Arunima Kar
Kolkata | Bangalore
Summary
I am an experienced Brand Marketing Manager with over six years of expertise, primarily working with app-based brands across diverse sectors such as e-commerce, infotainment, entertainment, and the service industry. My core strength lies in crafting compelling creative communications for digital platforms, complemented by integrated marketing campaigns that include Print & OOH.
I specialize in leveraging consumer insights and data-driven strategies to develop impactful brand creatives, ensuring seamless execution across channels. With a proven ability to manage cross-functional teams, I excel at delivering end-to-end marketing solutions that enhance brand visibility, and drive revenue growth.
Additionally, I have a keen interest in emerging industry trends, particularly in creator integration, content marketing, and influencer marketing, which I believe are pivotal in shaping the future of brand communications. I am now seeking opportunities where I can apply my skills in brand development, creative strategy, and integrated marketing to contribute to innovative projects.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Digital Producer
Radio Mirchi, Times Group
Kolkata
07.2023 - 07.2024
- Implemented new strategies to enhance online presence and generate significant engagement for Mirchi Bangla.
- Produced captivating Youtube podcast and audio stories, reaching over 9 million impressions.
- Designed a successful brand initiative for the festive season that achieved more than 1 million interactions through collaboration with 100+ public figures.
- Managed large events such as the Mirchi Fan Fest and Mirchi Music Awards, while building relationships with influencers to amplify campaigns
- Implemented search engine optimization strategies, enhancing content visibility and driving organic traffic growth.
- Led digital project teams, coordinating between voice artists, writers, designers, and content creators for seamless execution.
- Strategized competitor analysis to spot emerging trends and capitalize on new opportunities in digital content.
- Implemented influencer marketing initiatives, partnering with relevant influencers to expand brand reach.
Group Client Manager
Gravity Integrated
Goa
12.2022 - 06.2023
- Managed six-member team to conduct Pillsbury's Ramadan influencer campaigns, achieving reach of more than 137K people.
- Directed a Disney-themed campaign for a kids' product line, achieving a 20% increase in brand affinity.
- Achieved significant wins with Amazon Pay and Specialty Restaurants.
- Managed a portfolio of key accounts, overseeing all aspects of client service and project delivery.
Brand Marketing Manager
Dailyhunt News & Josh Short Video App
Bangalore
04.2021 - 11.2022
- Established comprehensive brand guidelines and ensured stakeholder adherence.
- Led detailed study on national user interactions for Dailyhunt News app and Creators and users of Josh App.
- Collaborated with the product team to implement recommended changes, resulting in improved user experience.
- Curated Josh Act Concert CSR campaign for covid19 by collaborating with Indian musicians and creators
- Managed multi-channel marketing campaigns with agencies such as Leo Burnett, Media Com and WYP for effective TVC, print, and digital drives.
- Facilitated collaboration with SVF to engage creators of East Market in India.
- Designed a strategy for Josh All Stars IP, enhancing new creator onboarding.
Brand Account & Strategy Associate
Leo Burnett Orchard
Bangalore
10.2018 - 04.2021
- Acted as Client Manager connecting Dailyhunt and Josh's marketing, product development, and Leo Burnett's creative team.
- Designed performance marketing strategies for Dailyhunt and Josh to rank them in the Top 10 short video apps globally
- Generated performance marketing content weekly, supporting Dailyhunt's 60 cr monthly expenditures.
- Executed creation of regional marketing materials leveraging deep knowledge of local demographics.
- Managed the Ola Outstation #EasiestRideOutOfTown initiative, garnering upwards of 10M views and enhancing brand visibility by 25%.
- Assisted in growing Ola's global presence through comprehensive consumer research.
- Conducted successful marketing initiatives in London and New Zealand, expanding international presence.
- Rolled out 'Food Face Off Challenge' on Amazon Food App, driving a 35% increase in engagement throughout COVID-19.
- Generated persuasive business presentations to drive growth opportunities.
- Performed market research to support new client pitches and business development.
- Spearheaded creative projects from conception to completion, collaborating closely with design and content teams.
Education
Post Graduate Diploma - Integrated Marketing Communications
Calcutta University | IISWBM
Kolkata06.2018
BA - LLB
Calcutta University | South Calcutta Law College
Kolkata06.2017
Skills
- Brand Building
- Client Relationship Management
- Consumer Insights
- Visual communication
- Marketing Strategy
- CRM
- Qualitative Research
- Strategic Presentation
- Creative Production Management
- Meta Business Suite
- Influencer Marketing - Identification Outreach and Collaboration
- Creative Team Management
- Public Relations
- Content Conceptualization
- Vendor Management
- 3rd Party Agency Management
- Voice technology integration
- Podcast production
- Online advertising
- Audio Video Ad Production Management
- Multimedia storytelling
- Regional Marketing - Localization strategy
- Influencer partnerships
- Production Management
- Social Media Content Management
Certification
- Generative AI Mastermind (Growth School)
- Artificial Intelligence in Marketing (Coursera)
Contact
Kolkata | Bangalore, India 700034
Passions
- Visual Storytelling and Immersive Brand Experience Creation
Crafting compelling narratives that resonate with audiences, transforming ideas into experiences that leave lasting impressions. - Exploring AI’s Role in Transforming Marketing Strategies
Delving into the intersection of technology and marketing to leverage AI for personalized, data-driven campaigns that redefine customer engagement. - Bridging Design, Creativity, and Functionality
Merging aesthetic innovation with practical application to deliver solutions that are both visually striking and purpose-driven.
Languages
English, Bengali and Hindi
Timeline
Senior Digital Producer
Radio Mirchi, Times Group
07.2023 - 07.2024
Group Client Manager
Gravity Integrated
12.2022 - 06.2023
Brand Marketing Manager
Dailyhunt News & Josh Short Video App
04.2021 - 11.2022
Brand Account & Strategy Associate
Leo Burnett Orchard
10.2018 - 04.2021
- Generative AI Mastermind (Growth School)
- Artificial Intelligence in Marketing (Coursera)
Post Graduate Diploma - Integrated Marketing Communications
Calcutta University | IISWBM
BA - LLB
Calcutta University | South Calcutta Law College
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