Arusha Agarwal
Jaipur
Summary
Experienced in instructional design, content strategy, and healthcare communication with a strong foundation in designing outcome-driven learning experiences. Adept at video scriptwriting, curriculum development, and strategic storytelling for brands, founders, and educational platforms. Skilled in collaborating with SMEs, leading content teams, and translating complex ideas into clear, engaging formats. Proven ability to deliver high-impact content across sectors like edtech, healthcare, and systems storytelling.
Overview
2026
2026
years of professional experience
Work History
Founder & Narrative Strategist
Impact Studio (MSME)
03.2024 - Current
- Led cross-platform content strategy for brands like Masters’ Union and Fuelled Nutrition, spanning SEO, social media, and paid campaigns, driving visibility, engagement, and lead generation.
- Crafted brand narratives and performance copy in wellness and healthcare, blending research-backed content with sharp messaging to boost user trust and retention.
- Scripted explainer and educational videos for Web3 and DeFi clients (Soarbox, Decode Media), simplifying complex concepts into accessible, high-retention formats for digital platforms.
- Advised SciRio on product-market fit and curriculum strategy for a new science learning product, bringing clarity, depth, and market resonance to early-stage development.
- Ghostwrite thought leadership for B2B operators and founders, translating operational insight into compelling content with strategic narrative arcs.
- Run an independent publication focused on telling human stories within science, policy, and healthcare systems, designed to provoke reflection, awareness, and real-world learning.
AI Video Scriptwriter
Saras AI Institute
- Authored ~450 long-form video scripts across 4+ full-length courses translating academic content into structured, learner-focused narratives.
- Collaborated closely with Subject Matter Experts (SMEs) in math, python, productivity, to ensure content accuracy, engagement, and pedagogical clarity.
- Designed and implemented AI-powered workflows
- Pioneered new script templates and standard operating procedures, ensuring scalable, high-quality content development across the team.
- Supported marketing efforts by tailoring educational content for outreach and promotional channels.
- Managed content quality during shoot days
Product & Strategy Lead
upGrad Campus
- Led Certifications unit, achieving ₹2 Cr/month revenue growth and onboarding 15+ institutions.
- Oversaw 1,500+ hours of technical content creation with a team of 11+, ensuring top-notch quality.
- Built a talent pipeline of 100+ SMEs, enhancing efficiency through scalable onboarding systems.
- Launched 6 certifications in less than 3 quarters, refining 500+ slide decks for excellence.
- Awarded “Star of upGrad Campus” for exceptional cross-functional contributions and impactful results.
Content Strategist
UpGrad Education
- Directed instructional design for programs with elite institutes like IIM Kozhikode and brands such as TATA AIG.
- Produced 750+ pages of scripts and 1800+ engaging slide decks, enhancing learner outcomes significantly.
- Established onboarding templates for professors, standardizing quality content creation across the board.
- Received 'Delivering Excellence' award for outstanding collaboration, ranking among the top 5% of 150+ peers.
Education
Post-Graduate Diploma - Hospital & Healthcare Management
Symbiosis Centre For Distance Learning
Pune06-2026
BA (Hons) - Economics
Hindu College, Delhi University
Delhi08.2020
Class XII, CBSE - Commerce with Maths
Kendriya Vidyalaya
Pune05.2017
Class X, CBSE -
Kendriya Vidyalaya
Pune05.2015
Skills
- Instructional Design
- Learning Experience Design (LxD)
- Content Strategy
- Content Marketing
- Science & Healthcare Communication
- Storytelling for Founders & Brands
- Audience-centric writing
- Interviewing & narrative extraction
INTERNSHIPS & VOLUNTEERSHIPS
- Mentor & Mentor Lead, Claylab Education Pvt. Ltd.
- Content Consultant, upGrad Mumbai
- Summer Intern, Aditya Birla Group Mumbai
- Summer Intern, IL&FS New Delhi
Timeline
Founder & Narrative Strategist
Impact Studio (MSME)
03.2024 - Current
AI Video Scriptwriter
Saras AI Institute
Product & Strategy Lead
upGrad Campus
Content Strategist
UpGrad Education
Post-Graduate Diploma - Hospital & Healthcare Management
Symbiosis Centre For Distance Learning
BA (Hons) - Economics
Hindu College, Delhi University
Class XII, CBSE - Commerce with Maths
Kendriya Vidyalaya
Class X, CBSE -
Kendriya Vidyalaya
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