ARUSHI DHAR

Impact so far:

• Led the establishment of the external communications team, driving the development and execution of integrated communication strategies.
• Implementing comprehensive short, mid, and long-term integrated communication strategies encompassing public relations, social media, and website initiatives.
• Conceptualized and launched the customer collaboration program, highlighting our key clients and showcasing Bosch's role as a Tier-1 supplier.
• Created and implemented a framework for a structured brand approach.
• Increased Bosch Mobility LinkedIn follower base by 21% through targeted social media campaigns, significantly enhancing page engagement metrics.

Key achievements:

• Strategically directed Public Relations and Social Media initiatives, achieving substantial growth in brand visibility and audience engagement.
• Developed strong working team of 5; fostering a positive work environment.
• Drove the brand's share of voice and contributed to unicorn status through strategic media engagements
• Engineered and executed PR and Social Media strategies, driving LinkedIn follower growth from 98k to 280k including the highly successful #HumansOfLeadSquared campaign.
• Enhanced customer and employee engagement through strategic internal events and social PR campaigns, resulting in significant lead generation and strengthened brand presence.

Key achievements:

• Spearheaded the PR department, developing and executing strategic campaigns to elevate C-level visibility and brand recognition.
• Conceptualized and executed a CSR campaign delivering 350 school bags equipped with tablets to students impacted by COVID-19, demonstrating community engagement.
• Established collaboration with a PR agency to amplify media presence and cultivate positive brand perception.

Key roles:

• Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
• Secured 2 new accounts in a span of 6 months. Collaborated with cross-functional teams to get new business.
• Successfully managed accounts for clients like Google Cloud and Barracuda, ensuring high client satisfaction

Key roles:

• Communicated regularly with customers regarding account questions and issues.
• Executed PR plans for diverse clients, aligning communication strategies with their sales goals.
• Conducted thorough research and analysis to strategize impactful PR campaigns and content creation.