Arwa Raja

https://www.instagram.com/weareker?igsh=YzQwOWZkY2phd3Fn

• Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
• Collaborated with influencers to promote the brand and its products.
• Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
• Overlooked marking campaigns for the brand's product to increase demand.
• Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
• Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
• Developed and implemented successful marketing strategies for a new brand.
• Monitored online conversations about the brand across various channels such as social media platforms and forums.
• Analyzed competitors' brands and products to develop unique positioning for the company's offerings.
• Successfully got the brand to get in stores of Nykaa.

https://www.instagram.com/wolfoxleeds?igsh=MXNzazQyeG1ub3p4cg==

• Was a part of creating engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
• Developed and implemented successful social media campaigns to support company objectives.
• Coordinated with external vendors and agencies to produce high-quality reels and videos.
• Reviewed analytics data (Meta Business Suite) regularly to identify areas of improvement in our campaigns.
• Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
• Participated in brainstorming sessions with the restaurant owners to grow their social media presence.
• Managed daily content creation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand image and marketing goals.
• Utilized Twitter and Facebook to promote products, services and content.

• Gained hands-on experience working at the front desk, including tasks such as guest check-in/check-out, room reservations, handling guest inquiries and requests, and ensuring a smooth arrival and departure experience for guests.
• Learned about housekeeping procedures and standards, including room cleaning protocols, laundry management, and maintenance of cleanliness and hygiene standards throughout the hotel.
• Rotate through different food and beverage outlets within the hotel, such as restaurants, bars, and banquet facilities, to learn about service standards, menu offerings, food safety practices, and guest satisfaction management.
• Gained experience in planning and executing events, conferences, and meetings held at the hotel, including coordinating logistics, managing reservations, and ensuring client satisfaction.
• Participated in training sessions and workshops to enhance your skills and knowledge in hotel operations, leadership, and hospitality management.