Arvind Vijayaraghavan
Marketing Head
Bangalore
Summary
Over 2 decades of experience in the domain of Brand management, Sales & Marketing in Pharmaceutical & Healthcare industry.
Managing P&L of the division and shown abilities in devising effective strategies for augmenting business, identifying and penetrating new market segments and devising impactful brand building activities.
Overview
17
17
years of professional experience
Work History
GM Marketing & Sales
Senses Pharmaceuticals Pvt. Ltd.
1 2023 - Current
- Senses Pharmaceuticals is a partner company of TIL (Tablets India Limited)Healthcare operating in Sensory Organ Care space (Ophthalmology) with a turnover of around 40 Crs
- Heading the Marketing & Sales supported by a team of 2 Product Managers and sales team of 90 personnel.
- Managing P&L of the organization and improving the AOP based on the market needs & trend thereby increasing the profitability
- Successfully created bifurcation of products and created new divisions based on the profitability, customer split & market trend
AGM Marketing
Emcure Pharmaceuticals
10.2022 - 12.2022
- Handled the Marketing of Inventia division - Gynecology brands like Orofer FCM, Orofer S and RTCarb with a turnover of over 140 Crs
- Lead all the marketing activities of the division supported by a team of 1 Group Product Manager, 1 Product Manager.
AGM Marketing
Jagsonpal Pharmaceuticals Ltd.
10.2021 - 10.2022
- Handled the Marketing of Pharma division supported by a team of 1 Group Product Manager, 2 Product Managers and 1 Deputy Product Manager - Gynecology, Ortho & multispecialty brands like LycoRed, Indocap SR, Maintane with a turnover of around 190 Crs
- Was instrumental along with the team, in making the new launch brand Divatrone (Dydrogesterone) a 22 Cr brand within the first 12 months of launch, which received 1st Runner Up Award in the New Introduction of the year Category in the Corporate
- Section of AWACS Pharmarack Marketing Excellence Awards
- Optimization of resources and Annual Operating Procedure (AOP) according to the need of the brand depending on brand life cycle and market dynamics
- Creating differential strategies depending on the need of different zones and help increase brand market share in the zones (Ranking progression watch in IQVIA), both in sales & prescription audit.
Marketing Manager
Micro Labs Ltd.
01.2018 - 12.2019
- Handled the Marketing of MLL divisions Carsyon 1 & 3 - Cardiology portfolio, brands like Amlong, Avas, Olmat, Nulong & Nebilong with a turnover of around 250 Crs
- Periodical region wise analysis of market data (AWACS & SMSRC)
- Successfully implemented NEPCAR programs (CME of Nephrologist & Cardiologist) as a part of KOL management exercise.
Group Product Manager
British Biologicals
01.2016 - 12.2017
- Handled the marketing activity of Gynecology portfolio brands like PRO-PL, PRO-PL Lite & Menopro with a turnover of around 60 crs, supported by a team of 2 Product Executives
- Planning & finalizing the annual marketing plan for the portfolio brands, allocation of expenses among products, freezing the final marketing & brand strategies as well as promotional plan for brands
- Periodically reviewing the brand progress & guiding the team on required promotional strategies & marketing materials to accomplish the goal of the portfolio brands.
Marketing Manager
GSL Pharmaceuticals Pvt. Ltd.
03.2013 - 11.2014
- Worked on new product development in Anti-diabetic segment for the Diabetic Task Force
- Worked on the brand name creation of new brands to be launched & Liaise with the TM attorney
- Developing medical contents and marketing tools for new product launch.
Product Manager
Health Care Concepts
02.2009 - 01.2013
- Worked as Product Manager for Bangalore Assisted Conception Centre (Dr
- Kamini Rao's Hospital) on behalf of Health Care Concepts
- Worked on the medico-marketing content for the Hospitals & Pharmaceutical clients of Varna Creations and services, the creative arm of HCC
- Handled the brand management work of pharmaceutical client (Senses Pharmaceuticals) in Ophthalmology segment on behalf of Health Care Concepts.
Territory Business Manager
MSD Pharmaceuticals Pvt. Ltd.
02.2008 - 02.2009
- Launched & managed Sales of Anti-Diabetic Pill (Januvia) in the assigned territory.
Medical Communication Executive
GlaxoSmithKline Pharmaceuticals Ltd.
- 02.2008
- Managed sales of Inhalers (Seretide accuhaler) in Pulmonology segment in the assigned territory.
Business Executive
Grandix Pharmaceuticals Ltd.
- Managed sales of anti-diabetic portfolio brands in SCD (Specialty Care Division).
Education
Post Graduate Certificate Program in Sales & Marketing -
Indian Institute of Management, (IIM) Indore
M.Pharm. - undefined
JNTU Anantapur
B.Pharm. - undefined
C.L Baid Metha College of Pharmacy, Chennai
Skills
Brand & Marketing Plan
Strategic Management
Business Analytics
Resource Optimization
Seeking
Seeking assignments in the domain of Business Development / Brand Management
Personal Information
Date of Birth: 07/05/81
Languages
Tamil
Advanced (C1)
Kannada
Intermediate (B1)
Hindi
Intermediate (B1)
English
Advanced (C1)
Timeline
AGM Marketing
Emcure Pharmaceuticals
10.2022 - 12.2022
AGM Marketing
Jagsonpal Pharmaceuticals Ltd.
10.2021 - 10.2022
Marketing Manager
Micro Labs Ltd.
01.2018 - 12.2019
Group Product Manager
British Biologicals
01.2016 - 12.2017
Marketing Manager
GSL Pharmaceuticals Pvt. Ltd.
03.2013 - 11.2014
Product Manager
Health Care Concepts
02.2009 - 01.2013
Territory Business Manager
MSD Pharmaceuticals Pvt. Ltd.
02.2008 - 02.2009
GM Marketing & Sales
Senses Pharmaceuticals Pvt. Ltd.
1 2023 - Current
Medical Communication Executive
GlaxoSmithKline Pharmaceuticals Ltd.
- 02.2008
Business Executive
Grandix Pharmaceuticals Ltd.
Post Graduate Certificate Program in Sales & Marketing -
Indian Institute of Management, (IIM) Indore
M.Pharm. - undefined
JNTU Anantapur
B.Pharm. - undefined
C.L Baid Metha College of Pharmacy, Chennai
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