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Arya Kapoor
Personal Branding Coach & SMM Strategist
Delhi
Summary
Detail-oriented Content Creator with extensive knowledge of digital world. Committed to unique and aesthetically pleasing content with a thirst for adapting to changing markets. Well balanced at keeping up with fast-paced work-life.
Overview
1
1
year of professional experience
5
5
years of post-secondary education
6
6
Languages
Work History
PR Manager
Lush Makeovers
New Delhi
06.2022 - Current
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Managed internal, external and crisis communications.
- Coordinated and managed sponsorships and sponsorship activation.
- Produced and distributed internal and external communications.
- Designed and implemented strategic business plan objectives.
- Collaborated with production team to coordinate advertisements and promotions.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Supervised and monitored media purchasing from media outlets.
Creative Content Writer
Whiz Adverts
Delhi
04.2022 - 05.2022
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Repurposed and optimized existing content for use in different mediums.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Worked with copyediting and development editors to enhance development and presentation of each piece.
- Worked on seo to improve ranking of the blogs for clients
- Created enticing copy for social media creatives as well as captions
- Worked on product descriptions for reputed firms
Social Media Manager
BodyReapers
New York City
02.2022 - 05.2022
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Curated and segmented editorial content to increase engagement and channel growth.
- Conducted research to determine current benchmark trends and audience preferences.
- Managed team to generate original content and moderate online community members.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Coach
Tooth Fairy Hannah
Kent
02.2022 - 04.2022
- Assessed client's personal and financial picture and determined action plan to support start-up, recovery and expansion of business.
- Fostered positive, proactive and professional relationships to achieve short- and long-term business goals.
- Coordinated business and financial health reviews to discuss business performance and new opportunities and provide benchmarking data and insights.
- Identified workflow inefficiencies to formulate and implement operational improvements at network level.
- Taught various things about content creation, content management and social media management to client
Senior Coordinator and HOD
Talent Hub
Delhi
10.2019 - 12.2019
- Tracked records, filed documents and maintained communication between clients to manage office activities.
- Gathered and organized materials to support operations.
- Utilized proactive communication abilities to resolve employment-related disputes.
- Prepared agendas and took notes at meetings to archive proceedings.
- Evaluated operational practices and identified improvement opportunities to develop revisions for systems and procedures.
- Managed company schedule to coordinate calendar and arrange travel.
- Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
- Received and responded to customer requests via letters, emails, telephone calls and in-person interactions.
- Participated in workshops and in-service meetings to enhance personal growth and professional development.
- Organized spaces, materials and catering support for internal and client-focused meetings.
- Organized meetings for executives and coordinated availability of conference rooms for participants.
Content Writer
The Radical
Delhi
09.2019 - 12.2019
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Worked on news articles to provide updated information
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
Education
MBA -
BIMTECH
Noida 02.2022 - Current
Diploma - Teaching English As A Foreign Language
Asian College of Teachers
India & Thailand 05.2021 - 12.2021
Bachelor of Arts - English Literature
University of Delhi
New Delhi 08.2018 - 07.2021
Senior Secondary Education - Science
MDH International School
04.2016 - 03.2018
Skills
Proofreading & Editing
Creative writing
Project Management
Public speaking
Strategic planning
Networking and relationship building
Business Development
Online marketing strategies
Social Media Management
Marketing analytics
Digital marketing
Multitasking Abilities
Decision Making
Cultural awareness
MS Office
Time management
Branding
Graphic design
Analytics and SEO
Interests
Writing
Art & Culture
Timeline
PR Manager
Lush Makeovers
06.2022 - Current
Creative Content Writer
Whiz Adverts
04.2022 - 05.2022
Social Media Manager
BodyReapers
02.2022 - 05.2022
Coach
Tooth Fairy Hannah
02.2022 - 04.2022
MBA -
BIMTECH
02.2022 - Current
Diploma - Teaching English As A Foreign Language
Asian College of Teachers
05.2021 - 12.2021
Senior Coordinator and HOD
Talent Hub
10.2019 - 12.2019
Content Writer
The Radical
09.2019 - 12.2019
Bachelor of Arts - English Literature
University of Delhi
08.2018 - 07.2021
Senior Secondary Education - Science
MDH International School
04.2016 - 03.2018