 20% increase in brand affinity.
  • Achieved significant wins with Amazon Pay and Specialty Restaurants.
  • Managed a portfolio of key accounts, overseeing all aspects of client service and project delivery.

Brand Marketing Manager

Dailyhunt News & Josh Short Video App
Bangalore
04.2021 - 11.2022
  • Established comprehensive brand guidelines and ensured stakeholder adherence.
  • Led detailed study on national user interactions for Dailyhunt News app and Creators and users of Josh App.
  • Collaborated with the product team to implement recommended changes, resulting in improved user experience.
  • Curated Josh Act Concert CSR campaign for covid19 by collaborating with Indian musicians and creators
  • Managed multi-channel marketing campaigns with agencies such as Leo Burnett, Media Com and WYP for effective TVC, print, and digital drives.
  • Facilitated collaboration with SVF to engage creators of East Market in India.
  • Designed a strategy for Josh All Stars IP, enhancing new creator onboarding.

Brand Account & Strategy Associate

Leo Burnett Orchard
Bangalore
10.2018 - 04.2021
  • Acted as Client Manager connecting Dailyhunt and Josh's marketing, product development, and Leo Burnett's creative team.
  • Designed performance marketing strategies for Dailyhunt and Josh to rank them in the Top 10 short video apps globally
  • Generated performance marketing content weekly, supporting Dailyhunt's 60 cr monthly expenditures.
  • Executed creation of regional marketing materials leveraging deep knowledge of local demographics.
  • Managed the Ola Outstation #EasiestRideOutOfTown initiative, garnering upwards of 10M views and enhancing brand visibility by 25%.
  • Assisted in growing Ola's global presence through comprehensive consumer research.
  • Conducted successful marketing initiatives in London and New Zealand, expanding international presence.
  • Rolled out 'Food Face Off Challenge' on Amazon Food App, driving a 35% increase in engagement throughout COVID-19.
  • Generated persuasive business presentations to drive growth opportunities.
  • Performed market research to support new client pitches and business development.
  • Spearheaded creative projects from conception to completion, collaborating closely with design and content teams.

Education

Post Graduate Diploma - Integrated Marketing Communications

Calcutta University | IISWBM
Kolkata
06.2018

BA - LLB

Calcutta University | South Calcutta Law College
Kolkata
06.2017

Skills

  • Brand Building
  • Client Relationship Management
  • Consumer Insights
  • Visual communication
  • Marketing Strategy
  • CRM
  • Qualitative Research
  • Strategic Presentation
  • Creative Production Management
  • Meta Business Suite
  • Influencer Marketing - Identification Outreach and Collaboration
  • Creative Team Management
  • Public Relations
  • Content Conceptualization
  • Vendor Management
  • 3rd Party Agency Management
  • Voice technology integration
  • Podcast production
  • Online advertising
  • Audio Video Ad Production Management
  • Multimedia storytelling
  • Regional Marketing - Localization strategy
  • Influencer partnerships
  • Production Management
  • Social Media Content Management

Certification

  • Generative AI Mastermind (Growth School)
  • Artificial Intelligence in Marketing (Coursera)

Contact

Kolkata | Bangalore, India 700034

Passions

  • Visual Storytelling and Immersive Brand Experience Creation
    Crafting compelling narratives that resonate with audiences, transforming ideas into experiences that leave lasting impressions.
  • Exploring AI’s Role in Transforming Marketing Strategies
    Delving into the intersection of technology and marketing to leverage AI for personalized, data-driven campaigns that redefine customer engagement.
  • Bridging Design, Creativity, and Functionality
    Merging aesthetic innovation with practical application to deliver solutions that are both visually striking and purpose-driven.

Languages

English, Bengali and Hindi

Timeline

Senior Digital Producer

Radio Mirchi, Times Group
07.2023 - 07.2024

Group Client Manager

Gravity Integrated
12.2022 - 06.2023

Brand Marketing Manager

Dailyhunt News & Josh Short Video App
04.2021 - 11.2022

Brand Account & Strategy Associate

Leo Burnett Orchard
10.2018 - 04.2021
  • Generative AI Mastermind (Growth School)
  • Artificial Intelligence in Marketing (Coursera)

Post Graduate Diploma - Integrated Marketing Communications

Calcutta University | IISWBM

BA - LLB

Calcutta University | South Calcutta Law College
Arunima Kar