Summary
Overview
Work History
Education
Skills
Timeline
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Arvind  Rana

Arvind Rana

Area Sales Head
Chandigarh

Summary

A dynamic & result oriented Professional having experience of 17 years in Sales, Business Development, Team & Channel Management.

Proven abilities in driving growth through Distribution in FMCG, Telecom, Logistics , Commodities & Devices industries with exposure of geographies in Punjab, Haryana, Chandigarh, Uttar Pradesh & Himachal Pradesh.

Proven track record of stellar performance in companies like Elasticrun, Reliance Jio, Rivigo, Vodafone ,Aircel & Tatatele Services.

Overview

17
17
years of professional experience
7
7
years of post-secondary education

Work History

Area Sales Head-Punjab,H.P & J&K April-Till Date

Elasticrun
Chandigarh
04.2021 - Current
Profile Summary

To lead and manage a large, distributed team which is responsible for bulk sales of commodities , FMCG expansion and Reporting to the National Sales Head and part of the Sales Leadership and responsible for building sales and distribution network in respective regions.

· Primary day-to-day responsibility for increasing coverage of the state by working building a network of traders, wholesalers, and large institutes or key accounts of the commodity in urban, semi-urban, and rural areas.

· Building sales team, key account managers and responsible for revenues and best-in-class customer experience in assigned States.

· Directly responsible for achieving the revenue targets for the respective state and handling Business of 20 Cr.

· Work with senior management in defining customer experience, sales strategy and work on the execution plan based on the defined strategy.

· Build, Lead and manage the Key Account Management and Sales team for achievement of sales targets and reach as per the plan.

· Manage the performance of the sales & account management team by assigning them periodic targets.

· Conduct Periodic review on the Progress of Business, Weekly, Monthly, Quarterly, and on Yearly basis

· Build and run monthly incentive schemes for the team and Trade.

· Manage monthly budget.

· Design and run strategic promotional schemes for the customers to enhance revenue.

Cluster Business Manager

Rivigo
Ludhiana
01.2019 - 09.2020
Profile Summary

Manage the Operations across Punjab Locations to deliver the high-level customer experience

· Establish relationship with Fleet owners, Corporate s, SMEs, Channel and retail channel.

· Constantly reviewing the KAM and Business owners on performance levels, feedback s and data for compaint management.

· Drive Daily/Weekly/Monthly Business Scoreboards on KPI’s

· Drive safety and process across to propagate a safety culture in the facilities.

· Managing, coaching and building the capability of the experience sales team for the respective Area.

· Successfully on boarded Fleet and Demand on our digital platform

· Business growth with 30% TTV hike quarterly basis.

Reliance Jio Infocom Ltd-Jio Centre Manager-Sundernagar (Himachal Pradesh) _Dec 2014 TO Jan 2019

Setup the Jio Center and Team for Sunadernagar Branch. Managing the overall operations of the Jio Centre and handled team of 50 on rolls/Off roll (Direct or Indirect) employees including Sales team, Operations Team, Installation Team and the Customer representative team and their respective managers.

· Ensure stable and sustained network roll out in the allotted geography.

· Implement Go to Market plan through appointment of new distributors for device business as well as for prepaid business/Enterprises.

· Liaising with govt. officials for setting up Wi Fi hotspots & small cells in assigned Centre.

· Ensure adherence to all SOPs, statutory compliances (liaison with Govt. officials) & commercial controls.

· To build an achievement oriented strong team of committed and motivated manpower.

Jio Centre Manager

Reliance Jio Infocom Ltd
Sundernagar
12.2014 - 01.2019
Profile Summary

Setup the Jio Center and Team for Sunadernagar Branch. Managing the overall operations of the Jio Centre and handled team of 50 on rolls/Off roll (Direct or Indirect) employees including Sales team, Operations Team, Installation Team and the Customer representative team and their respective managers.

· Ensure stable and sustained network roll out in the allotted geography.

· Implement Go to Market plan through appointment of new distributors for device business as well as for prepaid business/Enterprises.

· Liaising with govt. officials for setting up Wi Fi hotspots & small cells in assigned Centre.

· Ensure adherence to all SOPs, statutory compliances (liaison with Govt. officials) & commercial controls.

· To build an achievement oriented strong team of committed and motivated manpower.

Distribution Area Manger

Vodafone
Mathura
01.2009 - 11.2014

Handled Various District Head Quarter as Distribution Area Manager with 20 Cr. of Revenue per month & handled a team of 6 Relationship Managers, 7 PSR and 4 CSE’s

· Spreadhead 37 Channels comprising of 11 Distributors and 26 Associate Distributors.

· Involved in expanding business of MPESA, focusing on RTT, maintaining DB/SD/Agent Balance, etc

· Responsible for handling a gamut of activities like prepaid acquisition, revenue management, distribution expansion, sales & marketing discipline and management information system

· Providing sales & service support and back-end coordination to stores (3 Vodafone Mini Store & 1Vodafone Store)

· Extending timely & good service to retailers of all products i.e. RCV,BC,SKU,SIMS,ETOPUP and Mpesa

· Monitoring & implementing schemes & contests in the market at all levels

Channel Sales Manager

Aircel (Dishnet Wireless Ltd)
Baddi
11.2007 - 01.2009

Managing the orders from the distributors of Handsets and Prepaid Data cards and responsible for the secondary in the market.

Enabling business growth by developing and managing a network of dealers and distributors to increase market share in terms of volume and value respectively.

Model specific scheme planning & execution.

Territory Sales Manager

Tata TeleServices -Terriotory Sales Manager Kangra-H.P. Feb 2005 Nov 2007
Kangra
02.2005 - 11.2007

· Successful Launch of Tata handsets and walkies in Kangra n(H.P.)

· Ensure width and depth of distribution to achieve and maintain distribution targets, establishing & monitoring standards and processes of distribution, sales & service for all channels.

· Suggested innovative ideas to improve visibility like placing walkies and recharge on barber shop and vegetable vendors.

· Achieved activation targets month on month and ensured CAF compliance and provided after sales services for walkies.

Education

EMBA - Marketing Management And Research

Mewar University
Rajasthan
08.2019 - 09.2021

Bachelor of Commerce - Accounting And Business Management

Punjab University
Chandigarh
07.1999 - 05.2003

Computer Science - Computer Science

NITS
Chandigarh
04.1998 - 05.1999

Skills

    Strategic PlanningSales & MarketingChannel/Distribution Management Competitor AnalysisRetail Business DevelopmentProduct Development Revenue GenerationKey Account Management Team Management

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Timeline

Area Sales Head-Punjab,H.P & J&K April-Till Date

Elasticrun
04.2021 - Current

EMBA - Marketing Management And Research

Mewar University
08.2019 - 09.2021

Cluster Business Manager

Rivigo
01.2019 - 09.2020

Jio Centre Manager

Reliance Jio Infocom Ltd
12.2014 - 01.2019

Distribution Area Manger

Vodafone
01.2009 - 11.2014

Channel Sales Manager

Aircel (Dishnet Wireless Ltd)
11.2007 - 01.2009

Territory Sales Manager

Tata TeleServices -Terriotory Sales Manager Kangra-H.P. Feb 2005 Nov 2007
02.2005 - 11.2007

Bachelor of Commerce - Accounting And Business Management

Punjab University
07.1999 - 05.2003

Computer Science - Computer Science

NITS
04.1998 - 05.1999
Arvind RanaArea Sales Head