Arun Singh Rajawat

• Collaborated closely with sales teams to ensure consistent messaging and alignment of marketing initiatives.
• Increased lead generation rates through the creation of targeted email campaigns that resonated with specific segments of our partner base.
• Optimized marketing budgets through careful analysis of campaign performance data and return on investment calculations.

Noteworthy Milestones:

• Activating all STL HQ & Spoke markets
• Activating 15 traveling cluster across Gujarat & MP
• Expanding the Demand Generation outlets

• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Maximized performance by monitoring daily activities and mentoring team members.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Noteworthy Milestones:

• MS Gain- 1 points vs 2023
• Charged launch with 60% ND & achieving FY numbers in June'24
• Highest Process score of MP

• Developed solid working knowledge of products to understand benefits to potential customers.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Key Milestones

• Activated World Cup 2023 with top notch execution.
• Pushkar Mela grew by 30%
• Activated Jaipur tourist places as per PICOS

• Established strong relationships with major accounts and key decision-makers to increase sales in Jaipur City.
• Handling 13cr Portfolio.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Grew businesses by adopting market expansion strategy to serve different customer needs.
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.

Noteworthy Milestones:

• Increased MS from 35% to 45%.
• 7 out of 7 People reporting directly to me earned incentive with 1.5 Multiplier.
• Increased NPS from 14% to 69%.
• Highest ME score in India.

• Managed Biscuits, Cakes, Rusk & Dairy business of Britannia for South Rajasthan Region
• Handled team of 64 Direct & Indirect Reportees & 33 Business Partners with monthly revenue of 5 CR

Noteworthy Milestones:

• Expanded product distribution by adding more than 7 new distribution points in region: 1-Kota,1- Baran, 1-Jhalwar,1-Pali, 2-Sirohi, 1-Dungapur.
• Managed and motivated sales team to increase revenue 37% in 5 months.
• Formulated tactics and strategies to target new potential customers within prioritized markets.

• Responsible to drive market development related initiatives in whole Rajasthan and maximize visibility of products in market.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Design GTM Strategy for Rajasthan.

Noteworthy Milestones

• Successfully implementation of SAMNA (Sales & Distribution application and system)
• Instrumental in increasing sales execution levels by providing inputs to higher management on Alternate sales and distribution.
• Significantly increased market share to about 65% in 2019

• Responsible to grow volume, revenue and profitability in Jaipur outer market and handle front line sales team to drive higher market.
• Set and achieved sales targets for Jaipur Outer region.
• Number 1 ASM in Rajasthan during this tenure.

• Responsible to drive market development related initiatives in Ajmer, Sikar, Jaipur, Jaipur Outer, Kota, Alwar & Bharatpur and maximize visibility of products in market.

• Project Brief: Develop Business by onboarding truck owners on Roadpiper platform (logistics).
• Objectives: To gather information about different types of trucks, its routes and market price of trucks to different location by contacting pure truck owners.
• To find pure truck Owners and convincing them to join platform.
• To establish office in Gurgaon To find out ways to eliminate brokers in business and provide better market price to clients.
• To determine Goods Transport Agency and convince them to transport their goods through us.

• Created strategic and tactical sales initiatives for forward planning to meet key objectives.
• Generating leads through various sources and converting them into customers.
• Maintaining fruitful relationships with existing customers.
• Surpassing targets identified with development exercises and overall revenue.