Arvind Reddy
Summary
Creative and performance-oriented Social Media & Marketing Strategist with 5+ years of experience managing full-funnel campaigns across platforms like Meta, Instagram, YouTube, and TikTok. Known for executing viral content strategies, scaling digital brands, and managing cross-functional teams. Successfully served 25+ freelance clients and helped brands generate over $4m million in revenue through content, ads, lead gen and email marketing
Overview
5
5
years of professional experience
1
1
Certification
Work History
USA Clients Served - Freelance Social Media Growth
08.2024 - Current
- @InspiredBudget (Allison B): 1M+ views, budgeting content series
- @WellKeptWallet (Deacon H): 1700+ newsletter leads, 2.9K → 8.8K growth
- David Girrbach (Mindset Coach): Edited both short & long-form content, gained 2K+ subs
- @InsidesMatch (Dating Coach): Delivered 25 videos, generated 3 client leads
Social Media Growth Manager
Fantacian Labs
06.2020 - Current
- Managed 40+ clients across finance, tech, and aesthetics sectors
- Led performance-based strategies that generated 1,200+ monthly organic leads
- Developed 'looping content' strategy, resulting in 250%+ engagement growth
- Scaled audience from 150K to 200K+ in < 3 months
- Oversaw content calendars, visual production, and analytics reporting
Retention Marketing Manager
Catalys
02.2024 - 07.2024
- Developed a comprehensive full-stack email marketing strategy, supported by a detailed mind map for structured execution
- Managed retention marketing (Email & WhatsApp) for 10+ e-commerce brands across luxury women's clothing, jewelry, and household niches, boosting customer lifetime value
- Delegated and supervised work across copywriters and designers to ensure all campaigns aligned with brand voice, creative direction, and set performance objectives
Marketing Coordinator
Plan A Wedding
09.2023 - 01.2024
- Generated over 2,500+ leads per month with $4,000 ad budget per month. This resulted in generating monthly revenue ranging from $40,000 to $125,000 spanning growth from March 2023 to December 2023 within the same budget through optimizations & Weekly A/B Testing
- Creatives
- Graphic Design Visually Captivating posts on Adobe Indesign & Canva creatives that are top notch when it comes to event marketing and selling them to Wedding Planner Businesses through CRM
Education
Bachelor of Engineering - Electrical & Computer Engineering
Reva University
01.2023
Pre University Education -
P C Jabin College of Science
01.2019
Skills
- Social Media Strategy & Management
- Viral Content Creation (Reels, Shorts)
- Paid Advertising (Meta/IG)
- Content Scripting & Copywriting
- Video Editing & Creative Direction
- AI Content Tools (ChatGPT, Descript, Opus, etc)
- LinkedIn & Cold Outreach Strategy
- Analytics, Reporting & Optimization
- Influencer Marketing & Collaboration
- Client Management & Team Delegation
- Time management
- Flexible and adaptable
- Attention to detail
Tools And Platforms
- Canva
- Adobe Premiere
- Meta Ads Manager
- CapCut
- Descript
- Notion
- Trello
- LinkedIn Sales Navigator
- Slack
- Google Workspace
- Buffer
- Metricool
- SproutSocial
- Hootsuite
- SocialBu
- Planoly
- SocialBee
Certification
- Hubspot Social Media Certification
- Hubspot Content Certification
Locations
- United States
- Italy
- India
Hobbies and Interests
- Photography
- Filmmaking
- Listening to Podcast
- Meditation
- Reading Books
Timeline
USA Clients Served - Freelance Social Media Growth
08.2024 - Current
Retention Marketing Manager
Catalys
02.2024 - 07.2024
Marketing Coordinator
Plan A Wedding
09.2023 - 01.2024
Social Media Growth Manager
Fantacian Labs
06.2020 - Current
Bachelor of Engineering - Electrical & Computer Engineering
Reva University
Pre University Education -
P C Jabin College of Science
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