Arushi Maini
Delhi
Summary
Results-driven Market Research Specialist with background in conducting and analyzing qualitative and quantitative research. Strengths include robust analytical skills, ability to interpret complex data, and provide actionable insights for business strategy development. Previous work has resulted in impactful market intelligence reports that have driven strategic decision-making processes. Strong communication skills ensure effective collaboration with cross-functional teams and stakeholders.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Market Research Specialist
Gartner
Gurugram
03.2024 - Current
- Conduct primary and secondary research across Finance, HR, Audit, Legal, Risk, and Marketing domains, supporting high-impact deliverables, including Magic Quadrants, Market Guides, and internal strategy initiatives.
- Lead UX and CX research to evaluate digital journeys, validate user needs, and improve messaging and interface decisions across Gartner’s platforms.
- Support ~ 10 monthly analyst requests, delivering market, competitive, and product insights for executive clients, and published research.
- Drive market and competitor strategy formulation by identifying trends and emerging disruptions.
- Collaborate with design, product, and research teams to embed customer-centric insights into product roadmaps and go-to-market planning.
- Use Capital IQ, Crunchbase, Factiva, and Power BI to extract, analyze, and visualize actionable findings.
- Appointed as the onboarding and knowledge lead for new team members, facilitating consistent upskilling, and process alignment.
Senior Associate – Consumer Insights & Social Listening
Gartner
Gurugram
04.2023 - 02.2024
- Delivered social listening and consumer sentiment analysis for FMCG, Retail, and Healthcare clients using Talkwalker.
- Identified patterns in brand perception, user behavior, and whitespace opportunities to shape product messaging and positioning.
- Contributed to campaign and UX content optimization through thematic analysis of online discourse.
- Trained and mentored new analysts, and owned cross-team research quality assurance protocols.
Associate – Digital Strategy & Market Intelligence
Gartner
Gurugram
01.2021 - 03.2023
- Executed UX-centric digital audits, competitive assessments, and prioritization frameworks for Gartner’s flagship Digital IQ reports.
- Supported brand maturity models and performance diagnostics through a combination of qualitative and quantitative insights.
- Analyzed over 100,000+ data points to support the training of internal ML models and automation efforts.
- Regular contributor to digital performance benchmarking, used in strategic advisory conversations with global clients.
Education
Bachelor’s - Business Economics (Honours)
College of Vocational Studies, University of Delhi
India08-2020
CBSE Class XII - Commerce
Montfort School
India05-2017
Skills
- Mixed-Methods Research (Qualitative Quantitative)
- Tools: Capital IQ, Factiva, Crunchbase, Power BI, MS Office, Talkwalker
- Research reporting, competitive benchmarking, strategic synthesis
- Stakeholder engagement, cross-functional collaboration, GTM enablement
Certification
- Duct Tape Award, R&A Strategy & Operations (2023): recognized as the team's cornerstone during high-pressure delivery phases
- Best Buddy Award, GBS Rewards and Recognition (2022): for peer mentorship and collaborative excellence
- 3rd rank, Business Economics Honours (2018): awarded college-level academic distinction
- Google Certified: Fundamentals of Digital Marketing
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Timeline
Market Research Specialist
Gartner
03.2024 - Current
Senior Associate – Consumer Insights & Social Listening
Gartner
04.2023 - 02.2024
Associate – Digital Strategy & Market Intelligence
Gartner
01.2021 - 03.2023
Bachelor’s - Business Economics (Honours)
College of Vocational Studies, University of Delhi
CBSE Class XII - Commerce
Montfort School
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