Arunkumar KV

• Handling all marketing activities - Digital, ATL & BTL
• Identifying opportunities and implementing strategic branding and marketing activities
• Evaluating campaign performance and quality of leads with the digital agency
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Reviewing marketing activities and sales performance with management
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales support plans
• Competition analysis and counter measures if necessary
• Preparing articles, press releases and blogs
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Coordination with creative agency, briefing and making sure timely delivery of creatives
• Vendor management and negotiation to optimize costs
• Reporting to COO and Managing Director
• Gained experience in Google analytics and Sell.do

Role 1

• Handling Retail Healthcare, Clothing, Classifieds, Consumer Services & Personal verticals
• KRAs - Revenue (Print, Digital & Event) & Market Share growth
• Conceptualizing and execution of new strategies and events to grow revenue and market share
• Handling channel partners like - advertising agencies, direct sales agencies, ad depots, developing new sales channels for classifieds
• Managing and driving incentive or reward programs for the channel partners.
• Recruited and trained sales team members and tele-callers
• Managing the tele-calling sales team for classifieds
• Performance review and rating for team members

Role 2

• Branch Horizontal Head for Language & CSR business
• KRAs - Marketing facilitation and coordination with entire branch team. Delivering the desired numbers in all parameters.
• Revenue & Market Share growth in language products of Times group like Vijaya Karnataka, Nav Bharat Times, Esamay, Maharashtra Times and Nav Gujrat Samay.
• Competition analysis and making sure language products' market share is gaining
• Ideation & execution of events and brand activations in connection with CSR
• Gained experience in Salesforce and Tableau.

• Ideation and execution of Events and Brand Engagement activities
• Development of Classifieds column in Print
• Managing advertising agencies, driving sales through different channel associates.
• Developing new channels or advertising depots
• Conducting classifieds camps to drive local business
• Space selling for Consumer exhibitions, Educational exhibitions and Real Estate exhibitions

• KRAs - Handling client’s advertising budgets and Malayalam copy writing
• Giving the best media solutions and creative support to the clients
• Understanding clients requirement and giving proper written brief to the creative team to give them guidance to come up with best idea
• Coordination and execution of events
• Writing scripts for radio and TV ads, brochures, leaflets and other marketing collaterals
• Brainstormed and developed strategies to achieve short and long term brand objectives.
• Experienced in Brand launch, Product Launch, Brand Activation/Ideation and Promotional activities in ATL & BTL.

• KRAs - Team Management, Target achievement, Revenue Assurance &
• Customer Retention.
• Coached team members in customer service techniques, providing feedback and encouragement toward reaching sales goals.
• Facilitated training for associates through daily coaching and regular performance reviews
• Supported office business development and customer service.