Arokia Thomas Arun Suriaraj
Chennai
Summary
Dynamic Head of Marketing with expertise in brand management, budget oversight, and campaign planning. Proven track record of developing successful marketing strategies that enhance brand visibility and customer engagement.
Overview
21
21
years of professional experience
Work History
Head of Marketing
VGP MARINE KINGDOM PVT LTD
Chennai
05.2019 - Current
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Oversaw digital marketing initiatives, including social media and email outreach efforts.
- Managed cross-functional teams to execute integrated marketing campaigns effectively.
- Established partnerships with external vendors to support marketing initiatives and outreach efforts.
- Managed creative teams responsible for developing content such as blog posts, videos or infographics that support overall marketing objectives.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Managed relationships with external vendors including advertising agencies, media outlets and design firms.
- Monitored customer feedback on social media sites in order to identify areas of improvement or opportunities for growth.
- Developed pricing strategies in conjunction with sales team to ensure profitability of products and services.
- Recruited and trained staff members within the marketing department ensuring alignment with corporate goals and objectives.
- Developed and implemented a comprehensive marketing strategy to maximize brand recognition and customer loyalty.
- Utilized analytics tools to measure performance of campaigns and optimize results accordingly.
- Directed digital marketing campaigns across multiple channels including email, social media and website optimization.
- Successfully bagged the Pillar of Marine Kingdom in 2020-2021.
- Received Kalam's Book of World Record Award in 2023.
Corporate Operations Head /National Operations Manager
WINGS BRAND ACTIVATION
Bangalore
05.2017 - 04.2019
- Managed national operations for brand activation campaigns across diverse markets.
- Coordinated logistics and supply chain processes to ensure timely event execution.
- Developed operational strategies to enhance brand visibility and engagement initiatives.
- Collaborated with cross-functional teams to streamline project workflows and communication.
- Oversaw vendor relationships to optimize service delivery and cost efficiency.
- Implemented training programs for staff to improve operational effectiveness and teamwork.
- Analyzed market trends to inform strategic decision-making for brand activations.
- Facilitated regular team meetings to align goals and address operational challenges.
- Identified process gaps and developed solutions to improve operational performance.
- Maintained relationships with external vendors for national activities.
- Oversaw inventory control of regional supplies and materials.
- Developed and maintained regional operations policies and procedures.
Marketing Manager
Global Hospital
Chennai
06.2013 - 04.2017
- Collaborated with clinical teams to create effective promotional materials and campaigns.
- Managed social media channels to increase awareness of healthcare programs and events.
- Analyzed market trends to identify opportunities for service expansion and improvement.
- Coordinated community outreach initiatives to promote health services and educational programs.
- Oversaw content creation for digital platforms, ensuring alignment with brand messaging.
- Created content for promotional materials, including brochures, flyers, and websites.
- Developed social media marketing strategies to help brand company and increase sales.
- Worked with management team to oversee and monitor marketing strategy.
- Built relationships with influencers in the industry for increased visibility.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Organized Events.
- Developed and implemented marketing plans
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Tracked budgets for all marketing initiatives and provided regular updates.
Regional Manager
BIG FISH ADVERTISING
Chennai
06.2011 - 05.2013
- Developed marketing strategies to boost brand visibility across multiple channels.
- Managed budgets to allocate resources effectively for campaigns and projects.
- Coordinated cross-functional teams to ensure timely execution of advertising initiatives.
- Conducted market research to identify trends and inform strategic decisions.
- Analyzed campaign performance data to refine future marketing efforts.
- Established strong relationships with clients to understand their advertising needs.
- Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
- Trained staff on product knowledge, customer service techniques, sales strategies.
- Managed regional operations including inventory control, staffing levels, logistics, customer service.
- Identified new business opportunities through market research and industry trends.
Operations Manager
SOLUTIONS DIGITAS
Chennai
06.2005 - 05.2011
- Oversaw daily operations to ensure efficiency and effectiveness.
- Developed standard operating procedures for key tasks and functions.
- Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
- Managed scheduling, training and inventory control.
- Resolved customer complaints in a timely manner while ensuring customer satisfaction remains at optimal levels.
- Hard and Soft Merchandising in the Tamil Nadu and Kerala region. Managed the installation of wall graphics in the Chennai region; performed promotions for HP printers in the Taj Coromandel, Chennai. Conducted 'N' numbers of events for HP across Tamil Nadu.
- Monitored installation of glow sign boards in Chennai. Pedigree promotions in the pet clinics, Chennai.
- Conducted an audit for Super Value Stores' special program in Chennai, Mysore, Bangalore, Coimbatore, and Hubli.
- Conducted 'N' numbers of events for ITC in Tamil Nadu, as well as a mystery audit in Chennai and Coimbatore. steered promotional activity for ITC ultra-light cigarettes
Education
BBA - Business Administration And Management
Annamalai University
Chennai04-2011
Skills
- Brand management
- Budget management
- Vendor relationship management
- Campaign planning
- Strategic planning
- Advertising campaigns
- Agency management
- Special events planning
- Branding
- Marketing plan development
- Event planning
- Influencer marketing
- Product launches
- Marketing plans
Languages
English
Advanced (C1)
C1
Tamil
Advanced (C1)
C1
Accomplishments
Recognized by "Kalam's World Records" for Independence day Ideation
Timeline
Head of Marketing
VGP MARINE KINGDOM PVT LTD
05.2019 - Current
Corporate Operations Head /National Operations Manager
WINGS BRAND ACTIVATION
05.2017 - 04.2019
Marketing Manager
Global Hospital
06.2013 - 04.2017
Regional Manager
BIG FISH ADVERTISING
06.2011 - 05.2013
Operations Manager
SOLUTIONS DIGITAS
06.2005 - 05.2011
BBA - Business Administration And Management
Annamalai University