Summary
Overview
Work History
Education
Skills
Certification
Achievements
Timeline
Generic
ARUSHI SETHI

ARUSHI SETHI

New Delhi

Summary

Dedicated researcher familiar with Business Intelligence, Competitive Intelligence, Data Analysis, Strategy development protocols. Well-coordinated in handling study documentation and records. Brings 4 years of academic research experience. Results-oriented marketing specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Research Analyst

Ernst & Young
06.2020 - Current

Joined as Analyst in Jun’20 and rose to Senior Analyst Role in Aug’22

  • Competitive Intelligence: Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Strategic Thought Partner: Assisted EY Editorial team with thought leadership research and analysis to understand white spaces for EY
  • Helped team to increase diversification into various domains by 30% as compared to competitors
  • Strategic Decision making: Conduct various primary interviews, focus group discussions, brainstorming sessions for information gathering and decision making
  • Content Creation: Worked for EY Global Editorial team for report creation on various macro-economic topics
  • Data Analytics: Developed Power-BI dashboards, that offers valuable insights on thought leadership content, built on a well curated competitor database
  • Newsletters : Responsible for making monthly Newsletters, for EY Global Talent Leadership (~300 leaders) to assist them at understanding Market Development and latest trends
  • Talent Intelligence and Strategy Development: Experience of working with diversified talent research and reporting, including workforce management, talent assessment, attrition, talent development tools assessment, compensation benchmarking, Rewards and Recognition.
  • Collaboration: Collaborated with cross-functional teams for holistic approach to research initiatives. Supervised a team of 2 members for project delivery
  • Leadership: Mentored junior analysts, fostering professional growth and skill development within team
  • Established strong relationships with industry experts, enhancing knowledge sharing and collaboration within organization.

Summer Intern

HDFC Rohtak
03.2019 - 06.2019
  • Spearheaded collection of customer data from social media platforms using advanced analytics tool N-Vivo, ensuring data accuracy and relevance
  • Helped meet changing demands by recommending improvements to business systems or procedures.
  • Applied Random Forest Machine Learning Algorithm using Python library to develop model for predictive analysis
  • Used Tableau to create data visualizations
  • Conducted in-depth analysis to identify client perceptions of HDFC's products and services
  • Supported marketing campaigns by creating engaging content for social media platforms, driving brand awareness.

Education

MBA - Business Research And Analytics

Lal Bahadur Shastri Institute of Management
New Delhi, India
03.2020

Bachelors of -

Daulat Ram College, Delhi University
New, Delhi
05.2017

Skills

  • Business Intelligence Tools: Tableau, Power BI
  • Data Analysis Tools: Excel: Python, R
  • Survey Tools: Google Forms
  • MS Office: MS Word, MS PowerPoint, MS Excel
  • Competitive intelligence tool: Contify
  • Analytics Tools: LinkedIn talent insights, Gartner talent Neuron
  • Stakeholder Management
  • Project Management
  • Marketing Strategy
  • Market Research
  • Strategic Planning
  • Qualitative Research
  • Data Visualization
  • Client Relationship Management
  • Talent Intelligence

Certification

  • “Competitor Intelligence and Content analysis (Research Hub)”: Automation & Data Analytics: Worked independently with the Contify team to automate the data gathering process and with EY's Excellence & Innovation team to automate data tagging, resulting in annual savings of over 1,500 hours.
  • “Secondary research, Primary Research and Analytics assignments”: Worked with worldwide stakeholders on a variety of new subjects, including sustainability, regenerative future, post-covid workforce strategy, workforce trends, employee-engagement analysis, work culture analysis, and COP26 briefing.
  • “Content Management”: Responsible for creation of newsletter, for global EY talent leadership, providing insights about market development and white spaces for EY
  • “Strategy Formulation Support”: Provided global executives with competition positioning and market scans for talent and location evaluation in support of the development of EY's next multi- year strategy.
  • Geetanjali Welfare Community: Participated in GWC’s social initiate “Paathshala” worked with government institutions to raise awareness on education.

Achievements

  • Awarded with “The Highest Performing Team” for COP26 briefing”
  • Received “Extra-Miler Award” for contribution towards Automation and for Illustrating Exceptional Client Service
  • Earned Bronze Learning Badges in Data Visualization, Design Thinking, Strategy, AI Analytics.
  • Contributed towards the EY’s CSR initiatives, worked in collaboration with NGOs for social welfare.
  • Worked on “Evolving Supply Chain” research paper and got it published with ICICC, powered by Springer publications.

Timeline

Senior Research Analyst

Ernst & Young
06.2020 - Current

Summer Intern

HDFC Rohtak
03.2019 - 06.2019

MBA - Business Research And Analytics

Lal Bahadur Shastri Institute of Management

Bachelors of -

Daulat Ram College, Delhi University

Similar Profiles

CREATE PROFILE
ARUSHI SETHI