Arunit Basu
Senior Customer Development Executive
Kolkata
Summary
Sales Executive with over 10 years of experience in Sales and Marketing Operations within the Food and Beverage industry. Currently employed as a Senior Customer Developement Executive at Colgate Palmolive India Ltd., with a track record of creating and executing effective sales strategies that have expanded market share. Training junior sales representatives, leading to improved performance and professional growth. Proven expertise in driving double-digit increases in market share and revenue growth through successful sales strategies and expansion of touchpoints and out-of-home counters. Recognized for the Highest Growth in Beverage Category, leading to a prestigious award in 2020. Surpassed monthly targets consistently, achieving 101-102% of targets each month, contributing to a cumulative annual performance of over 100%. GTM award for best class distribution in Gentle sensitive toothbrush brand in May 2025. Week1 secondary award for Best performer in November 2025. Currently spearheading the development and implementation of sales strategies, collaborating with cross-functional teams, and conducting market research and analysis to identify emerging trends. Possess strong soft skills including communication, disciplined behavior, planning and more.
Overview
12
12
years of professional experience
Work History
Senior Customer Development Executive
Colgate Palmolive India Limited
04.2024 - Current
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
- Achieved company growth by +12% by implementing strategic distribution plans and business development initiatives.
- Identified trends and assessed opportunities to improve processes and execution.
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
- Located bottlenecks to streamline existing processes.
- Expanded market presence by identifying new business opportunities and forging strategic partnerships.
Sales Executive
Nestle India Ltd.
08.2013 - 03.2024
- Territories Worked: Coochbehar, Alipurduar, Tripura (Agartala and South Tripura), Purba Bardhaman District
- Growth Path:
- Sales Trainee | Aug'13-Aug'14
- Sales Officer | Aug'14-Aug'17
- Sales Executive | Aug'17-Mar'2024
- Key Result Areas:
- Leading the creation & execution of sales strategies to enter new markets, leading to a substantial increase in market share in double digits.
- Cooperating with cross-functional teams, comprising Marketing and Supply Chain Management, to confirm smooth implementation of sales initiatives.
- Initiating strategic plans for growth and development of the business, focusing on monthly targets and achievements.
- Undertaking market research and analysis to recognize evolving trends and opportunities, facilitating the company's lead in the market.
- Managing the sales and marketing visibility operations, directly engaged in sales progression.
- Guiding and training junior sales representatives, leading to enhanced performance and professional progress.
- Highlights:
- Achieved a 22% double-digit increase in market share through the creation and execution of successful sales strategies.
- Increased revenue growth by 10-11% through the expansion of retailers, touchpoints and out-of-home counters.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Achieved significant sales targets by motivating team and setting realistic yet challenging goals.
- Identified new market opportunities through diligent research and networking.
Education
MBA - Marketing, Finance
Heritage Institute of Technology
Kolkata, West Bengal01.2013
B.Com. - Accountancy Hons.
Heramba Chandra College
01.2010
Indian School Certificate examination (ISC) - undefined
CISCE | Orient Day School
Kolkata01.2007
Indian Certificate of Secondary Education Examination (ICSE) - undefined
CISCE | Meghamala Roy Education Centre
Kolkata01.2005
Skills
AWARD
Highest Growth in Beverage Category Award | Jan'20
SOFT SKILLS
- Communication
- Disciplined
- Strategic Planning
- Data-driven
- Focused
Timeline
Senior Customer Development Executive
Colgate Palmolive India Limited
04.2024 - Current
Sales Executive
Nestle India Ltd.
08.2013 - 03.2024
B.Com. - Accountancy Hons.
Heramba Chandra College
Indian School Certificate examination (ISC) - undefined
CISCE | Orient Day School
Indian Certificate of Secondary Education Examination (ICSE) - undefined
CISCE | Meghamala Roy Education Centre
MBA - Marketing, Finance
Heritage Institute of Technology