Arvind Kumar Yadav
Gurugram
Summary
Results-oriented leader with extensive experience in Strategic planning, Business development, Digital Marketing, Business Operations and P&L management. Proven success in driving revenue growth through data-driven decision making and strategic partnerships. Strong communication and problem-solving skills, managing end-to-end Business Cycle and fostering team collaboration. Achievements include increasing revenue by 300% to $10 million and adding 50+ clients with $4 million revenue. Committed to innovation and customer success.
Overview
12
12
years of professional experience
Work History
Co-Founder- Head of Business & Partnerships
Santa DigiSolution Pvt Ltd
Gurgaon
07.2023 - Current
- Business Development: Established and nurtured strong partnerships with advertisers for user acquisition, significantly expanding the network and increasing revenue.
Led strategic media buying efforts, negotiating favorable terms and maximizing ROI for clients.
Developed a cashback website, enhancing online presence and engagement.
Executed and optimized advertising campaigns on the agency's website for maximum impact.
- Account Management: Oversaw end-to-end project lifecycle, ensuring seamless operations, documentation, and successful campaign execution.
Authored engaging blogs on the cashback website, boosting SEO and establishing industry authority.
Built and led cross-functional teams, fostering collaboration for effective communication and synergy.
- P&L Management: Managed agency finances, including budgeting, forecasting, and tracking profitability, ensuring effective P&L management for sustainable growth.
Head of Business & Partnerships - APAC
Tyrads
Gurgaon
09.2022 - 07.2023
- Business Development: Pitched and negotiated strategic partnerships with advertisers and agencies in diverse industries, including gaming, fintech, entertainment, dating, and ecommerce.
Developed and executed strategies to enhance campaign performance, resulting in increased revenue.
Negotiated and closed deals with clients, including payouts and budgets.
Added 50+ new direct clients in the first 6 months, generating INR 5 million in revenue.
- Account Management: Managed legal and onboarding processes for new advertisers and agencies, ensuring smooth transitions.
Monitored campaign performance and provided regular, insightful reports to clients.
Prepared and sent monthly invoices, showcasing proficiency in financial management and client communication.
- P&L Management: Collaborated with cross-functional teams to optimize campaigns and drive revenue growth.
Global Partnership Manager
BlueStacks
Gurgaon
01.2020 - 08.2022
- Onboarded and managed global affiliate and influencer partnerships targeting specific audiences.
- Pitched and secured partnerships with advertisers, driving business growth through effective user acquisition strategies.
- Negotiated and closed deals with custom offers, ensuring positive Return on Ad Spend (ROAS).
- Increased revenue by 300%, achieving $10 million in revenue.
- Developed and executed campaign briefs, monitored performance, and drove revenue growth.
- Managed Quality Metrics and streamlined payment processes for affiliate and influencer partners.
- Successfully handled product launches for new platforms.
- Collaborated with the ads team to reduce Customer Acquisition Cost (CAC) and optimize campaign performance.
Head of Strategic Partnerships
Apps Discover Technologies Pvt Ltd
Gurgaon
12.2016 - 01.2020
- Business Development: Managed key strategic accounts for direct partners, agencies, and affiliates, driving business growth through effective strategic partnerships.
Oversaw the main portfolio of performance marketing campaigns (APK, CPR, CPA, CPL, CPV & CPS), resulting in increased revenue and customer acquisition.
- Account Management: Crafted ad copies for PPC campaigns and filtered relevant keywords for maximum impact.
Conducted comprehensive media planning based on factors like interest, demographics, local taste, consumption pattern, seasonality, income, and gender.
Managed Offersboard and Adjunkie, the in-house tracking platforms, for requirements and upgrades, ensuring seamless campaign tracking and optimization.
- P&L Management: Managed agency finances, including budgeting, forecasting, and tracking profitability, ensuring effective P&L management for sustainable growth.
Executed media buying by placing ad code on websites and running campaigns for optimal results, maintaining cost efficiency and high ROI.
- Customer Success: Served as the Single Point of Contact (SPOC) for API integration with Baidu, ensuring smooth technical integrations and customer satisfaction.
