Arun Kumar Sharma
Digital Production Senior Analyst
Hyderabad
Summary
Experienced Digital Marketing Senior Analyst with 5 years of experience in experience personalization through Adobe Target, and creating personalized email content through Eloqua. Excellent writing skills, as well as trend analysis and strategic thinking. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
6
6
Languages
Work History
Digital Production Senior Analyst
Deloitte
Hyderabad
06.2022 - Current
- Conducted extensive campaign marketing using tools like Eloqua and Adobe Target for better targeted campaigns.
- Performed Quality analysis, documentation, testing, implementation, and user support for platform transitions.
- Validated results and performed quality assurance to maintain brand image and guidelines.
- Primary strategist for video content, and Deloitte US YT channel admin.
- Was responsible for increasing viewership by 13% in 2 years, while increasing subscriber count by 67%.
- Primary content writer for all social media posts, and publishing through Sprinklr.
Digital Production Analyst
Deloitte
Hyderabad
06.2018 - 06.2022
- Design, maintain, and increase traction for 2000 web pages across Deloitte US.
- Conducted system analysis and implementation to maintain and improve reader satisfaction, and interactivity.
- Optimized core processes to improve business performance and operational agility.
- Recommended process improvements to continually identify, analyze and fix constraints and challenges.
Freelance Sports Writer
Sportskeeda
Hyderabad
08.2023 - Current
- Delivered 50 articles of authoritative sports coverage with careful attention to game facts, stats and predictions.
- Reported on FIBA World Cup and off season content, including lots of throwback articles to provide interesting sports stories.
- Coordinated analytical sports pieces showing trends at different levels and offering insight into influences over Basketball.
Freelance Sports Writer
The Sports Rush
Hyderabad
10.2021 - 04.2023
- Took publication to forefront of international sports journalism by maintaining complete coverage for NBA.
- Helped social media team improve promotions and engagement by providing top-notch sports content targeted on specific audiences.
- Pitched and developed new columns, consistently increasing readership with proven sports and reporting expertise.
- Wrote and edited 742 articles over span of 1.5 years
Social Media Analyst Intern
GMR Hyderabad International Airport
Hyderabad
03.2017 - 07.2017
- To create Social Media Calendars for their active platforms, to increase their focus on right target customers, and to provide relevant content to their consumers to establish connections with audience.
- This was in place to help in bringing them new marketing opportunities and attract new businesses.
- The interaction numbers went up from 40 per post to 80 per post, and number of followers on all social media grew by 2% on whole during my tenure.
- Conducted daily updates to social media profiles to boost company online presence
Education
MBA - Marketing, HR
IMT Hyderabad
Hyderabad 06.2016 - 05.2018
Bachelors of Engineering - Mechanical Engineering
VIT University
Vellore, India 06.2011 - 05.2015
Skills
Https://thesportsrushcom/author/maruakaaks/undefined
Accomplishments
- Collaborated with team of 80 in the development of a new and innovative strategy for Video Content.
Timeline
Freelance Sports Writer
Sportskeeda
08.2023 - Current
Digital Production Senior Analyst
Deloitte
06.2022 - Current
Freelance Sports Writer
The Sports Rush
10.2021 - 04.2023
Digital Production Analyst
Deloitte
06.2018 - 06.2022
Social Media Analyst Intern
GMR Hyderabad International Airport
03.2017 - 07.2017
MBA - Marketing, HR
IMT Hyderabad
06.2016 - 05.2018
Bachelors of Engineering - Mechanical Engineering
VIT University
06.2011 - 05.2015
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