Arushi Dhar

• Executed large-scale events requiring cross-functional collaboration to ensure seamless operations.
• Acquired knowledge in public policy, the automotive industry, and sustainability to support project objectives.
• Demonstrated exceptional attention to detail while meeting tight project deadlines as a team player.
• Cultivated strong relationships with key stakeholders through excellent written and verbal communication skills.
• Maintained well-established media relationships across the automotive and technology sectors for effective outreach.

Key achievements:

• Spearheaded transformation of Bosch's market perception to a 'Tech-First' mobility leader through integrated PR and digital narratives.
• Developed content-led growth strategy on LinkedIn, acquiring over 100,000 organic followers across APAC, ASEAN, Germany, and US markets without paid media.
• Audited and restructured cross-functional workflows between Business Units and Central Communications, reducing communications campaign turnaround time by 26%.
• Managed end-to-end communication strategy for global industry events including IAA Mobility, CES, and Bharat Mobility, overseeing complex stakeholder relations.
• Led a high-performance team of six members while supervising external agency partners to enhance marketing communications and employer branding initiatives.
• Oversaw automotive mobility software and hardware portfolio management to align with strategic objectives.

• Secured over 200 media placements in outlets including Forbes during Unicorn transition.
• Launched flagship outbound campaign to enhance company culture visibility.
• Scaled corporate LinkedIn presence by 185%, growing followers from 98,000 to 280,000.
• Developed narrative hooks to sustain brand trust and internal culture amidst SaaS market volatility.
• Executed inbound and outbound campaigns for startups while collaborating on enterprise demand initiatives.
• Managed a multidisciplinary team of designers, content strategists, and performance marketers to align GTM efforts with business goals.
• Assisted in managing project timelines and optimizing resource allocations.
• Acquired understanding of the SaaS, startups, and tech industry ecosystem.

• Developed CSR communication campaigns aligning corporate goals with community impact.
• Implemented 'Value-Based Storytelling' program, increasing engagement by 23% across professional networks.
• Collaborated with cross-functional teams to execute promotional campaigns effectively.

• Managed PR and analyst relations for clients including Google Cloud and Barracuda.
• Developing content for these customers and ensuring it aligns with their business goals.
• Secured Tier-1 media coverage and analyst briefings to enhance client visibility.
• Coordinated cross-functional teams to ensure seamless service execution.
• Drove industry presence through strategic engagements with analysts and media outreach.

• Secured four to six monthly placements in major trade media through B2B PR campaigns.
• Enhanced client engagement strategies by collaborating with cross-functional teams.