Arushi Dubey

Brand & Creative Strategy

• Led strategy and production for 30+ brand and performance campaigns, including District and Feeding India initiatives.
• Conceptualized Zomato’s 2024 Birthday Roast campaign, driving 23.2M organic views, and 100K+ engagements.
• Delivered festive and seasonal campaigns, generating over ₹100 crore in GMV in October 2024.

Influencer & Partnerships

• Managed celebrity and influencer collaborations—overseeing onboarding, shoots, and content delivery.
• Executed brand partnerships and in-film integrations to strengthen brand equity and recall.

Growth and Market Impact

• Scaled new user acquisition by 38% (Dec 2024–Mar 2025), while maintaining CAC efficiency.
• Drove a 16.2% order share in Kerala, with a 25% YoY AOV uplift through integrated campaigns.
• Strengthened brand positioning in Bangalore (+6 TOMA pts) in a highly competitive market.
• Boosted app opens (+24% in Chennai, +23% in ROTN), and GMV (+17% YoY) via a culturally relevant Pongal campaign and with Bigg Boss Tamil 8 integration.

Brand and Campaign Management

• Drove 360° integrated campaigns (TV, OOH, radio, print, PR, digital) aligned with business objectives for the Indian market.
• Managed offline/BTL campaigns to boost brand visibility and customer engagement across key cities.
• Led B2B marketing initiatives, including successful product launches (Soundbox, AI Router) with print, OOH, and BTL activations.

Sports and Entertainment Partnerships

• Spearheaded the design and promotional assets for BCCI matches, TATA IPL 2022 and 2023, and Pro Kabaddi League Seasons 8 and 10.
• Directed creative and marketing execution for reality content integrations, including Kon Honar Crorepati, and other shows.

Recognition

• Received the Hall of Fame Award (Best Employee of the Quarter) three times within two years at Paytm.

Account & Brand Management

• Managed end-to-end campaigns for leading brands: Hero MotoCorp, Dabur (Odonil, Odomos), Nestlé (Nescafé), Invest India, and Greenlam Industries.
• Executed 360° campaigns across TVC, print, digital, POSM, radio, and OOH, ensuring quality, timely delivery, and brand consistency.

Client & Vendor Management

• Built strong client relationships and coordinated with third-party vendors for campaign execution and deliverables.
• Oversaw account finances, vendor payments, and ensured smooth operations.

Strategy & Research

• Conducted competition mapping, market visits, and consumer research to derive insights and support campaign strategy.

Recognition & Impact

• Received consistent accolades from Dabur & Hero MotoCorp, boosting annual agency rating scores.
• Contributed to increased revenue collection and stronger client retention for the agency.