Summary
Overview
Work History
Education
Skills
Certification
Languages
INTERNSHIPS/FREELANCE
Affiliations
Timeline
Generic

Aryabrata Bhattacharya

Kolkata, West Bengal

Summary

Dedicated and detail-oriented business development, marketing executive, and PR analyst with experience in client-based roles. A self-driven and passionate sports enthusiast with a sports management degree. 2+ years of experience in client handling and product expertise jobs. Proven track record in marketing roles and public relations. I also have a passion for creative writing and content creation. Always adapting to the given situation, and willing to learn more.

Overview

3
3
years of professional experience
1
1
Certification

Work History

PR Analyst

INVESMATE
Kolkata
05.2024 - 01.2025
  • Press releases, newsletters, authored article creation, and management.
  • Sourcing important offline and online media exposure opportunities and implementation.
  • Press release dissemination and daily media tracking.
  • Research and in-depth competitive analysis.
  • Maintain reports on media interactions and monthly projects.
  • Vendor management and digital marketing tools training.
  • Complete offline advertisement management.
  • Wrote and submitted reports on industry trends, prompting managers to develop business plans.

Marketing Executive

Gallant Sports and Infra
Gurugram
07.2023 - 01.2024
  • Extensive market research and maintaining an all-India database.
  • Product expert and knowledge.
  • Lead generation, client interactions, and coordination with the sales team for lead closure.
  • Cold calling and email-based marketing and follow-up.
  • India Mart, Trade India, GEM, and E-Procure website monitoring.
  • B2B and B2C marketing.
  • • Conducted in-depth market research, utilizing surveys and industry analysis, identifying key consumer trends that informed product development and drove a 25% increase in customer engagement over six months.
  • Represent the company at national exhibitions, and guide potential customers on products and other details.

PR Executive

Eastward Consulting LLP
Kolkata
01.2022 - 07.2022
  • Create press releases, blogs, and newsletters.
  • Daily media tracking and drafting a media list.
  • Press release dissemination.
  • Sourcing important media opportunities for clients.
  • Daily media calling and email-based campaigning.
  • Developing meaningful relationships with the print and digital media, direct B2C interactions, and following up.

Education

Post Graduation Diploma - Sports Management

IISWBM (University of Calcutta)
Kolkata, West Bengal
01-2023

Bachelor of Arts - English Language And Literature

The Heritage College (University of Calcutta)
Kolkata, West Bengal
01-2021

All India Senior School Certificate - Commerce

South Point High School
Kolkata, West Bengal
01-2018

Skills

  • Sales strategies
  • Public relations expert
  • MS Office
  • Excel Advanced
  • Sheets Advanced
  • Lead generation
  • Cold calling
  • E-mail and direct mail marketing campaigns
  • CRM management
  • Critical thinking and problem solving

Certification

  • "HR Metrics, Workforce Trends, and the Employee"-Certification course completed on COURSERA
  • "Sports Marketing" by Northwestern University course completed on COURSERA

Languages

Bengali
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1

INTERNSHIPS/FREELANCE

  • Anti-Ambush Departmental Head, TATA IPL 2023
  • Assistant Administrator, Naval Tata Hockey Academy, 2023 (Jan-Feb)
  • Assistant Operations Executive, Legends League Cricket 2022 (September)

Affiliations

  • Played CAB U-16 School
  • Played in the Mayors Cup U-16s for school
  • Played 2nd Division One Day and T20 for CCD (Cricket Club of Dhakuria)
  • Played inter District 2nd Division for South 24 Parganas
  • Playing major corporate leagues/tournaments in Kolkata.

Timeline

PR Analyst

INVESMATE
05.2024 - 01.2025

Marketing Executive

Gallant Sports and Infra
07.2023 - 01.2024

PR Executive

Eastward Consulting LLP
01.2022 - 07.2022

Post Graduation Diploma - Sports Management

IISWBM (University of Calcutta)

Bachelor of Arts - English Language And Literature

The Heritage College (University of Calcutta)

All India Senior School Certificate - Commerce

South Point High School

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