Summary
Overview
Work History
Education
Skills
Timeline
Generic
Arun K Valliappan

Arun K Valliappan

Senior Manager - Global Events and Field Marketing
Bengaluru

Summary

Strategic Global Head of Events and Field Marketing with 7+ years of international experience driving end-to-end event strategies across regions. Expert in vendor management, budgeting, and securing high-impact sponsorships to elevate brand presence. Proven ability to lead cross-functional teams and convert event engagement into measurable business growth.

Overview

8
8
years of professional experience

Work History

Senior Manager - Global Events & Field Marketing

Pine Labs
04.2025 - Current
  • Lead global event and field marketing initiatives, developing and executing an annual event calendar aligned with strategic business objectives across key regions including the US, GCC, and APAC.
  • Plan and manage a diverse portfolio of events such as trade shows, conferences, focused roundtables, and in-store marketing activations to promote solutions across various verticals.
  • Own and manage yearly event marketing budgets, ensuring cost efficiency while maximizing ROI through data-driven planning and performance analysis.
  • Collaborate closely with sales teams to drive pipeline growth, supporting them in achieving targets through strategic lead generation channels and post-event follow-ups.
  • Oversee end-to-end event execution, ensuring consistent branding and messaging across all touchpoints to enhance brand visibility and engagement.
  • Analyze event performance metrics to assess ROI, providing insights and recommendations for continuous improvement and alignment with marketing goals.

Sr Specialist - Global Event Marketing

TerraPay
08.2023 - 04.2025
  • Identified and worked with key global industry events (e.g., Money 20/20, Pay360, SIBOS, EBAday, DFS, Seamless) to align with business goals and reach target audiences.
  • Worked closely with Sales teams to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs), nurturing them further into deal pipeline and revenue opportunities.
  • Negotiated and secured high-value sponsorship packages, ensuring optimal deliverables, prime booth locations, and exclusive speakerships to boost brand visibility.
  • Travelled globally to key markets such as the US, GCC, and APAC to plan, execute, and manage end-to-end event experiences.
  • Oversaw procurement and logistics for all event-related materials, ensuring flawless execution and timely delivery.
  • Developed and managed event budgets, maintaining cost efficiency and adherence to financial targets.
  • Ensured consistent and impactful branding across all event touchpoints and experiences.
  • Partnered with internal teams to conceptualize and implement pre-event campaigns, including PR and marketing communications.
  • Collaborated with leadership and sales teams to track, follow up, and convert event-generated leads.
  • Measured and analyzed event performance data to evaluate ROI and identify areas for continuous improvement.
  • Compiled comprehensive post-event reports with actionable insights for key stakeholders.

Event Planner

Zoho Corporation Private Limited
03.2019 - 05.2023
  • Established working relationships with clients like IDC, IQPC, Economic Times, Gartner and lot more Private and Government Agencies for organizing various events.
  • Organized logistics and materials for each event, arranged spaces and took detailed notes for later dissemination to key stakeholders.
  • Supported senior leadership by developing status reports on activities related to planning, scheduling, resourcing, risk mitigation and proposal development for various events.
  • Worked with technical teams to effectively incorporate lighting, sound and other features.
  • Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
  • Liaised with sales, marketing and PR colleagues to publicize and promote events.
  • Attended conferences and events to stay up-to-date with industry trends and planning standards.
  • Hired and cross-trained team members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
  • Developed post-event reports to determine effectiveness of each event.
  • Solicited feedback from clients to assess event success and uncover opportunities for improvement.

Project Manager

Notion Press Media Private Limited
11.2017 - 12.2018
  • Interacted with customers and other internal teams to define job requirements and resolve content, production and scheduling issues.
  • Recommended layout changes to make materials more accessible and improve presentation.
  • Worked within multilevel approval structures to maintain quality standards for work.
  • Created customer support strategies to increase customer retention.
  • Liaised between customers and organization with particular focus on working with sales department.
  • Completed opening and closing functions to meet operational needs.

Education

Bachelor of Science - Visual Communication

SRM University
Chennai
03.2014 - 2017.04

Skills

  • Global Event Strategy & Execution
  • Trade Shows, Conferences & Roundtables
  • Brand Activations (On-ground & In-store)
  • Event Budgeting & ROI Analysis
  • Sponsorship Negotiation & Management
  • Marketing-Sales Alignment & Pipeline Support
  • Lead Generation & MQL to SQL Conversion
  • Cross-Functional Team Collaboration
  • Stakeholder & Vendor Management
  • Annual Event Calendar Planning
  • Brand Positioning & Consistent Messaging
  • Performance Tracking & Post-Event Reporting

Timeline

Senior Manager - Global Events & Field Marketing

Pine Labs
04.2025 - Current

Sr Specialist - Global Event Marketing

TerraPay
08.2023 - 04.2025

Event Planner

Zoho Corporation Private Limited
03.2019 - 05.2023

Project Manager

Notion Press Media Private Limited
11.2017 - 12.2018

Bachelor of Science - Visual Communication

SRM University
03.2014 - 2017.04

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Arun K ValliappanSenior Manager - Global Events and Field Marketing