Arun Pratap Singh

Work closely with MT Channel Partners Especially Walmart, Reliance Metro, Big Basket and Sales Team to develop the markets.

Need travel across Punjab/ NCR & Western UP to ensure proper set up of process & ensure deliverables.

Responsible for the Sales and Distribution of multi Categories, achieving business goals of the area.

Identify & evaluate market trends, gather information on Competition timely.

Plan Sales Promotional Activities at the TRADE and CONSUMER level.

Constantly work towards building - Best In Class- Sales And Distribution within the Zone.

Guide and Lead the team to follow Assortment -Availability, Visibility and Freshness norms in the market.

• Driving the business of all GCPL products in the key RSS accounts in Delhi
• Accounts: Rajmandir, Krishna Super Marche, Kwality Bazar, Max Bazar, Modern Bazar and Baniya Ki Dukan
• Developing & implementing long-term growth strategies to maximize ROI for various product portfolios
• Setting target according to the sales pipeline; conducting billing & phasing; maximizing customer engagement, category share, and SOS while minimizing out of stock products
• Reinvigorating the company and revamping the business model & strategy to build a more responsive & market-driven organization; developing plans/internal controls/SOPs to take the business to next level
• Performing sales trends & forecasts to formulate future plans proactively
• Propelling Go-to-Market strategies to ensure successful product launch cost-effectively while augmenting customer experience
• Achieving sales & operational objectives, assessing gaps & designing strategies to expand distribution
• Showcasing leadership skills by providing actionable insight to the Sales Officers aimed at attaining high revenue
• Implementing long-term growth strategy to maximize ROI
• Recommending changes in sales roles, coverage models & team configurations to maximize sales productivity
• Devising turnaround strategy towards assigned markets, thereby capturing extraordinary market share
• Amplifying revenue margins by multi-folds by restructuring sales processes and improving operational efficiency
• Determining the potential for a range of products across the assigned region, defining product pricing strategy
• Monitoring team's performance and ensuring achievement of KPIs.

• Managed the following territories: South Delhi with 28 Salesmen, 8 Merchandiser and business size worth INR 1.2 Crores | Alwar, Rajasthan
• Worked towards enhancing region sales, profitability and market share of key strategic business units
• Planned sales targets for the team, established growth strategy for all territories and prepared reports to apprise management of the business/ team performance
• Built distribution network with financially strong & reliable dealers; set sales targets for dealerships and monitored achievement of the same; developed dealer business cases and set-up dealer operating standards & business plan
• Drove monthly KPIs of productivity, payout and outlet selection, ROI management, coverage expansion, planogram adherence, focus brand penetration, and so on.