Focused on customer success by providing ongoing support and optimization for performance marketing campaigns, leading to long-term client retention and satisfaction.
Key Account Manager
Bharti Airtel
Gurgaon
01.2016 - 12.2016
- Managed key accounts, driving business through effective upselling and cross-selling across all verticals.
- Led two channel partners and ten sales executives to maximize business growth.
- Forecasted monthly and quarterly sales, implementing processes to build a robust pipeline and meet targets.
- Coordinated with marketing, network, BSG, and project teams for streamlined business functionality.
- Analyzed competitor strategies and developed counter plans to maintain a competitive edge.
- Handling INR 20 million revenue with Monthly business development target of INR 1.5 million.
Co-Founder- Partnerships & Operations
Ruciera Foods LLP
Gurgaon
05.2015 - 03.2016
- Founded and launched one of India's first five food trucks, named OmOs.
- Managed partnerships, entire food truck operations, overseeing all aspects from inception to delivery.
Enterprise Account Manager
Vodafone
Palwal
10.2014 - 07.2015
- Managed end-to-end solutions for a territory's enterprise business.
- Led a team of 8, including DST and channel partners, ensuring monthly targets were consistently met.
- Implemented processes and coordinated across verticals for plan approvals, C&C, activation, solution implementation, and service.
- Provided sales training to DSTs and FSEs, monitored DCR reports, submitted proposals, and gave presentations for incremental revenue in the territory.
- Handled revenue of INR 10 Million with INR 1 million monthly target.
Key Account Manager
HCL Infosystems
Noida
12.2012 - 10.2014
- Business Development: Explored business development opportunities in schools and colleges, expanding the client base.
Conducted cold calls and built partnerships with potential partners to drive new business.
Communicated and tailored the organization's ICT solutions to client needs, ensuring a customized approach.
- Account Management: Managed the accounts of assigned partners in the territory for B2C products, providing comprehensive assistance and support.
Built relationships with Key Decision Makers (KDMs), effectively handling client queries and complaints.
Upsold services and generated leads from diverse channels, driving revenue growth.
- P&L Management: Forecasted monthly and quarterly sales, actively creating and managing a pipeline to achieve and surpass targets.
Managed financial aspects, including budgeting and forecasting, ensuring profitability and growth.
- Customer Success: Provided ongoing support to partners, ensuring their success and satisfaction with ICT solutions.
Focused on delivering excellent customer service, leading to long-term client retention and satisfaction.
Education
MBA - Marketing
Army Institute of Management
Kolkata, WB06.2012
Bachelor of Science - Electrical, Electronics and Communications Engineering
Guru Jambheshwar University
Hisar, HR05.2010
Skills
- Business Development
- Account Management
- Partnerships & Alliances
- Product Marketing
- P&L Management
- Client Retention
- Business Operations
- GTM Planning
- Event Management
- Data Analysis
- Affiliate Marketing
- Influencer Marketing
- Media Planning
- Search Engine Optimization
- Social Media Marketing
- Google Analytics
- SQL
Languages
Languages
English
First Language
Hindi
Proficient (C2)
C2
References
References available upon request.
Timeline
Co-Founder- Head of Business & Partnerships
Santa DigiSolution Pvt Ltd
07.2023 - Current
Head of Business & Partnerships - APAC
Tyrads
09.2022 - 07.2023
Global Partnership Manager
BlueStacks
01.2020 - 08.2022
Head of Strategic Partnerships
Apps Discover Technologies Pvt Ltd
12.2016 - 01.2020
Key Account Manager
Bharti Airtel
01.2016 - 12.2016
Co-Founder- Partnerships & Operations
Ruciera Foods LLP
05.2015 - 03.2016
Enterprise Account Manager
Vodafone
10.2014 - 07.2015
Key Account Manager
HCL Infosystems
12.2012 - 10.2014
MBA - Marketing
Army Institute of Management
Bachelor of Science - Electrical, Electronics and Communications Engineering
Guru Jambheshwar University
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