Sales
Hi, I’m
Arwa Attari
Business Head
Business has only two functions – marketing and innovation.
Peter Drucker
Summary
A successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Dedicated Retail & Fashion professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Proactive and achievement-oriented Business head bringing 24 years of marketing and leadership experience with special emphasis helping Retail clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
25
years of professional experience
3
Languages
Work History
Usha International Limited , Mumbai
Brand Head
2011.08 - Current (13 years & 1 month)
Job overview
- Led operational deliverables for key internal issues.
- Established and drove culture of mentorship and inclusiveness across extended team.
- Partnered with product merchandising to support product positioning, navigation and naming.
- Drove long-term strategic framework for marketing.
- Cultivated and enabled points of intersection between business opportunities and community-led initiatives.
- Organized and delivered training sessions for new product content and technological advancements.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Consulted with product development teams to enhance products based on customer interest data.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Researched and identified new opportunities for product and brand development.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Created and managed budgets to maximize brand reach and engagement.
Major Brands India Pvt. Ltd. , Mumbai
Country Head
2008.05 - 2011.01 (2 years & 8 months)
Job overview
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Oversaw supply chain functions to verify inventory levels and budget adherence.
- Drafted and distributed reports to assist board members with critical business decisions.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Evaluated scripts to identify creative strategies and resource needs.
- Monitored and coordinated workflows to optimize resources.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Optimized operational processes using analytics tools to address client-specific metrics.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Established departmental performance goals and provided feedback for underperforming areas.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Selected favorable filming locations and attained required permits to support shoot schedule.
- Evaluated live broadcasts to assess signal strength and compliance with FCC standards.
- Monitored expenditures to mitigate risk of overages.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Implemented systems and procedures to increase sales.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Esjay Int. Pvt. Ltd., Mumbai
Retail Head
2007.07 - 2008.04 (9 months)
Job overview
- Oversaw continuous floor maintenance and recovery efforts, keeping displays and shelves customer-ready and professionally presented.
- Built successful retail teams by instilling culture of collaboration and developing daily plans centered on common group goals.
- Kept merchandise fresh by monitoring use of proper stock rotation procedures and setting up promotions to move out aging products.
- Engaged associates in daily operations through open communication and upbeat team meetings.
- Scheduled workers and delegated assignments to effectively meet expected customer and business demands.
- Processed exchanges, refunds and team member purchases to keep cashiers focused on efficiently checking out regular customers.
- Followed HACCP safety guidelines for correctly receiving and distributing foods.
- Coordinated merchandising displays, signage and sales enablement.
- Increased retail space by 100 square feet by improving gross profits by 200%.
- Decreased inventory shrinkage, drive-off and daily cash discrepancies by closely monitoring daily operations.
- Trained team members in successful strategies to meet operational and sales targets.
- Researched issues to obtain appropriate answers to customer inquiries.
- Marked-down clearance items and relocated merchandise to proper store areas.
- Trained newly hired sales team in upselling techniques.
- Examined incoming inventory, merchandised shelves and prevented shrinkage.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Mentored new sales associates to contribute to store's positive culture.
- Educated staff on strategies for handling difficult customers and challenging situations.
- Effectively allocated tasks during high-traffic times to keep operations running smoothly and employees focused.
- Successfully drove new product lines to increase annual profits by 300%.
Major Brands , Mumbai
Regional Area Manager
2005.05 - 2007.06 (2 years & 1 month)
Job overview
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Established departmental performance goals and provided feedback for underperforming areas.
- Evaluated company documentation to verify alignment with regulatory requirements.
- Monitored expenditures to mitigate risk of overages.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Implemented systems and procedures to increase sales.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Organized promotional events and interacted with community to increase sales volume.
Major Brands India Pvt. Ltd. A, Mumbai
Store Manger | Buyer
1999.02 - 2004.08 (5 years & 6 months)
Job overview
- Maintained complete documentation and records of all purchasing activities.
- Tracked inventory shipments and prepared spreadsheets detailing item information.
- Maintained key item stock levels and wrote or expedited purchase orders.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Engaged with customers to effectively build rapport and lasting relationships.
- Engaged with customers to build rapport and loyalty.
- Maximized performance by monitoring daily activities and mentoring team members.
- Maintained professional, organized, and safe environment for employees and patrons.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Onboarded new employees with training and new hire documentation.
- Accomplished multiple tasks within established timeframes.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Controlled costs to keep business operating within budget and increase profits.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Managed and motivated employees to be productive and engaged in work.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Defined clear targets and objectives and communicated to other team members.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Developed detailed plans based on broad guidance and direction.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Education
St' Peters High School , Mumbai
Bcom from Commerce
1998.06 - 2002.06 (4 years)
Skills
Category growth
Accomplishments
- Resolved product issue through consumer testing.
- Achieved Inventory management by introducing SAP for Merchandise tasks.
- Supervised team of 25 staff members.
- Achieved 500% higher sales by completing effecting Buying with accuracy and efficiency.
- Signature Haberdashery and Experiential stores set up in the country.
- Developed website content.
- Website tutorials.
- TVC script writing and managing the shoot as an Art director.
- Organized and Managed Celebrity events.
- Conducted outdoor product promotion events.
- Curated Fashion Institute course.
- VOC Events - planning & execution.
- Regocnised with Designomics award - category for design & concept of the Brand stores.
- Global product training.
- Designing brand POSM.
- Visual merchandising floor set up planning for 30K SKU's.
- Profitable Buying and Merchandising .
Interests
Merchandising
Designing
Content creation
Store set up
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Brand Head
Usha International Limited
2011.08 - Current (13 years & 1 month)
Country Head
Major Brands India Pvt. Ltd.
2008.05 - 2011.01 (2 years & 8 months)
Retail Head
Esjay Int. Pvt. Ltd.
2007.07 - 2008.04 (9 months)
Regional Area Manager
Major Brands
2005.05 - 2007.06 (2 years & 1 month)
Store Manger | Buyer
Major Brands India Pvt. Ltd. A
1999.02 - 2004.08 (5 years & 6 months)
St' Peters High School
Bcom from Commerce
1998.06 - 2002.06 (4 years)
Swimming coach
I started swimming when I was 3 years old, at the age of 13 I was trained as a swimming coach by Dr. Mickey Mehta.
While studying I worked as a swimming coach for 5 years and trained several celebrities and Models.
As a swimming coach I strived to help athletes enhance existing techniques and cultivate new ones .
Swimming coach
I started swimming when I was 3 years old, at the age of 13 I was trained as a swimming coach by Dr. Mickey Mehta.
While studying I worked as a swimming coach for 5 years and trained several celebrities and Models.
As a swimming coach I strived to help athletes enhance existing techniques and cultivate new ones .
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