Summary
Overview
Work History
Education
Skills
Tools Platforms
Certification
Educational Background
Awards
Timeline
Generic

Arvind Kumar

Chennai

Summary

Have 6.5 years of experience as a Digital Marketer in an agency environment and have handled clients across various industry verticals (Education, Real Estate, Finance, Hospitality, Software, Medical, E-Commerce, etc.). As a Digital Marketer, role includes strategizing, executing, and analysing ad campaigns across various platforms

Overview

8
8
years of professional experience
1
1
Certification

Work History

Senior Paid Specialist

Zeta
04.2023 - Current
  • Spearheads planning and execution of paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
  • Develops and implements comprehensive advertising strategies, resulting in 25% improvement in conversion rates.
  • Monitors and analyzes KPIs, providing actionable insights to improve campaign effectiveness and achieve client objectives.
  • Collaborates with creative teams to produce compelling ad creatives that resonates with target audience and enhances campaign performance.

Paid Social Analyst

Kaplan
12.2021 - Current
  • Utilized Facebook, Google, LinkedIn, Snapchat & TikTok ad platforms to run full funnel campaigns worldwide (primarily U.S.) for lead-generation, conversion campaigns, optimizing towards leads and ROAS, in the education vertical.
  • Managed large budgets; both monthly and quarterly, including channel allocation & campaign/strategy division.

Senior Marketing Analyst

Hiveminds
11.2020 - 12.2021
  • Strategized, developed and managed multiple Paid digital marketing campaigns across Google Ads, LinkedIn, Facebook & Instagram with a monthly budget of Rs.75Lakhs

Digital Marketing Specialist

Echovme Digital
01.2018 - 11.2020
  • Advertising on Various Social media channels & PPC advertising for different clients. Analysed competitors keywords and behavior in Google & Social media to keep track of their activities. Implementing marketing strategies which result in the growth of client's business.

Analyst

Paragon Digital Services
12.2015 - 12.2018
  • Partnered with LinkedIn Account Managers in APAC region to help them with Campaign setup and advanced reports on ad campaign performance.

Education

B.E - EEE

St. Peter's University
Chennai, India
04.2015

Skills

  • Account management
  • Paid Media (Google, Facebook, LinkedIn etc)
  • Proficient in using CRM software
  • Reporting & Analysis Email marketing
  • Highly proficient at Excel & Google Sheets

Tools Platforms

  • Paid Media (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager)
  • Google Analytics, GTM & Appsflyer
  • Basic Proficiency in DV360 & Zapier

Certification

Google Ads Module 1 & 2 2021 - No Expiry

Educational Background

St. Peter's University Chennai B.E in Electrical & Electronics Engineering.

Awards

  • Star Employee of the Month - Feb 2021
  • Best Campaign of the Month - July 2019
  • Achieved 10,000+ app installs (Google & Facebook) for a Chennai based Logistics company
  • Planned and executed an app-install campaign to achieve a million downloads for a children's app
  • Generated more than 500+ leads for a security software brand with 2% conversion rate

Timeline

Senior Paid Specialist

Zeta
04.2023 - Current

Paid Social Analyst

Kaplan
12.2021 - Current

Senior Marketing Analyst

Hiveminds
11.2020 - 12.2021

Digital Marketing Specialist

Echovme Digital
01.2018 - 11.2020

Analyst

Paragon Digital Services
12.2015 - 12.2018

B.E - EEE

St. Peter's University

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