Dynamic Associate Director at Rankplus with expertise in learner-centric product design and growth strategy. Spearheaded initiatives that enhanced course completion rates and user engagement, leveraging data-driven insights. Proven ability to lead cross-functional teams and implement scalable solutions, driving significant improvements in educational outcomes.
Overview
10
10
years of professional experience
Work History
Associate Director
Rankplus
Jaipur
05.2024 - 06.2025
Value Offering and Product Strategy
Designed product features that directly addressed learner pain points, boosting retention and satisfaction.
Created personalized learning journeys using insights from user feedback, improving course completion rates.
Contributed to defining core value propositions (outcomes, accessibility, engagement) to differentiate products in competitive EdTech and coaching markets.
Integrated tech tools (YouTube, CRM, automations) to scale delivery while preserving a personal learning touch.
Growth and Strategy
Scaled digital and offline education products, with a focus on learner outcomes and engagement.
Designed growth strategies through market mapping and competitive benchmarking.
Product Research and User Experience
Conducted user interviews, gathered feedback loops, and contributed to product enhancements tailored to learner journeys.
Introduced features based on insights to increase retention and daily active users.
Operations & Process Design
Set up SOPs across teams (sales, delivery, content), enabling scale and efficiency.
Bridged gaps between learner needs and product delivery through structured workflows.
YouTube and Digital Content.
Developed content strategies for academic and promotional campaigns.
Boosted engagement and visibility across channels through optimization and analytics.
Senior Manager
Physicswallah
08.2021 - 02.2024
An academic Senior Manager typically holds a key leadership role within an educational institution or academic department. The responsibilities of an academic Senior Manager can vary depending on the specific institution and its structure, but generally involve overseeing various aspects of academic programs, faculty, and student affairs. Here are some common aspects associated with the role:
Leadership and Administration
Faculty Management
Curriculum Development
Student Affairs
Quality Assurance and Accreditation
Strategic Planning
External Relations
Data Analysis and Reporting
Prepare reports for senior leadership and accrediting bodies.
In summary, an academic Senior Manager plays a crucial role in shaping and enhancing the academic programs and overall success of an educational institution. They must possess strong leadership skills, a deep understanding of educational principles, and the ability to navigate the dynamic landscape of higher education.
Manager
Sarvottam Career Institute & Motion Edu Pvt Ltd
08.2018 - 07.2021
Participated in campus outreach and involvement programmer to prevent students from slipping through academic cracks.
Served as student mentor and counsellor for students when academic problems and personal adjustment issues arose.
Provided specific, in-depth, strategic advice suitable for students and proactively recommended appropriate solutions for educational barriers.
Supported and assisted numerous curriculum development professionals for academic information systems.
Provided counselling and support to students struggling with academic or personal problems.
Counselled students in career planning, job placement and academic goals.
Suggested new teaching tools, training opportunities and instructional education improvements.
Evaluated data gathering techniques to ensure legitimacy.
Connected students with information and resources to promote academic progress and empowered students to explore new interests.
Discussed merits and risks of specific career choices with students employing up-to-date knowledge of industry norms for degrees offered by university.
Reviewed student grade reports each semester to determine probation or suspension based on academic regulations.
Approved all designated educational transactions, including pre-registration, drops, adds and withdrawals.
Worked collaboratively with students regarding research, bibliographies and data compilation and assessment.
Approved designated educational transactions to authorize pre-registration, adds and withdrawals.
Examined and explored current topics and presented effective presentations to various audiences.
Assisted students in preparing and creating thesis papers.
Education
Bachelor of Technology (B.Tech) - Electronics & Communication
Rajasthan Technical University
Kota
01.2017
Skills
Product research and user insights
Learner-centric product design
Value offering strategy in EdTech
Growth strategy and retention
Operations & Process Design
YouTube and content optimization
User engagement and funnel mapping
Cross-functional team leadership
Data-driven decision making
SOP creation and workflow automation
Outcome-driven learning design
Market mapping and competitive analysis
EdTech personalization strategies
Scalable offline and online models
Experience-centric product innovation
Languages
Hindi — Native or Bilingual, English — Professional
Timeline
Associate Director
Rankplus
05.2024 - 06.2025
Senior Manager
Physicswallah
08.2021 - 02.2024
Manager
Sarvottam Career Institute & Motion Edu Pvt Ltd
08.2018 - 07.2021
Bachelor of Technology (B.Tech) - Electronics & Communication